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BlueConic description
BlueConic is a customer data platform designed for mid-sized and larger companies. It helps you gather and organize customer data from all your systems into individual profiles. This means you can understand your customers better and create personalized experiences for them. BlueConic is designed to be easy to use, even without technical expertise. Many companies use it for tasks like personalizing website content, automating marketing messages, and making better decisions about their customers.
Who is BlueConic best for
BlueConic is a customer data platform that empowers mid-size to large enterprises to unify customer data and deliver personalized experiences. It centralizes data, enabling real-time segmentation and personalized journeys across channels. Ideal for marketing teams seeking improved ROI through enhanced customer understanding.
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Best fit for larger enterprises seeking robust personalization.
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Suitable for various data-driven industries.
BlueConic features
| Supported BlueConic supports real-time segmentation based on dynamic profile updates. |
| Supported BlueConic enables personalized customer journeys from initial contact to conversion through cross-channel orchestration and lifecycle management. |
| Supported BlueConic unifies customer data, creates a single view, enabling personalized interactions and real-time engagement. |
| Supported BlueConic unifies customer data, provides a comprehensive view, and personalizes interactions, improving marketing effectiveness. |
| Supported BlueConic centralizes first-party data from various sources to provide a unified view of customer interactions. |
| Supported BlueConic uses machine learning and a recommendation engine for personalized product recommendations. |
| Supported BlueConic offers tools to personalize customer journeys across multiple channels, enhancing engagement and conversions. |
BlueConic pricing
The commentary is based on 1 reviews from BlueConic G2 reviews.
BlueConic offers flexible pricing based on needed features, rather than a one-size-fits-all approach. This allows users to only pay for what they use, maximizing value and ROI. Some users mention further optimization may be possible after going live and measuring results.
See the BlueConic pricing page.
BlueConic alternatives
HubSpot Marketing HubBetter for smaller orgs and diverse industries. Wider range of marketing tools including SEO and social media management. Has more momentum and integrates with its own CRM. More accessible with robust free features but paid features can get pricey. Extensive user community and training resources.Read more
ActionIQBetter for enterprise companies. Has a user-friendly interface, but SQL knowledge may be required. Shows less momentum. A BlueConic competitor and alternative.Read more
ActiveCampaignBetter fit for small to mid-sized businesses. Has broader industry applicability. Growing faster with more momentum. Offers CRM and sales automation features.Read more
LookerBetter fit for data analysis and reporting. Stronger for a wider range of industries. More suitable for companies of all sizes. Integrates well with Google products.Read more
RollWorks Account-Based PlatformBetter fit for small to mid-sized B2B businesses focusing on account-based marketing and sales intelligence. It has positive reviews on customer support. However, users mention some limitations in account identification and reporting features.Read more
RudderStackBetter fit for small to mid-sized businesses. Is growing faster than BlueConic. More positive pricing sentiment. Users praise its ease of use and data processing capabilities. A BlueConic competitor and alternative.Read more
BlueConic FAQ
What is BlueConic and what does BlueConic do?
BlueConic is a customer data platform that helps mid-sized and larger companies unify customer data to create personalized experiences. It enables real-time segmentation, personalized customer journeys, and AI-powered product recommendations. BlueConic is designed for ease of use, even for non-technical users.
How does BlueConic integrate with other tools?
BlueConic integrates with various data sources, marketing automation tools, and CRM systems. This allows for seamless data flow, enabling personalized campaigns, real-time segmentation, and enhanced customer journeys across multiple channels.
What the main competitors of BlueConic?
Top alternatives to BlueConic include ActionIQ, ActiveCampaign, and HubSpot Marketing Hub. ActionIQ is suited for large enterprises needing robust data handling, while ActiveCampaign offers versatile automation for various business sizes. HubSpot provides a comprehensive suite for inbound marketing and lead generation.
Is BlueConic legit?
Yes, BlueConic is a legitimate customer data platform. It's designed for mid-sized and larger companies seeking to create personalized customer experiences. BlueConic centralizes data, enabling real-time segmentation and personalized journeys to improve marketing ROI. It's known for its ease of use.
How much does BlueConic cost?
BlueConic does not publicly disclose pricing information. Contact their sales team for a custom quote based on your specific needs and the features you require.
Is BlueConic customer service good?
BlueConic's customer service receives positive feedback. Users consistently praise the responsiveness and helpfulness of the support and product teams, highlighting their expertise and collaborative approach to problem-solving and feature development.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.