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OptinMonster description
OptinMonster is a tool that helps you turn website visitors into email subscribers and customers. It lets you create eye-catching pop-ups, slide-ins, and floating bars with special offers and calls to action. You can customize these based on user behavior, like when they're about to leave your site. OptinMonster integrates with popular email marketing and website platforms, making it easy to connect with leads. They offer a variety of templates and easy customization, so you don't need coding skills.
Who is OptinMonster best for
OptinMonster helps businesses convert website visitors into subscribers and customers with engaging pop-ups and targeted messaging. Users praise its lead generation effectiveness and seamless integrations, while some find the pricing and UI challenging. Perfect for businesses aiming to boost online conversions and grow their email list.
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Best for small, medium, and large businesses focused on lead generation.
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Ideal for e-commerce, marketing, and other industries focused on online conversions.
OptinMonster features
| Supported OptinMonster supports onsite retargeting with personalized exit-intent popups. |
| Supported OptinMonster supports creating SMS opt-in forms within popups and landing pages. |
| Supported OptinMonster allows creating various pop-ups, including lightbox popups, using a drag-and-drop builder. |
| Supported OptinMonster allows dynamic popups and messages based on customer segments, behavior, and preferences. |
| Supported OptinMonster allows creating and configuring various popups for lead capture and targeted messaging. |
| Supported OptinMonster enables the creation of various popups for lead capture and targeted messaging. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
OptinMonster reviews
- Excellent and responsive customer support, often providing personalized assistance.
- Easy campaign replication and user-friendly interface for basic features.
- Versatile platform with customizable campaigns for various data capture needs.
- Seamless integration with email marketing and website platforms like WordPress.
- Effective lead generation and increased email subscribers/conversions.
- Automatic plan upgrades and unexpected charges contradict "no charge" assurances.
- Aggressive pricing increases and service suspensions for reaching limits.
- Limited form fields (fullname, email, phone) without custom coding.
- Forms blocked by some browsers (Brave, Tor).
- UI/visual editor can be unintuitive and difficult to navigate.
OptinMonster pricing
The commentary is based on 35 reviews from OptinMonster Capterra reviews, OptinMonster G2 reviews, OptinMonster GetApp reviews and OptinMonster TrustPilot reviews.
OptinMonster's pricing is a common concern. While some users find it worthwhile for its features and lead generation capabilities, others consider it expensive, especially with limitations on views and integrations in lower-tier plans. Several users have reported unexpected charges and difficulty obtaining refunds.
Users sentiment
See the OptinMonster pricing page.
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OptinMonster has a free trial.
Basic
Essential tools to get more subscribers and leads. Includes 2,500 pageviews, unlimited campaigns & subscribers, lightbox popups, floating bars, inline forms, scroll boxes, fullscreen overlays, drag & drop builder, 700+ templates, AI popups, custom fonts & styles, WordPress plugin, subscriber capture, basic analytics, and marketing integrations.
Plus
Includes everything in Basic, plus use on 2 sites, 10,000 pageviews, A/B testing, device targeting, content locking, attention activation, MonsterEffects, MonsterSounds, Yes/No forms, full analytics reporting, advanced targeting rules, and advanced marketing integrations.
Pro
Includes everything in Plus, plus use on 3 sites, 25,000 pageviews, Exit Intent Technology, mobile-specific campaigns, countdown timers, Smart Tags, MonsterLinks, multi-step campaigns, revenue attribution, pro targeting rules & integrations, campaign scheduling & folders, remove OptinMonster badge, sub-accounts, and priority customer support.
Growth
Includes all the best features, use on 5 sites, 100,000 pageviews, geolocation targeting, new vs. returning visitor targeting, real-time personalization, onsite retargeting, follow-up campaigns, adblock detection, eCommerce targeting & features, coupon wheel campaigns, success scripts, smart success views, ManyChat integration, custom branding, unlimited sub-accounts, activity logging, client logins, and premium customer support.
OptinMonster alternatives
POPUPSMARTBetter value and pricing transparency. Easier to use with excellent customer support. Has a free plan. Simpler, faster, and GDPR compliant. A strong OptinMonster competitor and alternative.Read more
HubSpot Marketing HubBetter for comprehensive marketing automation and inbound strategies. A stronger OptinMonster alternative for larger businesses seeking CRM and sales alignment. More suitable for enterprise and multi-channel marketing.Read more
QualzzMore focused on exit-intent popups and has stronger website traffic growth momentum. Lacks integrations with email marketing platforms. Primarily targets e-commerce businesses. OptinMonster competitor and alternative.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. More affordable with a free plan available. Easier to use, especially for email setup and basic tasks.Read more
OverloopBetter for outbound sales automation and LinkedIn outreach. Ideal for sales teams, especially in small to medium businesses.Read more
Mailchimp All-in-One Marketing PlatformBetter for broader marketing needs beyond popup forms, including email campaigns, social media, and advertising. A free plan is available. Has broader industry applicability. Growing faster than OptinMonster.Read more
OptinMonster FAQ
What is OptinMonster and what does OptinMonster do?
OptinMonster is a lead generation software that helps businesses convert website visitors into subscribers and customers. It uses pop-ups, slide-ins, and floating bars to capture leads and offers targeted messaging and A/B testing for optimized campaigns. OptinMonster integrates with various email marketing platforms for streamlined workflows.
How does OptinMonster integrate with other tools?
OptinMonster integrates with popular email marketing platforms and website platforms like WordPress. This allows for seamless connection with leads and streamlined marketing efforts. It offers a variety of integrations to enhance its functionality and connect with other tools in your marketing technology stack.
What the main competitors of OptinMonster?
Alternatives to OptinMonster include Privy, OptiMonk, Sumo, and ConvertFlow. These platforms offer similar lead generation and conversion optimization tools, such as pop-up builders, A/B testing, and email marketing integrations.
Is OptinMonster legit?
Yes, OptinMonster is a legitimate software solution for lead generation and conversion rate optimization. It's known for its user-friendly interface, versatile features, and various integrations. However, some users have reported aggressive pricing and occasional technical issues.
How much does OptinMonster cost?
OptinMonster's pricing starts at $7/month for the Basic plan, $19/month for Plus, $29/month for Pro, and $49/month for Growth. Each plan offers increasing pageviews, features, and website usage limits. Is OptinMonster worth it for the product pricing? It depends on your business needs and budget.
Is OptinMonster customer service good?
OptinMonster's customer service receives positive feedback. Users praise the helpful and responsive support team for their quick replies and willingness to go the extra mile, even editing campaigns or creating video tutorials. However, some have experienced delays.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.