Last updated on
Company health
Ratings
Insightly Marketing description
Insightly Marketing is a tool that automates marketing tasks and helps you understand what your customers are doing. It offers features like email marketing, landing page creation, and campaign tracking, all designed to attract and convert potential customers. Insightly Marketing is suitable for businesses of any size and connects seamlessly with Insightly CRM to provide a complete view of customer interactions. This allows you to make informed decisions and demonstrate the effectiveness of your marketing efforts.
Who is Insightly Marketing best for
Insightly Marketing helps automate marketing tasks and understand customer behavior. Ideal for sales and marketing teams in small to medium businesses, it offers email marketing, landing pages, and campaign tracking. Connecting with Insightly CRM gives a complete view of customer interactions.
-
Best fit for small to medium businesses.
-
Suitable for businesses focused on sales and marketing.
Insightly Marketing features
| Supported Insightly Marketing allows contact segmentation based on various criteria, enabling targeted outreach. |
| Supported Insightly Marketing offers marketing automation and personalized campaigns to convert leads and build customer loyalty. |
| Supported Insightly Marketing supports lead scoring based on profile and behavioral data, including real-time adjustments. |
| Supported Insightly Marketing offers integrated email marketing with targeted campaigns, personalized messaging, and automated sequences. |
| Supported Insightly Marketing allows creating and designing landing pages without coding using a drag-and-drop interface and templates. |
Insightly Marketing pricing
The commentary is based on 4 reviews from Insightly Marketing G2 reviews.
Insightly Marketing's pricing is a common concern. While some users find it a good value, others feel it's expensive compared to similar marketing automation tools offering more features, especially regarding the jump from Professional to Enterprise plans. Some users feel the CRM and reporting limitations don't justify the cost.
See the Insightly Marketing pricing page.
-
Insightly Marketing has a free trial.
Plus
Includes lead and contact management, project management, advanced reports, and pre-built business dashboards.
Professional
Includes all Plus plan features plus lead assignment and routing, workflow automation, and custom page layouts.
Enterprise
Includes all Professional plan features plus sandboxes, products, pricebooks, and quotes, and comprehensive audit logging.
Plus
Includes email marketing automation, prospect scoring, A/B email testing, and built-in business dashboards.
Professional
Includes all Standard plan features plus custom scoring models, advanced prospect tracking, and unlimited role-based permissions.
Enterprise
Includes all Pro plan features plus comprehensive audit logging, calculated fields, and custom validation rules.
AppConnect
Includes 25,000 tasks per month.
AppConnect
Includes 100,000 tasks per month.
AppConnect
Includes 250,000 tasks per month.
Plus
Includes comprehensive ticket editor, SLA tracking and management, configurable email settings/macros, and configurable, customizable reports.
Professional
Includes all Standard plan features plus customer satisfaction surveys, custom ticket automations, and portal customization.
Enterprise
Includes all Pro plan features plus comprehensive audit logging, custom validation rules, and unlimited brands and portals.
Plus
Includes Insightly CRM – Plus, Insightly Marketing – Plus, Insightly Service – Plus, and Insightly AppConnect – 25k.
Professional
Includes Insightly CRM – Professional, Insightly Marketing – Professional, Insightly Service – Professional, and Insightly AppConnect – 25k.
Enterprise
Includes Insightly CRM – Enterprise, Insightly Marketing – Enterprise, Insightly Service – Enterprise, and Insightly AppConnect – 100k.
Insightly Marketing alternatives
insightly-marketing vs pdfFiller by airSlateBetter for document management. More suitable for mid-sized companies. Has broader industry applicability. Is growing faster in terms of website traffic and employee base. Higher ratings on Glassdoor. Offers a free trial.Read more
HubSpot Marketing HubBetter for a wider range of industries and has more momentum. A popular Insightly Marketing competitor known for its user-friendly interface and robust analytics. However, some users find the pricing model complex.Read more
JumpleadBetter fit for small to mid-sized businesses seeking simpler marketing automation. Offers live chat for website visitor engagement.Read more
Brevo Transactional EmailBetter for transactional emails like receipts and password resets. Easier to use, with better customer support and more positive user reviews. Offers a free plan.Read more
OverloopBetter for sales teams focused on outbound processes. Offers LinkedIn outreach and uses AI for lead identification and personalized emails. Higher rated by users, praising ease of use and LinkedIn integration. However, some users report lower than expected email finding rates and limited email credits.Read more
Constant ContactBetter for small businesses and nonprofits focused on email marketing. Has a simpler feature set, making it easier to use. Offers strong customer support. Has more momentum currently. However, users mention limited customization and occasional deliverability issues.Read more
Insightly Marketing FAQ
What is Insightly Marketing and what does Insightly Marketing do?
Insightly Marketing is a marketing automation platform that helps businesses streamline campaigns, track customer interactions, and improve conversions. It offers email marketing, lead scoring, landing page creation, and integrates with Insightly CRM for a unified view of customer data. Ideal for small to medium businesses focused on sales and marketing.
How does Insightly Marketing integrate with other tools?
Insightly Marketing integrates seamlessly with Insightly CRM for a unified view of customer interactions. It also connects with various other tools, though specific integrations aren't detailed in the provided data. For a comprehensive list of integrations, checking their website would be helpful.
What the main competitors of Insightly Marketing?
Top alternatives to Insightly Marketing include HubSpot Marketing Hub, ActiveCampaign, Mailchimp, and Constant Contact. These competitors offer similar features such as email marketing, marketing automation, and lead management. Jumplead is another alternative, focusing on small to mid-sized businesses.
Is Insightly Marketing legit?
Yes, Insightly Marketing is a legitimate marketing automation software offered by Insightly, a reputable CRM provider. It integrates with Insightly CRM for a unified view of customer interactions. However, user reviews on platforms like G2 and Glassdoor suggest average user satisfaction.
How much does Insightly Marketing cost?
Insightly Marketing's Plus plan is $99/month, the Professional plan is $499/month, and the Enterprise plan is $999/month. These plans cater to different business sizes and marketing needs, from basic email automation to advanced prospect tracking.
Is Insightly Marketing customer service good?
Customer reviews highlight Insightly Marketing's excellent technical and customer support. Users appreciate the platform's ease of use and robust functionality, making it suitable for both technical and non-technical users.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.