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Decode by Entropik description
Decode by Entropik is an all-in-one consumer research platform. It helps you run surveys, analyze video feedback, and gather insights from a global panel of over 80 million people. Decode uses artificial intelligence to analyze data from surveys, facial expressions, eye tracking, and voice tone to give you deeper insights. It also brings all your past and present research data together in one place for easy access and analysis.
What companies are using Decode by Entropik?
Who is Decode by Entropik best for
Decode by Entropik is an AI-powered consumer research platform ideal for medium to large businesses. It excels at gathering and analyzing qualitative data, including video feedback and surveys, to provide comprehensive consumer insights. Users praise its AI-powered predictions and streamlined data processing but note a learning curve for some features. Decode helps product, marketing, UX, and research teams across industries gain a deeper understanding of their target audience.
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Best for medium to large businesses (100+ employees) needing robust consumer insights.
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Ideal for product development and marketing teams across all industries.
Decode by Entropik features
| Supported Voice responses are supported for qualitative research like diary studies. |
| Supported Decode supports AI-powered survey analysis, including open-ended responses. |
| Supported Decode supports survey templates and customization options for streamlining survey creation. |
| Supported Decode supports building surveys with various question types and logic. |
| Supported Decode supports video feedback collection. |
Decode by Entropik reviews
We've summarised 25 Decode by Entropik reviews (Decode by Entropik G2 reviews) and summarised the main points below.
- Excellent for concept and copy testing.
- Provides comprehensive consumer insights using AI.
- AI-powered predictions for consumer trends and behaviors.
- Streamlines qualitative data processing, saving time.
- Robust continuous feedback feature.
- Some features have a steep learning curve, especially advanced features.
- The user interface could be more intuitive and user-friendly.
- Limited customization options for reports.
- Initial setup can be complex for new users.
- Integration with other tools could be improved.
Decode by Entropik alternatives
SuzySimpler and faster for basic research needs. Higher rated by users but more expensive and with some limitations in demographic targeting. Lacks AI-powered analysis and video feedback features. Has less momentum than Decode, a suitable Decode by Entropik competitor and alternative.Read more
DiscussBetter for retail, consumer goods, manufacturing, education, software, and professional services. More focused on qualitative research through video conferencing. Has higher ratings.Read more
ForstaBetter for comprehensive feedback gathering across customers, employees, and market research. More suitable for mid-size and large enterprises. Offers real-time analytics and results sharing. Easier to use, but has a dated UI and can be expensive.Read more
StravitoBetter for knowledge management and insight sharing. Has slower momentum but higher average ratings. Focuses on organizing existing research rather than conducting new research. A better Decode alternative for enterprise knowledge management.Read more
Toluna StartBetter suited for organizations needing simpler survey tools and managed research support. Has higher ratings and is growing faster. More cost-effective for smaller businesses. Decode alternative; competitor.Read more
quantilopeBetter for multi-country surveys. Has a more intuitive and user-friendly interface. More established and has slower momentum.Read more
Decode by Entropik FAQ
What is Decode by Entropik and what does Decode by Entropik do?
Decode by Entropik is a consumer research platform using AI-powered analysis of surveys, video feedback, facial expressions, and voice tone. It offers insights from a global panel, consolidates research data, and streamlines qualitative data processing for efficient product development and marketing.
How does Decode by Entropik integrate with other tools?
Decode by Entropik's integration capabilities could be improved. While it excels in AI-powered insights and video feedback analysis, users have noted that integrating with other tools is an area for enhancement.
What the main competitors of Decode by Entropik?
Decode by Entropik competes with other consumer research platforms like Suzy, Discuss, Forsta, Stravito, Toluna Start, and quantilope. These platforms offer similar features such as surveys, video feedback analysis, and reporting tools.
Is Decode by Entropik legit?
Yes, Decode by Entropik is a legitimate consumer research platform. It offers AI-powered insights from surveys and video feedback, although some users find certain features complex. Decode helps businesses understand consumer behavior for product development and marketing.
How much does Decode by Entropik cost?
I couldn't find pricing details for Decode by Entropik. For the most current pricing information, it's best to contact Entropik directly. They can provide details on product pricing and whether it's worth the investment for your specific needs.
Is Decode by Entropik customer service good?
Decode's customer service receives mixed reviews. While some users praise the prompt and helpful support, others express frustration with slow response times and unresolved issues. Therefore, potential users should weigh these factors when considering this platform.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.