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Marsello description
Marsello is a marketing platform designed for businesses with both physical and online stores. It helps you create a customer loyalty program that works across your website, social media, and physical location. Marsello then uses this data to automate personalized marketing campaigns via email and text message. You can track your results and see how effective your campaigns are at driving sales. Marsello integrates with popular eCommerce and POS systems.
Who is Marsello best for
Marsello is a marketing platform designed for businesses with physical and online stores. Users love its easy setup, excellent customer support, and effective automated campaigns. However, some dislike the limited integrations and occasional system failures. Marsello excels at creating customer loyalty programs and automating personalized marketing, making it ideal for SMBs in retail, consumer goods, and similar industries looking to boost customer engagement and sales.
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Best for small to medium-sized businesses (SMBs) with both online and physical stores.
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Ideal for retail, consumer goods, hospitality, and other customer-centric industries.
Marsello features
| Supported Marsello supports creating and sending SMS marketing campaigns. |
| Supported Marsello integrates with various e-commerce platforms, POS systems, and marketing tools, streamlining workflows. |
| Supported Marsello provides tools to create and manage loyalty programs, rewarding repeat customers. |
| Supported Marsello supports targeted email campaigns to promote products and build customer relationships. |
| Supported Marsello automates email and SMS marketing and campaign management. |
| Supported Marsello offers reporting and analytics tools, including a dashboard with key performance metrics and customer behavior insights. |
Marsello reviews
We've summarised 132 Marsello reviews (Marsello Capterra reviews and Marsello G2 reviews) and summarised the main points below.
- Easy setup and user-friendly interface, praised by users.
- Excellent customer support, readily available through live chat and email.
- Effective automated email campaigns for marketing and customer engagement.
- Robust customer loyalty program with points and rewards, driving repeat business.
- Seamless integration with Lightspeed and Vend POS systems.
- Difficult to customize emails with specific sizing options for logos or GIFs.
- Limited integration with platforms like WooCommerce and WordPress.
- Occasional system failures and bugs annoy customers.
- Slow loading times and "refresh" issues plague the platform.
- Tablet functionality is unreliable; devices freeze or don't turn on.
Marsello pricing
The commentary is based on 8 reviews from Marsello Capterra reviews and Marsello G2 reviews.
Marsello's pricing is generally viewed as affordable for small businesses, with users appreciating its value for money and cost-effective advertising tools. However, some users find certain features, with their limited functionality, a bit pricey.
Users sentiment
See the Marsello pricing page.
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Marsello has a free trial.
Essential
All our loyalty program features, perfect for omnichannel merchants.
Professional
As you grow, put your loyalty data to work with sophisticated marketing campaigns.
Plus
Tailor your loyalty and marketing program to more complex business needs.
Marsello alternatives
LoyaltyLionBetter for Shopify users. Has a strong focus on customer loyalty programs. More positive customer service reviews, but less momentum.Read more
YotpoBetter for larger businesses and those focused on reviews and ratings. Has significantly more momentum than Marsello. More comprehensive platform, but potentially more expensive.Read more
SpendgoBetter fit for hospitality businesses. Has grown faster in terms of website traffic and employee count. Offers more robust automated outreach features.Read more
Netcore Email APIBetter for sending various business emails like newsletters and notifications. Focuses on reliable inbox delivery and offers transparent pricing with helpful analytics. A good Marsello alternative for businesses prioritizing email deliverability and performance tracking.Read more
WixBetter for users seeking a website builder with various templates and e-commerce features. Wix lacks specific loyalty program features. It has documented performance and scalability issues. Wix receives more user reviews, indicating broader adoption.Read more
ConvertFlowMore focused on e-commerce marketing funnels and landing pages. It has more website traffic momentum as a Marsello alternative.Read more
Marsello FAQ
What is Marsello and what does Marsello do?
Marsello is a marketing automation platform for retailers with online and physical stores. It helps create customer loyalty programs across different channels and automate personalized marketing campaigns via email and SMS. Marsello integrates with popular eCommerce and POS systems, providing key performance metrics and customer behavior insights.
How does Marsello integrate with other tools?
Marsello integrates with various e-commerce platforms, POS systems, and other marketing tools. It offers seamless integrations with popular POS systems like Lightspeed and Vend, streamlining workflows for retailers. However, users have noted limited integration options with platforms like WooCommerce and WordPress.
What the main competitors of Marsello?
Alternatives to Marsello include Yotpo, Spendgo, Emarsys, and Sendlane. These competitors offer similar features such as loyalty programs, email and SMS marketing, and marketing automation. Some, like Yotpo, focus on eCommerce, while others cater to a broader range of businesses.
Is Marsello legit?
Marsello is a legitimate marketing platform. User reviews praise its ease of use, effective email campaigns, and robust loyalty program. However, some users mention limitations with integrations and occasional system failures. Consider exploring alternatives like Yotpo or Spendgo if these are critical concerns for your business.
How much does Marsello cost?
Marsello's pricing includes the Essential plan at $125/month and the Professional plan at $135/month. The Plus plan has custom pricing. A 14-day free trial is available. Add-ons like social media marketing and advanced analytics impact overall product cost.
Is Marsello customer service good?
Customer reviews on Marsello's customer service are mixed. While some praise the quick and helpful support, others have reported poor experiences with a lack of support and unresolved issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.