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Bluecore description
Bluecore is a marketing platform designed for retail businesses. It helps you understand your customers' shopping habits and create personalized marketing messages. You can use Bluecore to automate emails, texts, and website messages that encourage customers to buy from you again and again. This leads to better customer relationships and increased sales. Bluecore is trusted by large and mid-sized retailers.
Who is Bluecore best for
Bluecore is a retail marketing platform specializing in personalized messaging. Users praise its user-friendly interface and effective triggered campaigns. However, some have noted slow loading times and reporting limitations. It's best for mid-size to large retail businesses seeking to enhance customer engagement and boost sales through automation.
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Best fit for mid-size and enterprise retail businesses.
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Ideal for retail and e-commerce businesses.
Bluecore features
| Supported Bluecore supports sending SMS messages for marketing campaigns, alerts, and notifications. |
| Supported Bluecore allows sending personalized emails based on customer behavior, preferences, and predictive models. |
| Supported Bluecore supports behavioral segmentation for personalized marketing. |
| Supported Bluecore supports event-triggered campaigns based on customer actions like abandoned carts. |
| Supported Bluecore offers personalized product recommendations based on individual customer preferences and behavior. |
| Supported Bluecore offers automated, personalized campaigns across multiple channels to boost conversions and loyalty. |
| Supported Bluecore offers website personalization features like product recommendations and targeted messaging. |
Bluecore reviews
We've summarised 93 Bluecore reviews (Bluecore G2 reviews) and summarised the main points below.
- Excellent customer success managers, consistently praised for responsiveness and helpfulness.
- User-friendly interface for email creation and campaign management.
- Robust personalization capabilities, including dynamic product recommendations and tailored messaging.
- Effective triggered campaigns, such as abandoned cart and browse abandonment, driving significant revenue.
- Slow loading times and occasional glitches in the interface.
- Difficulty with complex segment creation due to limited filtering logic.
- Lack of intuitive training resources and inadequate documentation.
- Reporting limitations, especially pulling KPIs for multiple campaigns.
Bluecore alternatives
ContloBetter for omnichannel marketing automation including WhatsApp and social media. A Bluecore alternative, Contlo is growing slower and has lower ratings. Some users report issues with the app's speed, UI, and Shopify integration.Read more
ListrakMore focused on retail and ecommerce, especially direct-to-consumer sales. Known for strong customer support and easy use. Users appreciate the versatile list management and robust reporting but dislike the outdated interface and complex journey builders. Consider this Bluecore competitor if ease of use and customer service are top priorities.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easier to use with positive reviews about customer support and pricing. G2 ratings are higher than Bluecore's Glassdoor rating.Read more
Netcore Customer Engagement and Experience PlatformBetter ratings and reviews. Stronger customer support and easier to use. More positive pricing sentiment.Read more
Brevo Marketing PlatformBetter for smaller businesses seeking an all-in-one marketing and CRM solution. Offers WhatsApp campaigns and live chat, unlike Bluecore. More affordable pricing options are available, including a free plan. Easier to use, but with more limited email template design flexibility.Read more
Bluecore FAQ
What is Bluecore and what does Bluecore do?
Bluecore is a retail marketing platform specializing in personalized customer experiences. It leverages data to automate targeted emails, texts, and website messages, driving repeat purchases and strengthening customer relationships. This platform is ideal for retail and e-commerce businesses seeking enhanced marketing automation.
How does Bluecore integrate with other tools?
Bluecore integrates with various e-commerce platforms, CRMs, and ESPs. This allows for seamless data flow, enabling personalized product recommendations, targeted messaging, and automated campaigns across multiple channels. Popular integrations include Shopify, Salesforce, and Klaviyo.
What the main competitors of Bluecore?
Bluecore competes with other retail marketing platforms like Listrak, Contlo, and Netcore. These alternatives offer similar features such as personalized messaging, campaign automation, and customer segmentation. Mailchimp and Sendlane are also competitors, focusing on broader marketing automation for e-commerce businesses.
Is Bluecore legit?
Yes, Bluecore is a legitimate marketing platform specializing in retail and e-commerce. It offers personalized email, SMS, and website messaging, and is trusted by many businesses. However, some users have reported slow loading times and limitations in reporting features.
How much does Bluecore cost?
Bluecore pricing is not publicly available. Contact their sales team for a customized quote based on your specific business needs and to determine if Bluecore is worth the investment for your retail marketing efforts.
Is Bluecore customer service good?
Bluecore's customer service receives positive feedback. Users consistently praise their customer success managers for their responsiveness, helpfulness, and expertise. Support teams are lauded as wonderful and timely. However, some users desire more in-product explanations and guidance for complex features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.