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Lunio description
Lunio is a software that helps businesses using online advertising ensure they're not paying for fake clicks. It analyzes website traffic to identify and block bots or other illegitimate sources. This leads to more accurate data for marketing analytics and potentially lower advertising costs. Lunio integrates with major advertising platforms like Google Ads and social media channels. Its features include real-time traffic monitoring, click analytics, and automated blocking of suspicious activity.
Who is Lunio best for
Lunio is a click fraud protection software perfect for businesses running paid advertising campaigns. It helps identify and block illegitimate clicks, saving you money and improving data accuracy. Users praise its ease of use and effective blocking, while some find the reporting features limited. If you're looking to optimize your ad spend and get more accurate data, Lunio may be a good fit.
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Ideal for small to enterprise-level businesses leveraging online advertising.
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Best for businesses running Google Ads campaigns, especially in e-commerce or SaaS.
Lunio features
| Supported Lunio integrates with Google Ads and Meta Ads (including Facebook Ads). |
| Supported Lunio uses machine learning to detect fake clicks from bots, click farms, and competitors. |
| Supported Lunio effectively prevents click fraud, protecting ad spend and attribution data. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Lunio reviews
We've summarised 139 Lunio reviews (Lunio G2 reviews) and summarised the main points below.
- Easy to set up and use, even for those with limited technical expertise.
- Effectively blocks fraudulent clicks, saving businesses money on their ad spend.
- Provides clear and concise reporting, making it easy to see the impact of the software.
- Responsive and helpful customer support.
- Limited reporting features, making it difficult to get detailed insights into blocked traffic.
- Integration with platforms besides Google Ads can be complex and require technical expertise.
- Some users have reported that the software can be slow or unresponsive at times, particularly when analyzing large amounts of data.
- The pricing model, while competitive, is based on ad spend, which might not be ideal for all businesses, especially those with smaller budgets.
Lunio pricing
The commentary is based on 39 reviews from Lunio G2 reviews.
Lunio users consistently praise its cost-effectiveness in mitigating click fraud and saving ad spend. Many report the platform more than pays for itself by reallocating wasted budget and improving ROI. While pricing details aren't explicitly shared, the overwhelming sentiment is that Lunio is a worthwhile investment.
Users sentiment
See the Lunio pricing page.
Lunio alternatives
ClickPatrolHas fewer features than Lunio and is growing slower. ClickPatrol has a free plan, unlike Lunio. A good Lunio alternative for those prioritizing cost savings.Read more
BranchBetter for mobile app marketing and attribution. Broader industry applicability. Higher rated by users. Has more website traffic momentum, but slower employee growth.Read more
Brevo Transactional EmailBetter for transactional emails like confirmations and resets. Easier setup and more user-friendly interface. More positive user reviews and higher ratings. Pricing is perceived as more positive. Broader industry applicability.Read more
KartapultBetter for direct-to-consumer brands. Higher ratings. More positive user sentiment. Kartapult is geared towards paid advertising automation and campaign management, unlike Lunio's focus on fraud detection. A strong Kartapult alternative for those prioritizing streamlined campaign management.Read more
PostHogBetter for product analytics and A/B testing. Open-source and highly scalable. Has significantly more momentum than Lunio (a Lunio competitor).Read more
Lunio FAQ
What is Lunio and what does Lunio do?
Lunio protects online advertising budgets by detecting and blocking invalid clicks from bots and competitors. It integrates with major ad platforms, providing real-time monitoring and click analytics for improved marketing data accuracy and potential cost savings.
How does Lunio integrate with other tools?
Lunio integrates with major advertising platforms, including Google Ads and Meta Ads (Facebook Ads), to monitor and analyze traffic, detect and block fraudulent clicks, and ultimately improve the return on ad spend.
What the main competitors of Lunio?
Alternatives to Lunio include ClickPatrol, which offers similar click fraud protection, and Branch, which focuses on attribution and mobile marketing analytics. For broader product analytics, consider PostHog. Wetracked.io specializes in ad tracking for Shopify.
Is Lunio legit?
Yes, Lunio is a legitimate software solution for combating click fraud in online advertising. It integrates with major ad platforms and offers real-time monitoring and automated blocking of suspicious activity, helping businesses save money and improve data accuracy. User reviews confirm its effectiveness and ease of use.
How much does Lunio cost?
I couldn't find pricing information for Lunio. Contact Lunio directly for product pricing details and to determine if it's worth the investment for your needs.
Is Lunio customer service good?
Lunio's customer service receives overwhelmingly positive feedback. Users praise the team's responsiveness, helpfulness, and proactive support, highlighting their patience and willingness to assist with setup and troubleshooting. A few users mention slower responses for specific issues, but the overall sentiment towards Lunio's customer service is very favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.