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Optimove description
Optimove is a marketing platform designed to help businesses engage with their customers in a more personalized and effective way. It uses customer data and AI to help marketers understand customer behavior and preferences. With this information, Optimove helps create and automate personalized marketing campaigns across multiple channels like email, mobile, and web. Optimove is known for its focus on customer lifecycle management, helping businesses increase customer lifetime value. It's used by leading brands in industries like retail, gaming, and subscription services.
Who is Optimove best for
Optimove is a marketing platform that helps businesses personalize customer engagement using data and AI. We find it's best for mid-to-large businesses in e-commerce, finance, and gaming. Users appreciate its seamless operations for creating target groups and multi-channel integration. Keep in mind that some users find the implementation and the learning curve can be steep, especially for advanced features.
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Great for medium to large companies seeking robust CRM & marketing automation. Best for orgs with 100+ employees.
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Suited for e-commerce, finance, & gaming industries. Aims to enhance customer engagement through personalized marketing.
Optimove features
Supported Customer-Led Marketing Platform: Optimove's Customer-Led Marketing Platform leverages a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI. |
Supported Digital Experience Platform: Optimove's Digital Experience Platform helps deliver personalized experiences in real-time, across web, app, and marketing channels. |
Supported Gamification: Optimove combines CRM Marketing and Gamification in the first AI-Orchestrated Gamification Solution. |
Supported Promotions: Optimove offers personalized promotions with a CRM-powered promotion engine. |
Supported Live Sports Marketing: Optimove allows delivering real-time, personalized campaign messages during Live sporting events. |
Supported Native Marketing Channels: Optimove enables execution of personalized customer-led marketing campaigns across all marketing channels, including Email, In App Messaging, Digital Ads, Text Messaging, Mobile Push, Web Push and Pop-Ups. |
Supported Real-Time CDP: Optimove provides a Real-Time CDP for customer data management. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Optimove reviews
We've summarised 183 Optimove reviews (Optimove G2 reviews) and summarised the main points below.
- Seamless operations for creating target groups, tracking KPIs, and multi-channel integration.
- Excellent customer success management and readily available expert support.
- Optimail feature simplifies content creation and personalized messaging.
- AI-driven personalization through Opti-X significantly improves user engagement and conversion.
- Difficulty in implementing real-time campaigns based on player behavior, limited to transaction-based triggers.
- Over-reliance on "Uplift" for reporting, making access to raw campaign data cumbersome.
- Limited ability to upload external files using identifiers like mobile number or email address.
- Steep learning curve for new users, especially for campaign setup and advanced features.
Optimove pricing
The commentary is based on 10 reviews from Optimove G2 reviews.
We find that Optimove's pricing is generally considered to be on the higher end. Some users have mentioned additional costs for features and services, while others have found the pricing to be reasonable for the value provided.
Users sentiment
See the Optimove pricing page.
Optimove alternatives
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Optimove FAQ
We find that Optimove is a robust marketing platform utilizing AI. It helps businesses personalize customer interactions through automated campaigns across various channels, such as email and mobile. In our experience, it excels at customer lifecycle management, ultimately driving increased customer lifetime value.
What is Optimove and what does Optimove do?
We find that Optimove is a robust marketing platform utilizing AI. It helps businesses personalize customer interactions through automated campaigns across various channels, such as email and mobile. In our experience, it excels at customer lifecycle management, ultimately driving increased customer lifetime value.
We find that Optimove integrates seamlessly with native marketing channels like email, in-app messaging, and web push. It also connects with other tools through its API and pre-built integrations, though specific integrations aren't detailed in the provided data.
How does Optimove integrate with other tools?
We find that Optimove integrates seamlessly with native marketing channels like email, in-app messaging, and web push. It also connects with other tools through its API and pre-built integrations, though specific integrations aren't detailed in the provided data.
We find that Optimove's main competitors include Braze, MoEngage, Customer.io, Klaviyo, Iterable, and HubSpot Marketing Hub. These platforms offer similar functionalities, such as personalized messaging and cross-channel marketing automation.
What the main competitors of Optimove?
We find that Optimove's main competitors include Braze, MoEngage, Customer.io, Klaviyo, Iterable, and HubSpot Marketing Hub. These platforms offer similar functionalities, such as personalized messaging and cross-channel marketing automation.
We find Optimove to be a legitimate marketing platform. It's generally well-regarded by users for its personalization and customer journey focus, as evidenced by positive reviews on G2 and Glassdoor. However, we also see some concerns regarding implementation and real-time campaign capabilities.
Is Optimove legit?
We find Optimove to be a legitimate marketing platform. It's generally well-regarded by users for its personalization and customer journey focus, as evidenced by positive reviews on G2 and Glassdoor. However, we also see some concerns regarding implementation and real-time campaign capabilities.
Optimove doesn't publicly disclose pricing for its Build, Grow, and Scale plans. It's best to contact their sales team for a customized quote based on your specific needs and company size.
How much does Optimove cost?
Optimove doesn't publicly disclose pricing for its Build, Grow, and Scale plans. It's best to contact their sales team for a customized quote based on your specific needs and company size.
We find that Optimove's customer service is generally well-regarded. Users praise the responsiveness and helpfulness of the support team and their customer success managers. While some onboarding challenges were mentioned, the overall sentiment towards customer service is positive.
Is Optimove customer service good?
We find that Optimove's customer service is generally well-regarded. Users praise the responsiveness and helpfulness of the support team and their customer success managers. While some onboarding challenges were mentioned, the overall sentiment towards customer service is positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.