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Optimove description
Optimove is a marketing platform designed to help businesses engage with their customers in a more personalized and effective way. It uses customer data and AI to help marketers understand customer behavior and preferences. With this information, Optimove helps create and automate personalized marketing campaigns across multiple channels like email, mobile, and web. Optimove is known for its focus on customer lifecycle management, helping businesses increase customer lifetime value. It's used by leading brands in industries like retail, gaming, and subscription services.
Who is Optimove best for
Optimove is a powerful marketing platform utilizing AI to personalize customer interactions. Businesses benefit from streamlined campaign creation, multi-channel messaging, and data-driven optimization. Users praise Optimove's seamless integration and excellent customer support, while some find the platform's advanced features to have a steep learning curve.
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Best fit for mid-sized businesses seeking robust CRM and marketing automation.
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Ideal for e-commerce, finance, and gaming companies.
Optimove features
| Supported Optimove offers personalized, omnichannel customer journeys through goal-based marketing automation. |
| Supported Optimove allows sending personalized emails based on customer behavior, preferences, and real-time updates. |
| Supported Optimove supports personalized messaging across email, SMS, push, in-app, and more. |
| Supported Optimove leverages AI to optimize campaigns and enhance decision-making through its OptiGenie suite. |
| Supported Optimove can design, automate, and manage campaigns across email, SMS, and other channels. |
| Supported Optimove allows creating targeted campaigns based on segmentation, predictive analytics, and real-time messaging. |
| Supported Optimove offers personalized messaging throughout the customer journey using AI and multi-channel integration. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Optimove reviews
We've summarised 175 Optimove reviews (Optimove G2 reviews) and summarised the main points below.
- Seamless operations for creating target groups, tracking KPIs, and multi-channel integration.
- Excellent customer success management and readily available expert support.
- Optimail feature simplifies content creation and personalized messaging.
- AI-driven personalization through Opti-X significantly improves user engagement and conversion.
- Difficulty in implementing real-time campaigns based on player behavior, limited to transaction-based triggers.
- Over-reliance on "Uplift" for reporting, making access to raw campaign data cumbersome.
- Limited ability to upload external files using identifiers like mobile number or email address.
- Steep learning curve for new users, especially for campaign setup and advanced features.
Optimove pricing
The commentary is based on 9 reviews from Optimove G2 reviews.
Optimove offers powerful CRM and marketing automation features, but reviews indicate pricing is on the higher end. Some users mention additional costs for standard reports and services, suggesting a potentially complex pricing structure. Despite this, many find the platform's value justifies the investment.
Users sentiment
See the Optimove pricing page.
Optimove alternatives
optimove vs HubSpot Marketing HubBetter for broader industry application. Caters to businesses of all sizes, while Optimove is more focused on mid-to-large enterprises. Has slower momentum.Read more
LemniskLemnisk is growing faster and offers more flexible data ingestion and hybrid data storage options. It's an Optimove competitor and alternative.Read more
Brevo Transactional EmailBetter for transactional emails like receipts and password resets. Easier to use with positive reviews on customer support and pricing. Lacks advanced marketing automation and AI-powered personalization.Read more
ActiveCampaignBetter fit for a wider range of industries. Has grown slower and has lower ratings. Users highlight ease of use and marketing automation capabilities but note UI glitches and pricing as potential drawbacks. An Optimove competitor and alternative.Read more
OverloopBetter for sales outreach automation and LinkedIn integration. Ideal for smaller sales teams focused on outbound sales. More user-friendly, but with limited email customization features.Read more
UbiquityBetter fit for Marketing & Advertising and Software, IT & Telecommunications. Has significantly less momentum. Lacks Optimove's advanced AI-powered features for personalized customer journeys and campaign optimization. Not suitable for Hospitality and Tourism, Transportation and Logistics, or Media and Entertainment.Read more
Optimove FAQ
What is Optimove and what does Optimove do?
Optimove is a CRM marketing platform using AI to personalize customer interactions. It automates and orchestrates targeted campaigns across multiple channels, optimizing customer journeys and maximizing lifetime value. It's ideal for e-commerce, gaming, and financial businesses seeking improved engagement and conversions.
How does Optimove integrate with other tools?
Optimove integrates with various tools through its open API and pre-built connectors. It connects with CRMs, data platforms, and other marketing technologies to enhance data synchronization and campaign orchestration. This allows for seamless data flow and comprehensive customer insights.
What the main competitors of Optimove?
Top Optimove alternatives include HubSpot Marketing Hub, ActiveCampaign, and Mailchimp. These platforms offer similar features like marketing automation, personalized messaging, and multi-channel campaign management. Lemnisk and eSputnik are also strong competitors, focusing on AI-powered personalization and omnichannel communication.
Is Optimove legit?
Yes, Optimove is a legitimate marketing platform specializing in AI-driven personalized campaigns. It's known for its customer lifecycle management focus, though some users find it complex and expensive. Several positive reviews highlight its seamless multi-channel integration and excellent customer support.
How much does Optimove cost?
Optimove does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and to determine if Optimove is worth the investment for your business.
Is Optimove customer service good?
Optimove's customer service receives positive feedback. Users highlight the responsive and knowledgeable support team, especially the dedicated customer success managers who provide valuable insights and assistance. Users mention easy access to support and swift responses, making CRM tasks easier.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.