Logo of G2 Marketing Solutions

G2 Marketing Solutions

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Company health

Employee growth
4% increase in the last year
Web traffic
2% decrease in the last quarter
Financing
March 2021 - $258M

Ratings

G2
4.6/5
(775)
Glassdoor
4.1/5
(293)

G2 Marketing Solutions description

G2 Marketing Solutions helps software companies get noticed by potential buyers. It leverages G2's large platform of user reviews to build brand awareness and trust. You can manage your company's profile and reviews, identify potential customers actively researching your type of product, and use G2's data to improve your marketing efforts.


Who is G2 Marketing Solutions best for

G2 Marketing Solutions helps B2B software companies boost brand awareness and leads through customer reviews. Leverage G2's platform to manage reviews, identify potential clients, and enhance marketing. Users praise the platform's ease of use and excellent customer support, but some find the backend UI difficult to navigate.

  • Best for small, mid-sized, and enterprise software companies.

  • Ideal for software, IT, telecommunications, and related industries.


G2 Marketing Solutions features

Type in the name of the feature or in your own words tell us what you need
Supported

G2 Marketing Solutions supports managing, soliciting, and analyzing software reviews.

Supported

G2 Marketing Solutions provides market insights on software categories, products, and competitors.

Supported

G2 Marketing Solutions identifies buyers researching software solutions on G2 via G2 Buyer Intent.

Supported

G2 Marketing Solutions allows managing and optimizing company and product profiles.

Supported

G2 Content Marketing enhances marketing and sales efforts using customer reviews and reports.

Supported

G2 Marketing Solutions provides detailed competitive research, including market intelligence and buyer intent data.

Supported

G2 Marketing Solutions integrates buyer intent data with various marketing and sales platforms like Marketo and Demandbase.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.44

Customer Service

Strongly positive
+0.97

Ease of Use

Rather positive
+0.62

Reliability and Performance

Neutral
+0.25

Ease of Implementation

Rather positive
+0.47

Scalability

Rather positive
+0.5

G2 Marketing Solutions reviews

We've summarised 766 G2 Marketing Solutions reviews (G2 Marketing Solutions G2 reviews) and summarised the main points below.

Pros of G2 Marketing Solutions
  • The excellent customer support team is responsive and provides valuable insights.
  • G2 Marketing Solutions drives valuable traffic to product pages, leading to increased leads and brand awareness.
  • The platform is user-friendly for both businesses and reviewers, making it easy to manage profiles and submit feedback.
  • The review process is well-structured, incentivized, and promotes genuine feedback from verified users.
Cons of G2 Marketing Solutions
  • Difficult to navigate the backend user interface
  • Review moderation policies are extremely stringent, with valid reviews often rejected.
  • Limited ability to customize campaign emails and branding on some materials.

G2 Marketing Solutions pricing

The commentary is based on 77 reviews from G2 Marketing Solutions G2 reviews.

G2 Marketing Solutions' pricing is generally considered high, especially for smaller businesses. While many users find the platform valuable, some express concerns about the cost of certain features and achieving ROI. Despite the cost, several users find the investment worthwhile due to the quality of leads and marketing opportunities.

Users sentiment

Rather negative
-0.44

See the G2 Marketing Solutions pricing page.


G2 Marketing Solutions alternatives

  • Logo of HubSpot Sales Hub
    HubSpot Sales Hub
    Better for broader industry applications. A strong HubSpot Sales Hub alternative for those seeking a user-friendly interface and integrated tools.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for companies of all sizes and various industries. Has broader industry applicability. Growing faster in terms of website traffic and employee base. Offers more comprehensive marketing tools, including email marketing, automation, and SEO optimization. Seamless CRM integration enhances sales and marketing alignment.
    Read more
  • Logo of G2 Market Intelligence
    G2 Market Intelligence
    Better for understanding target audiences, competitors, and market trends. Provides real-time market insights based on verified user reviews.
    Read more
  • Logo of Gainsight Customer Communities
    Gainsight Customer Communities
    Better for fostering customer communities and engagement. A G2 Marketing Solutions competitor focused on customer success and retention.
    Read more
  • Logo of G2.com
    G2.com
    Better for comparing software products. Broader industry applicability.
    Read more

G2 Marketing Solutions FAQ

  • What is G2 Marketing Solutions and what does G2 Marketing Solutions do?

    G2 Marketing Solutions helps B2B software companies boost brand visibility and leads. Leveraging G2's vast user review platform, it offers profile management, buyer intent identification, and market insights to optimize marketing strategies and drive growth.

  • How does G2 Marketing Solutions integrate with other tools?

    G2 Marketing Solutions integrates its buyer intent data with various marketing and sales platforms, including Marketo and Demandbase. This integration allows you to leverage G2's data to enhance your existing marketing and sales workflows.

  • What the main competitors of G2 Marketing Solutions?

    Top alternatives to G2 Marketing Solutions include HubSpot Marketing Hub, G2 Market Intelligence, and ActiveCampaign. These platforms offer similar features like market intelligence, software review management, and buyer intent identification, providing competitive options for businesses seeking to enhance their marketing efforts.

  • Is G2 Marketing Solutions legit?

    G2 Marketing Solutions is a legitimate platform. It leverages G2's extensive user review database to help software companies enhance brand visibility and build trust with potential buyers. While some users find the interface challenging and review moderation strict, many praise its customer support and lead generation capabilities.

  • How much does G2 Marketing Solutions cost?

    I cannot find pricing details for G2 Marketing Solutions. Contact G2 directly for product pricing information or a personalized quote if you are interested.

  • Is G2 Marketing Solutions customer service good?

    Based on user reviews, G2 Marketing Solutions' customer support receives overwhelmingly positive feedback. Users consistently praise their responsiveness, helpfulness, and proactive approach. Representatives are lauded for their knowledge and willingness to assist with campaign strategies, technical issues, and general inquiries.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.