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Lexer description
Lexer is a customer data platform designed specifically for retailers. It helps businesses understand their customers better by combining data from different sources into a single, easy-to-understand view. This allows businesses to create personalized marketing campaigns, improve customer service, and make better decisions about their products and inventory. Lexer offers a range of services to support businesses in using the platform effectively, and it's used by many well-known retail brands.
Who is Lexer best for
Lexer is a customer data platform (CDP) purpose-built for retailers. It offers a user-friendly interface, robust segmentation, and personalized messaging capabilities, enabling improved marketing campaigns and customer service. Users praise its intuitive design and powerful features but note data accuracy issues and a steep learning curve. Best for small to mid-sized retail businesses seeking a comprehensive CDP.
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Best fit for small to mid-sized businesses.
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Ideal for retail businesses.
Lexer features
| Supported Lexer supports dividing customers into groups for targeted campaigns. |
| Supported Lexer supports personalized messaging based on customer data and preferences using AI and its CDP. |
| Supported Lexer's CDP unifies, manages, and synchronizes customer data, enabling personalized interactions and improved marketing effectiveness. |
| Supported Lexer supports in-store clienteling, providing sales associates with customer insights for personalized interactions. |
| Supported Lexer automates some marketing tasks like social media posting and email campaigns. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Lexer reviews
We've summarised 48 Lexer reviews (Lexer G2 reviews) and summarised the main points below.
- User-friendly and intuitive interface.
- Powerful customer segmentation and targeting capabilities.
- Excellent customer support and onboarding experience.
- Seamless integration with various marketing channels.
- Valuable insights into customer behavior and preferences.
- Lexi AI feature for analyzing customer segments.
- Helps personalize marketing communications.
- Improves campaign performance and ROI.
- Organizes marketing data effectively.
- Customizable dashboards and reports.
- Strong customer next best action and product recommendations.
- Ability to derive attributes from multiple sources.
- Easy user and permission management.
- Helps understand customer shopping and spending habits.
- Effective for audience building and targeting.
- Data accuracy issues require quality checks.
- Adding profile attributes requires technical support and full data reseeds.
- Limited visibility of customer records without platform activation.
- Lengthy turnaround time for fixes.
- Data updates can introduce errors.
- Inaccurate data matching can occur.
- Segments take time to activate on third-party sites.
- Data ingestion from some platforms can be challenging.
- Difficult to understand how product returns affect data.
- Steep learning curve for the platform.
- High cost, especially for smaller companies.
- Limited data validation/reporting, making troubleshooting difficult.
- Pushing through development tasks like integrations can be slow.
- Difficult to track trends or new metrics not initially set up.
Lexer pricing
The commentary is based on 1 reviews from Lexer G2 reviews.
Lexer's pricing model involves costs beyond the subscription fee. Implementation, data ingestion, and custom integrations contribute to the overall expense. While powerful, users note potential cost increases for additional features and data onboarding.
Users sentiment
Lexer alternatives
CleverTapMore mobile-focused and suitable for a wider range of industries. Also has faster employee growth momentum.Read more
RudderStackBetter suited for broader business needs beyond retail. Has higher ratings on G2 and Glassdoor. A steeper learning curve and potential performance challenges with high data volumes are drawbacks for this Lexer competitor.Read more
ContloMore focused on online stores and personalized messaging across various channels including email, SMS, WhatsApp, and social media. A Lexer alternative focused on automated messaging adapting to shopper actions and providing insights into customer behavior.Read more
Zendesk Support SuiteBetter suited for broader customer service needs beyond retail. Has a wider industry application. Serves a broader range of customer service functions. Has more momentum based on employee growth.Read more
AchoBetter for users seeking a no-code data application builder. Geared towards operations and data professionals streamlining operations. Excellent customer support and handles large datasets efficiently. Simpler setup but limited advanced analytics features.Read more
Customer LinkHas broader target audience beyond retail. Lexer alternative for general business needs.Read more
Lexer FAQ
What is Lexer and what does Lexer do?
Lexer is a customer data platform (CDP) purpose-built for retail businesses. It unifies customer data, enabling personalized marketing campaigns, improved customer service, and better business decisions. Lexer offers features like segmentation, personalized messaging, and in-store clienteling.
How does Lexer integrate with other tools?
Lexer integrates with various marketing channels and tools, enabling seamless data flow and enhanced campaign management. It offers a robust API and supports integrations with popular platforms, though some users have reported challenges with specific integrations and data ingestion from certain platforms.
What the main competitors of Lexer?
Lexer competes with customer data platforms like CleverTap and RudderStack, and marketing automation platforms such as Contlo and Netcore. Zendesk, while focused on customer service, also offers overlapping features. Acho, with its data application building capabilities, provides an alternative for data-driven businesses.
Is Lexer legit?
Lexer appears to be a legitimate platform. User reviews highlight its intuitive interface and powerful customer segmentation. However, potential users should be aware of reported data accuracy issues and the potentially high cost. Is Lexer safe? Yes, but research alternatives like CleverTap or RudderStack based on your budget and data integration needs.
How much does Lexer cost?
Lexer does not publicly disclose pricing information. Contact Lexer directly to obtain product pricing details and determine if the product is worth the investment for your needs.
Is Lexer customer service good?
Lexer's customer service receives positive feedback, with users highlighting its helpfulness and responsiveness. Customers mention excellent support, particularly during onboarding and for technical issues. However, some report occasional delays in implementing fixes or addressing specific business needs.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.