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gen.video description
gen.video is a platform that helps businesses manage all aspects of influencer marketing campaigns. This includes finding and organizing influencers, tracking campaign performance, and measuring sales impact. gen.video focuses on driving "social commerce" - helping brands sell products directly through social media content and influencer recommendations. A key feature is its ability to track sales conversions at major retailers like Amazon and Walmart, providing valuable data on how influencer campaigns translate into actual purchases.
Who is gen.video best for
gen.video is a platform that helps businesses manage influencer marketing campaigns, focusing on driving social commerce. Users praise its helpful customer support and flexible platform, but some find the UI clunky and data analysis limited. Best for enterprise companies selling consumer goods online.
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Best fit for enterprise companies.
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Ideal for e-commerce and consumer goods businesses.
gen.video features
| Supported gen.video facilitates project management within the platform, allowing for streamlined workflows and efficient collaboration. |
| Supported gen.video provides a centralized media asset library, enabling easy access and organization of campaign materials. |
| Supported gen.video offers advanced analytics to track campaign performance and measure the impact of influencer marketing efforts. |
| Supported gen.video allows for the creation of shoppable landing pages, facilitating direct sales conversions from influencer campaigns. |
| Supported gen.video supports affiliate marketing programs, enhancing campaign reach and engagement. |
| Supported gen.video enables automated UGC management, simplifying content creation and distribution processes. |
| Supported gen.video streamlines feedback and approval processes within the platform, improving communication and collaboration. |
gen.video reviews
We've summarised 62 gen.video reviews (gen.video G2 reviews) and summarised the main points below.
- Highly responsive and helpful customer support, particularly during onboarding.
- Exceptional KOL management, with efficient communication and deliverables management.
- Flexible platform that caters to different product types, creators, and platforms.
- Simple setup and customizable features for agencies and brands.
- Effective tracking of conversions from third-party retailers through affiliate networks.
- KOL sourcing can be challenging, sometimes failing to secure desired influencers or effectively convincing them to participate.
- UI can be clunky and difficult to navigate, requiring full-screen browser mode for certain tasks.
- Data analysis capabilities are limited, lacking flexibility to cut data by desired variables.
- Some features, like link creation for creators and products, can be cumbersome.
- Platform visuals could be updated for a better user experience.
gen.video alternatives
InsenseBetter suited for businesses focused on organic user-generated content and paid social media campaigns. More cost-effective for acquiring user-generated content. Simpler platform for finding and briefing creators. Has less momentum.Read more
CreatorIQBetter for enterprise businesses focused on data and analytics. Stronger in Marketing & Advertising, but less suitable for Ecommerce and Retail. Has more momentum based on employee and website traffic growth.Read more
SARALBetter for e-commerce businesses. Has positive pricing sentiment and offers a free trial. Higher rated by users. Is growing faster.Read more
impact.comBetter suited for managing a wider range of partnerships beyond influencers. More suitable for established businesses seeking enterprise-grade partnership management. Negative user feedback regarding customer support responsiveness and platform stability.Read more
Chat BreezesBetter for managing multi-channel customer conversations, especially for e-commerce and SMBs. Focuses on streamlining social commerce interactions, not influencer marketing. Offers a positive price sentiment and a free trial.Read more
gen.video FAQ
What is gen.video and what does gen.video do?
gen.video is an influencer marketing platform specializing in driving social commerce. It helps businesses manage influencer campaigns, track performance, and measure the impact on sales, particularly conversions at major retailers. This platform streamlines the process from influencer discovery to analyzing how recommendations translate into actual purchases.
How does gen.video integrate with other tools?
gen.video integrates with major retailers like Amazon and Walmart to track sales conversions, providing data on how influencer campaigns impact purchases. It focuses on driving social commerce by connecting influencer recommendations directly to product sales. Information on other integrations is limited.
What the main competitors of gen.video?
Top alternatives to gen.video include Insense, Aspire, and CreatorIQ. These platforms offer similar influencer marketing capabilities, focusing on campaign management, influencer discovery, and performance tracking. While Insense emphasizes user-generated content and Aspire focuses on e-commerce, CreatorIQ caters to larger-scale campaigns with robust analytics.
Is gen.video legit?
Yes, gen.video is a legitimate influencer marketing platform. Users praise its helpful customer support and flexible platform. However, some find the user interface clunky and data analysis limited. It's ideal for businesses focused on social commerce and tracking sales conversions from influencer campaigns.
How much does gen.video cost?
I couldn't find pricing details for gen.video. For the most current pricing information, it's best to visit their website directly or contact their sales team. This will help determine if gen.video is worth the investment for your needs.
Is gen.video customer service good?
Customers consistently praise gen.video's responsive customer service and helpful onboarding. Users highlight the team's expertise, proactive communication, and dedication to client success. While some minor issues with the platform's UI have been noted, the overall sentiment towards customer service is very positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.