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MobileAction

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Company health

Employee growth
15% increase in the last year
Web traffic
3% increase in the last quarter
Financing
January 2015 - $3M

Ratings

G2
4.3/5
(57)
Capterra
4.3/5
(16)
Glassdoor
3.2/5
(64)

MobileAction description

MobileAction helps mid-sized companies with mobile apps grow their user base. They offer tools to improve app store rankings, analyze advertising campaigns, research competitors, and understand market trends. Essentially, MobileAction helps your app get noticed and downloaded more often. Their platform brings together data on app performance, advertising, and user behavior, allowing you to make informed decisions about marketing and developing your mobile app.


Who is MobileAction best for

MobileAction helps mid-sized software and IT companies grow their mobile apps. They offer ASO tools, ad automation, competitor analysis, and market insights. Users love the comprehensive ASO tools and efficient search ads automation, while some find the dashboard cluttered. A strong choice for those seeking growth, but be prepared for occasional bugs.

  • Best for mid-sized companies developing mobile apps.

  • Ideal for software and IT companies focused on app growth.


MobileAction features

Type in the name of the feature or in your own words tell us what you need
Supported

MobileAction supports review and ratings monitoring, including sentiment analysis.

Supported

MobileAction offers comprehensive market insights across various modules, including competitor analysis and user behavior tracking.

Supported

MobileAction supports keyword optimization, description writing, and conversion rate improvements.

Supported

MobileAction supports competitor app analysis, including market trends, keyword strategies, and areas for improvement.

Supported

MobileAction tracks downloads, rankings, and user engagement.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.43

Customer Service

Strongly positive
+0.78

Ease of Use

Rather positive
+0.69

Reliability and Performance

Rather positive
+0.43

MobileAction reviews

We've summarised 73 MobileAction reviews (MobileAction Capterra reviews and MobileAction G2 reviews) and summarised the main points below.

Pros of MobileAction
  • Comprehensive ASO tools, especially keyword research and tracking.
  • Search Ads automation features are efficient and user-friendly.
  • Excellent customer support and account management.
  • Valuable competitor analysis and market intelligence.
  • User-friendly interface and easy navigation.
Cons of MobileAction
  • Dashboard UI can be cluttered and difficult to navigate with multiple filters.
  • Occasional bugs and unclear explanations for metrics.
  • Discrepancies between MobileAction data and console data.
  • Limited dashboard customization.
  • Some UI/UX changes were not communicated effectively.

MobileAction pricing

The commentary is based on 17 reviews from MobileAction Capterra reviews and MobileAction G2 reviews.

MobileAction's pricing is generally considered high, especially for smaller developers. While some users find the cost worthwhile due to the tool's value, others suggest exploring custom or flexible pricing plans. A free tier is available but may have limitations.

Users sentiment

Rather negative
-0.43

See the MobileAction pricing page.


MobileAction alternatives

  • Logo of Asodesk
    Asodesk
    Has broader appeal, targeting a wider range of roles involved in app development and marketing. Provides more free resources, which may be beneficial for those starting with ASO. Higher ratings on G2 suggest greater user satisfaction. Offers flexible pricing plans including a free option. Growing faster in terms of website traffic.
    Read more
  • Logo of data.ai by Sensor Tower
    data.ai by Sensor Tower
    Better suited for enterprise companies. Has broader market insights but data accuracy can be inconsistent. Pricing is considered expensive. Website traffic is growing faster but employee count is shrinking.
    Read more
  • Logo of RankMyApp
    RankMyApp
    Better for larger companies with a global presence. Focuses on data analysis, strategic advice, and campaign management for app store optimization and paid advertising. Higher rated by users. Has less momentum.
    Read more
  • Logo of Google Analytics
    Google Analytics
    Better for web analytics. Free to use. Broader industry applicability. Higher ratings. More established and widely used Google Analytics alternative.
    Read more
  • Logo of Sensor Tower
    Sensor Tower
    Better for enterprise companies. Has higher ratings and is growing faster. More users complain about pricing and data accuracy. A strong MobileAction competitor.
    Read more
  • Logo of Netcore Customer Engagement and Experience Platform
    Netcore Customer Engagement and Experience Platform
    Better for email marketing automation, especially for e-commerce and retail. Focuses on personalized messaging across various channels. Higher rated by users.
    Read more

MobileAction FAQ

  • What is MobileAction and what does MobileAction do?

    MobileAction is a mobile app growth platform that helps mid-sized companies improve app store rankings, analyze ad campaigns, research competitors, and understand market trends. It offers ASO tools, search ads automation, and market intelligence, empowering data-driven decisions for app marketing and development.

  • How does MobileAction integrate with other tools?

    MobileAction integrates with search ads platforms like Apple Search Ads and Google App Campaigns. This integration streamlines advertising management and analysis within the MobileAction platform. It also offers API access for custom integrations.

  • What the main competitors of MobileAction?

    Top MobileAction alternatives include Sensor Tower, data.ai, and 42matters. These competitors offer similar app store optimization and market intelligence tools for businesses seeking to improve their app's visibility, analyze performance, and understand market trends.

  • Is MobileAction legit?

    MobileAction is a legitimate platform helping app developers improve their visibility. User reviews praise MobileAction's ASO tools and customer support. While some users note occasional bugs and UI challenges, the platform offers valuable market intelligence for enhancing app store rankings and advertising campaigns, indicating it is safe to use.

  • How much does MobileAction cost?

    MobileAction does not publicly disclose pricing information. Contact their sales team to determine if MobileAction is worth the investment for your needs. They may offer different pricing for plans and add-ons.

  • Is MobileAction customer service good?

    MobileAction's customer service receives positive feedback. Users praise the helpful, responsive, and readily available support team and account managers, who provide valuable insights and efficient problem-solving. A few users mention occasional slow responses, but overall, customer service is viewed favorably.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.