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Market Leader description
Market Leader is a real estate software solution that combines lead generation and customer relationship management (CRM) tools. It aims to provide a steady stream of new leads each month and helps real estate agents convert those leads into clients. Key features include a website with MLS listings, marketing automation, and lead nurturing tools. Market Leader stands out by offering a guaranteed number of exclusive leads each month, unlike some competitors who share leads among multiple agents.
Who is Market Leader best for
Market Leader is a real estate CRM and lead generation platform designed for agents and brokers. It offers a website with MLS listings, marketing automation, and lead nurturing tools. While some users praise the automated email campaigns and user-friendly interface, others have reported issues with lead quality and customer service. Consider Market Leader if you need a comprehensive platform and are prepared to manage lead quality challenges.
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Best fit for small to medium-sized real estate businesses.
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Ideal for real estate agents and brokers.
Market Leader features
| Supported Market Leader offers a built-in CRM with lead management, contact organization, and marketing automation. |
| Supported Market Leader provides agents with branded websites integrated with MLS listings. |
| Supported Market Leader supports IDX integration for displaying MLS listings on websites. |
| Supported Market Leader generates exclusive leads monthly, quantity varies by plan. |
| Supported Market Leader supports lead nurturing through automated email campaigns and CRM integration. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Market Leader reviews
We've summarised 260 Market Leader reviews (Market Leader TrustPilot reviews and Market Leader G2 reviews) and summarised the main points below.
- Automated drip email campaigns are pre-written and effective for lead nurturing.
- User-friendly interface for managing contacts and tracking communication.
- Comprehensive CRM features for organizing client information and scheduling tasks.
- Helpful customer support during the initial setup and onboarding process.
- Valuable training resources and webinars for maximizing platform usage.
- Poor quality leads, many are irrelevant or from distant locations.
- Unresponsive customer service, especially regarding contract cancellation and refunds.
- Deceptive sales practices and misleading information about lead quality and contract terms.
- Outdated website design and limited customization options.
- Technical issues, including difficulty with MLS integration and inaccurate property data.
Market Leader pricing
The commentary is based on 48 reviews from Market Leader G2 reviews.
Market Leader offers various lead generation products such as LEADS DIRECT, HOUSE VALUES, and NETWORK BOOST, along with other tools and services. No specific pricing information could be found on the website.
Users sentiment
See the Market Leader pricing page.
Market Leader alternatives
TenantCloudBetter for property management companies, not lead generation for real estate agents. TenantCloud is growing faster than Market Leader. A Market Leader alternative.Read more
OfficeRnD FlexBetter for managing coworking spaces and hybrid work environments. Higher ratings on G2. More user-friendly interface and better customer support. Offers flexible pricing plans.Read more
Form SimplicityBetter for managing real estate transactions, not lead generation. Focuses on streamlining paperwork and e-signatures. Lower ratings than Market Leader.Read more
SellDoBetter for real estate businesses in India. Higher rated by users, but has negative pricing sentiment. Grows faster than Market Leader.Read more
FelloMore focused on generating seller leads from existing databases. Has more momentum in terms of website traffic and employee growth.Read more
Market Leader FAQ
What is Market Leader and what does Market Leader do?
Market Leader is a real estate CRM and lead generation software providing agents with exclusive leads, websites with MLS listings, and marketing automation. It helps agents nurture leads and manage client relationships, aiming to convert leads into clients. However, some users report issues with lead quality and customer service.
How does Market Leader integrate with other tools?
Market Leader integrates with MLS listings for website display and offers CRM features for lead nurturing and contact management. It lacks extensive third-party integrations, focusing on its core functionalities. Some users report difficulties with MLS integration and data accuracy.
What the main competitors of Market Leader?
Top alternatives to Market Leader include Real Geeks, known for lead generation and AI automation; TenantCloud, focusing on property management; and Sell.Do, a CRM for the Indian real estate market. Other options include Pipedrive, a general CRM, and lease management software like Occupier and Visual Lease.
Is Market Leader legit?
Market Leader is a legitimate real estate software solution. However, user reviews on platforms like G2 and Trustpilot reveal mixed experiences. Some praise its lead nurturing and CRM features, while others report issues with lead quality and customer service. Consider these factors when evaluating if Market Leader is safe and right for your needs.
How much does Market Leader cost?
I couldn't find pricing details for Market Leader. For the most current pricing information, it's best to visit the vendor's website or contact their sales team directly.
Is Market Leader customer service good?
Market Leader's customer service receives mixed reviews. While some praise the helpful and responsive support during setup and onboarding, others describe it as unresponsive and unhelpful, especially regarding cancellations and refunds. Some customers also mention difficulty reaching support after the initial setup phase.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.