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GrowthBook description
GrowthBook is an open-source platform designed for testing different versions of your product and features to see what performs best. It allows you to gradually release new features and target specific customer groups for tests. You can track how these changes impact your business goals directly within the platform. GrowthBook prioritizes data privacy and integrates with your existing data tools, giving you a clear view of how your tests are performing without relying on external systems.
Who is GrowthBook best for
GrowthBook is an open-source feature flagging and A/B testing platform that empowers development teams to experiment with and optimize product features. Users praise its comprehensive testing capabilities and easy-to-use dashboard. However, some find the initial integration challenging and the UI could be more intuitive. GrowthBook is best for small to medium businesses focused on data-driven product development.
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Best for small to medium-sized businesses (1-1000 employees) focused on product experimentation.
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Ideal for e-commerce, software/IT, and marketing/advertising businesses.
GrowthBook features
| Supported GrowthBook allows defining rules and conditions for feature flag activation. |
| Supported GrowthBook supports managing feature flags across different environments for targeted releases. |
| Supported GrowthBook provides a centralized platform to manage feature flags, enabling A/B testing and personalized experiences. |
| Supported GrowthBook allows enabling or disabling features for specific users or groups. |
| Supported GrowthBook allows real-time feature toggling for users and groups. |
| Supported GrowthBook supports feature usage analytics through its feature flagging and A/B testing capabilities. |
| Supported GrowthBook allows targeting features to specific user segments based on demographics, behavior, or other criteria. |
GrowthBook pricing
The commentary is based on 5 reviews from GrowthBook G2 reviews.
GrowthBook offers a free open-source plan for self-hosting. Some users consider the paid plans, which unlock advanced features, to be pricey, while others find them inexpensive and comprehensive. Several reviewers appreciate the cost-effectiveness compared to building an in-house solution or using per-event pricing models.
See the GrowthBook pricing page.
GrowthBook alternatives
StatsigBetter suited for larger enterprises. Has more momentum. Offers product analytics features.Read more
Optimizely Feature ExperimentationMore focused on website and app feature experimentation. Not open-source, less flexible deployment. Has a steeper learning curve and pricier. Optimizely Feature Experimentation is growing slower. Users report higher costs and more complex onboarding, but praise the granular user targeting and real-time analytics. Less suitable for game development or complex client-side feature retrieval. A strong Optimizely Feature Experimentation competitor for enterprise-level feature flagging and A/B testing.Read more
BranchMore focused on mobile app marketing and attribution. Better for medium and large businesses. Has slower momentum.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Good for Healthcare, Finance, E-commerce, Retail, Manufacturing, Education, Real Estate, Media & Entertainment, Software/IT, Legal, Non-profit, and Marketing. Easy setup and has a drag-and-drop editor. Priced positively with a free plan.Read more
PostHogOffers session recording and product analytics. Has a more generous free tier. Growing faster.Read more
Brevo Marketing PlatformBetter for marketing automation and CRM. A good GrowthBook alternative for small to medium businesses needing broader marketing tools including email, SMS, and WhatsApp. Offers a free plan.Read more
GrowthBook FAQ
What is GrowthBook and what does GrowthBook do?
GrowthBook is an open-source feature flagging and A/B testing platform that enables product teams to experiment with and optimize features. It provides targeted feature releases, real-time toggling, and detailed analytics, helping businesses make data-driven decisions and improve user experiences.
How does GrowthBook integrate with other tools?
GrowthBook integrates with your existing data stack for streamlined analysis. It connects with data warehouses and other tools, allowing you to track experiment performance and gain insights without relying on external systems.
What the main competitors of GrowthBook?
Top GrowthBook competitors include Statsig, Optimizely Feature Experimentation, and PostHog. These alternatives offer similar feature flagging, A/B testing, and experimentation capabilities for data-driven product development.
Is GrowthBook legit?
GrowthBook is a legitimate open-source feature flagging and A/B testing platform. Users praise its comprehensive testing capabilities and ease of use. However, note that initial integration can be challenging, and some advanced features require a paid subscription.
How much does GrowthBook cost?
GrowthBook pricing information is not publicly available. Contact GrowthBook directly to obtain specific product pricing and determine if it's worth the investment for your needs.
Is GrowthBook customer service good?
GrowthBook's customer support receives positive feedback. Users highlight the helpful and responsive team, readily available through Slack and other channels. They praise the team's assistance with technical problems and quick responses to questions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.