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Opticks description
Opticks is a software platform designed to help growing businesses maximize their online advertising budgets. It does this by detecting and preventing fraudulent activity, such as fake clicks and bot traffic, that can drain advertising resources without producing real results. Opticks provides data and analysis on traffic quality, allowing marketing teams to understand which campaigns are truly effective.
Who is Opticks best for
Opticks helps growing businesses maximize online ad budgets by detecting and preventing fraudulent clicks and bot traffic. Users praise its ease of use, effective fraud detection, and detailed data analysis. However, some report discrepancies in data and occasional blocking of legitimate traffic. Ideal for SMBs seeking to optimize ad spend and improve ROI.
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Ideal for small to medium-sized businesses (SMBs) relying on online advertising.
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Best for E-commerce, Education, Hospitality & Tourism, Media & Entertainment, Marketing & Advertising, and Software/IT companies.
Opticks features
| Supported Opticks can detect fake clicks from bots, click farms, and competitors. |
| Supported Opticks can identify fraudulent traffic sources, likely including websites, IP addresses, and devices. |
| Supported Opticks provides real-time fraud detection and prevention capabilities. |
| Supported Opticks can detect and prevent fake installs from bots and users. |
Opticks reviews
We've summarised 33 Opticks reviews (Opticks Capterra reviews and Opticks G2 reviews) and summarised the main points below.
- Excellent customer service and responsiveness
- Easy to use and implement
- Effective fraud detection and blocking
- Detailed and visual data analysis
- Helps optimize ad spend and improve ROI
- Customizable reports and tools
- Proactive click blocking
- Easy integration with PPC platforms
- Failure to invalidate fraudulent Performance Max traffic
- Some discrepancies in data volume can be improved
- Misleading traffic not getting blocked
- Some minor discrepancies in click counts
- Lack of specific information on conversions in the dashboard
- A small percentage of genuine traffic gets blocked
- Dashboard setup can be time-consuming and fragmented
- Fraud evaluation criteria is not transparent
Opticks pricing
The commentary is based on 7 reviews from Opticks Capterra reviews and Opticks G2 reviews.
Opticks users report significant cost savings due to reduced fraudulent clicks and improved budget allocation. While implementation may require some technical expertise, the software is praised for its comprehensive analytics and helpful support, ultimately leading to increased online marketing efficiency and profitability.
Users sentiment
See the Opticks pricing page.
Opticks alternatives
LunioGrows website traffic faster and offers better value and pricing transparency, customer service, ease of use, reliability, and performance. However, Opticks has more momentum in its employee growth. It also appears to have a simpler integration process for users. Consider Lunio as an Opticks alternative or Opticks competitor.Read more
AdjustBetter fit for mobile app analytics. Focuses on app attribution, deep linking, and user engagement. Has slower growth and some users report difficulties with setup and fraud detection. Adjust is a strong Opticks competitor and alternative for mobile-first businesses.Read more
Spider AFCaters to a wider range of industries, including retail and manufacturing. Has stronger website traffic growth momentum. Offers a free trial. Good Opticks competitor and alternative.Read more
Cisco RoutersBetter for maintaining core network infrastructure, especially for large enterprises. Focus is on network hardware, not ad fraud protection. No focus on marketing analytics.Read more
Apache UsergridBetter for mobile app backend development. Open-source, which may be preferred by some developers. Lower rating than Opticks. Users report some performance issues and complex setup.Read more
Sensor TowerBetter for competitor analysis and market research. Focuses on mobile app market intelligence and advertising trends. Has slower momentum than Opticks. Higher user ratings on Glassdoor.Read more
Opticks FAQ
What is Opticks and what does Opticks do?
Opticks is a fraud detection platform for online advertising that helps businesses maximize their ad spend. It identifies and blocks fake clicks and bot traffic, providing insights into traffic quality and campaign effectiveness. Opticks is best suited for growing businesses investing in online advertising.
How does Opticks integrate with other tools?
Opticks integrates seamlessly with major PPC advertising platforms, enabling real-time fraud detection and proactive click blocking. This integration streamlines the process of identifying and eliminating fraudulent traffic sources directly within your existing advertising workflows.
What the main competitors of Opticks?
Top alternatives to Opticks include Lunio, Spider AF, and Adjust. These platforms offer similar fraud detection and ad spend optimization capabilities. While Lunio and Spider AF focus on click fraud prevention, Adjust provides a broader suite of mobile app marketing analytics.
Is Opticks legit?
Yes, Opticks is a legitimate software platform. User reviews praise its effective fraud detection, user-friendly interface, and excellent customer service. It helps optimize ad spend by identifying and blocking fraudulent clicks, ensuring your budget is used effectively. However, some users mention minor data discrepancies and occasional blocking of genuine traffic.
How much does Opticks cost?
I couldn't find pricing details for Opticks. Contact Opticks directly to discuss product pricing and determine if it's a worthwhile investment for your needs.
Is Opticks customer service good?
Opticks' customer service receives overwhelmingly positive feedback. Users praise the team's responsiveness, helpfulness, and proactive approach to addressing user needs and implementing product improvements. A few users mention some initial complexity with implementation, but highlight the excellent technical support provided by Opticks.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.