Last updated on
Ratings
Magic description
Magic provides on-demand virtual assistants to help businesses and individuals with a wide range of tasks, from scheduling appointments to customer outreach. They handle the hiring and training of assistants, who are available 40 hours a week. Magic also offers a 24/7 concierge service for urgent requests. They differentiate themselves through rigorous assistant vetting, AI tool integration for assistants, and dedicated support for users.
Who is Magic best for
Magic offers on-demand virtual assistants for various tasks, from scheduling to customer outreach. Users praise the easy setup and versatile VAs but note inconsistent performance and occasional communication issues. Best for executives and professionals in small to medium businesses seeking administrative, operational, and strategic support.
-
Best for small to medium-sized businesses.
-
Ideal for Healthcare, Finance, Retail, Education, Real Estate, and Professional Services.
Magic features
| Supported Magic offers dedicated human virtual assistants, not AI, to manage and complete tasks. |
| Supported Magic provides a 24/7 concierge service called "Magic 24/7" for urgent tasks and supplemental assistance. |
| Supported Magic assistants have access to "Magic AI", including various LLMs (like ChatGPT and Claude), AI apps (like Canva and Veed), and custom AI tools. |
| Supported Magic assistants can handle various administrative tasks, including document preparation, data entry, meeting notes processing, bookkeeping, and file organization. |
| Supported Magic virtual assistants can manage calendars and schedule appointments, even for complex schedules. |
| Supported Magic assistants can handle travel arrangements, including itinerary creation, booking management, and on-trip concierge services. |
| Supported Magic assistants can manage emails, including organizing inboxes, drafting replies, and ensuring important messages are not missed. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Magic reviews
We've summarised 45 Magic reviews (Magic TrustPilot reviews, Magic Capterra reviews and Magic G2 reviews) and summarised the main points below.
- Easy setup and integration for various business needs.
- Access to skilled and versatile VAs capable of handling diverse tasks.
- Helpful onboarding and ongoing support from Magic staff.
- Streamlined communication and project management with VAs.
- Positive impact on business growth and customer management.
- VAs often require extensive training, which clients end up paying for.
- Inconsistent VA performance, with some losing focus or disappearing without notice.
- Difficulty getting refunds for unsatisfactory VA service.
- Unreliable assistant matching, with some assigned assistants quitting before starting work.
- Management unresponsive to client issues, sometimes taking over a week to respond.
Magic pricing
The commentary is based on 10 reviews from Magic Capterra reviews, Magic G2 reviews and Magic TrustPilot reviews.
User reviews on Magic's pricing are mixed. Some find the service overpriced for the value received, citing excessive time spent by "magicians" and subsequent account management issues. Others consider Magic's pricing affordable, especially given its features and ease of integration for passwordless authentication and customer communication. However, some negative reviews mention unexpected charges and difficulties resolving billing issues.
Users sentiment
Magic alternatives
AuthentiqBetter for enhancing login security and eliminating passwords. More technically focused, ideal for IT departments.Read more
NeopleBetter fit for enterprise-level customer support automation. More focused on AI-powered customer support and integrates with Zendesk and Slack. Has significant employee growth momentum.Read more
IT GlueBetter fit for IT professionals. A strong IT Glue alternative for documentation and password management.Read more
BlockIDBetter for enterprise security and login management. More complex setup and potentially higher costs.Read more
Auth0 by OktaBetter for enterprise companies. More suitable for e-commerce, retail, education, and marketing. Focuses on secure application and user data management with single sign-on, multi-factor authentication, and user management. Primarily targets businesses focused on software development needing customizable authentication and authorization.Read more
JumpCloudBetter for mid-sized and enterprise companies. More suitable for IT management and access control. Offers device management, single sign-on, and Active Directory integration. A JumpCloud alternative and competitor.Read more
Magic FAQ
What is Magic and what does Magic do?
Magic offers on-demand virtual assistants for businesses and individuals, handling tasks from scheduling to customer outreach. They manage assistant hiring and training, providing 40-hour weekly availability and a 24/7 concierge service. Magic emphasizes rigorous vetting, AI tool integration, and dedicated support.
How does Magic integrate with other tools?
Magic integrates with AI tools to enhance the capabilities of its virtual assistants. They handle various tasks, from scheduling and customer outreach to more complex projects. This integration improves efficiency and allows assistants to handle a wider range of responsibilities.
What the main competitors of Magic?
Alternatives to Magic include Neople, which offers similar AI-powered virtual assistants for customer support. For broader business tasks, consider virtual assistant services like FancyHands or Belay. If you primarily need administrative support, consider Time etc.
Is Magic legit?
Magic's legitimacy is questionable. While some users praise its ease of use and skilled virtual assistants, others report inconsistent VA performance, difficulty with refunds, and unresponsive management. Consider these factors when evaluating if Magic is safe and suitable for your needs.
How much does Magic cost?
I couldn't find pricing details for Magic. For the most current pricing information, please visit Magic's website or contact their sales team. This will help determine if Magic is worth the investment for your needs.
Is Magic customer service good?
Magic's customer service receives mixed reviews. While some praise the helpful onboarding and ongoing support, others report unresponsive management and difficulty obtaining refunds for unsatisfactory service. Several users note slow response times and a lack of communication regarding issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.