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Odoo Marketing Automation description
Odoo Marketing Automation helps mid-sized businesses automate their marketing efforts. This tool allows you to create targeted email campaigns, nurture leads, and automate marketing tasks, such as moving leads through the sales process and assigning them to sales teams. It features a user-friendly, visual interface for building campaigns and workflows and integrates with other Odoo applications, such as CRM, e-commerce, and events. Odoo Marketing Automation aims to improve efficiency and effectiveness in converting leads to customers.
Who is Odoo Marketing Automation best for
Odoo Marketing Automation helps mid-sized businesses automate marketing efforts. Users love its centralized platform, user-friendly automation tools, and streamlined workflows. However, some find the customization options limited and the interface unintuitive. Ideal for businesses already using Odoo, looking for basic email marketing and automation.
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Best for medium-sized businesses (101-1000 employees).
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Excellent fit for E-commerce and Marketing/Advertising businesses.
Odoo Marketing Automation features
Supported Segment your database with a widget using demographic and behavioral attributes. Contacts are automatically enrolled in campaigns when they meet the criteria. |
Supported Track KPIs such as open rate, bounce rate, clicks, and deliverability to measure campaign effectiveness. |
Supported Run workflows on test contacts to visualize the sequence of events and ensure proper functionality. |
Supported Create and customize workflows with a visual interface to map the customer journey and define actions based on user behavior, such as email opens, clicks, and replies. |
Supported Use UTM parameters to monitor visitor activity from website visits to sales orders and invoices. |
Supported Control the timing of workflow actions by setting delays between steps. |
Supported Utilize pre-made building blocks and themes to design emails, starting from scratch or using provided templates. |
Odoo Marketing Automation reviews
We've summarised 21 Odoo Marketing Automation reviews (Odoo Marketing Automation G2 reviews) and summarised the main points below.
- Centralized platform for managing email campaigns, leads, and results.
- User-friendly automation tools for personalized workflows.
- Streamlines marketing efforts and improves efficiency.
- Easy campaign creation and management.
- Excellent for basic email marketing and automation.
- Limited customization options for complex marketing campaigns.
- Lacks advanced segmentation, analytics, and integration options.
- Unintuitive user interface and steep learning curve.
- Difficult to upload email lists.
- Limited integration with other business tools.
Odoo Marketing Automation alternatives
Odoo Marketing Automation FAQ
Odoo Marketing Automation is a marketing automation platform designed for mid-sized businesses. It automates marketing tasks like email campaigns, lead nurturing, and sales process management. It features a visual workflow builder and integrates with other Odoo apps, improving marketing efficiency and lead conversion.
What is Odoo Marketing Automation and what does Odoo Marketing Automation do?
Odoo Marketing Automation is a marketing automation platform designed for mid-sized businesses. It automates marketing tasks like email campaigns, lead nurturing, and sales process management. It features a visual workflow builder and integrates with other Odoo apps, improving marketing efficiency and lead conversion.
Odoo Marketing Automation seamlessly integrates with other Odoo applications, including CRM, e-commerce, and event management tools. This allows for a streamlined workflow and enhanced data sharing across different departments. However, it has limited integration with external business tools.
How does Odoo Marketing Automation integrate with other tools?
Odoo Marketing Automation seamlessly integrates with other Odoo applications, including CRM, e-commerce, and event management tools. This allows for a streamlined workflow and enhanced data sharing across different departments. However, it has limited integration with external business tools.
Top alternatives to Odoo Marketing Automation include Zoho Marketing Automation, renowned for its comprehensive marketing automation capabilities, and Zoho CRM, which streamlines sales, marketing, and support functions within a unified platform. Odoo Marketing Apps offers integrated marketing automation and analytics.
What the main competitors of Odoo Marketing Automation?
Top alternatives to Odoo Marketing Automation include Zoho Marketing Automation, renowned for its comprehensive marketing automation capabilities, and Zoho CRM, which streamlines sales, marketing, and support functions within a unified platform. Odoo Marketing Apps offers integrated marketing automation and analytics.
Yes, Odoo Marketing Automation is a legitimate software offered by Odoo. It's a safe and usable tool for automating marketing tasks like email campaigns and lead nurturing, especially for mid-sized businesses already using Odoo. However, some users find its customization and advanced features limited.
Is Odoo Marketing Automation legit?
Yes, Odoo Marketing Automation is a legitimate software offered by Odoo. It's a safe and usable tool for automating marketing tasks like email campaigns and lead nurturing, especially for mid-sized businesses already using Odoo. However, some users find its customization and advanced features limited.
Odoo doesn't list pricing for its Marketing Automation product. Contact Odoo for pricing details regarding Marketing Automation or other products.
How much does Odoo Marketing Automation cost?
Odoo doesn't list pricing for its Marketing Automation product. Contact Odoo for pricing details regarding Marketing Automation or other products.
Customer reviews on Odoo Marketing Automation's support are mixed. While some users appreciate the helpful and readily available support, others mention difficulties, especially concerning email list uploads and integrations with other business tools.
Is Odoo Marketing Automation customer service good?
Customer reviews on Odoo Marketing Automation's support are mixed. While some users appreciate the helpful and readily available support, others mention difficulties, especially concerning email list uploads and integrations with other business tools.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.