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Amazon Marketing Cloud description
Amazon Marketing Cloud (AMC) is a tool that lets you analyze your Amazon advertising data in a secure way. You can combine this data with your own customer information to get a clearer picture of your advertising performance and customer journey. AMC lets you create custom reports, understand which ads lead to purchases, and build targeted customer groups. It's a powerful tool for companies already invested in Amazon Advertising who want to improve their strategies and results.
Who is Amazon Marketing Cloud best for
Amazon Marketing Cloud (AMC) empowers businesses advertising on Amazon to gain deeper insights into their campaigns and customer journeys. By combining Amazon advertising data with your own customer information, AMC enables custom reporting, purchase attribution analysis, and targeted customer group creation. Users praise AMC's detailed reports, valuable insights, and secure environment. However, some find the setup complex and the pricing high. Ideal for data-driven companies seeking to optimize their Amazon advertising strategies.
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Best fit for small to mid-sized businesses.
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Ideal for companies in the e-commerce and retail sectors.
Amazon Marketing Cloud features
| Supported Amazon Marketing Cloud allows custom reports using SQL queries. |
| Supported Amazon Marketing Cloud supports multi-channel customer engagement by integrating data and enabling targeted campaigns. |
| Supported Amazon Marketing Cloud supports clean rooms via integration with AWS Clean Rooms. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Amazon Marketing Cloud reviews
We've summarised 74 Amazon Marketing Cloud reviews (Amazon Marketing Cloud G2 reviews) and summarised the main points below.
- Provides detailed reports and valuable insights into customer behavior and advertising performance.
- Enables custom reports to analyze specific marketing questions.
- Offers a secure and private environment for data analysis.
- Easy to use and integrate with other Amazon services for existing users.
- Helps manage and optimize advertising campaigns effectively.
- Can be expensive for in-depth marketing analysis.
- Can be complex to set up for users with limited technical expertise, especially those unfamiliar with SQL.
- Limited customization options.
- Integration with non-Amazon platforms can be limited.
Amazon Marketing Cloud pricing
The commentary is based on 26 reviews from Amazon Marketing Cloud G2 reviews.
While Amazon Marketing Cloud offers valuable marketing tools and data analysis capabilities, some reviewers find it expensive, especially for extensive use. Others mention variable and potentially unpredictable costs depending on resource consumption. Despite the cost concerns, some consider it cost-effective due to its data security, customer support, and integration with other Amazon services.
Users sentiment
Amazon Marketing Cloud alternatives
Databricks Data Intelligence PlatformBetter for enterprise companies. Wider industry applicability. More features for general data analysis, AI, and machine learning. Superior ease of use, reliability, and scalability. Growing faster. Positive pricing sentiment.Read more
atom11Better fit for enterprise-level businesses selling on Amazon. Focuses on competitor tracking, pricing, and inventory management. Has significant momentum in terms of growth.Read more
LookerBetter fit for broader business intelligence needs beyond Amazon Advertising. More user-friendly for non-technical users. Suitable for a wider range of industries. Looker is a strong Amazon Marketing Cloud competitor and alternative for general data analysis.Read more
Monte CarloBetter for ensuring data reliability and quality. Focuses on automated data monitoring and anomaly detection. Caters to a wider range of company sizes, particularly larger enterprises. Has stronger customer service and is easier to implement. Is growing faster.Read more
Amazon Sponsored AdsBetter for users less familiar with SQL and data analysis. Easier to use with simpler campaign setup and management. Wider audience reach with more ad types. More cost-effective for businesses with lower profit margins. An Amazon Marketing Cloud competitor and alternative.Read more
Amazon MeasurementBetter for understanding broader advertising performance across multiple platforms, including Google Ads. Focuses more on measuring advertising impact on shopping behavior. Simpler, potentially a better Amazon Marketing Cloud alternative for those less technical.Read more
Amazon Marketing Cloud FAQ
What is Amazon Marketing Cloud and what does Amazon Marketing Cloud do?
Amazon Marketing Cloud (AMC) is a secure, privacy-safe platform that helps advertisers analyze their marketing campaign performance. AMC enables combining Amazon Ads data with your own data to gain deeper insights into the customer journey, create custom reports, and build targeted audience segments.
How does Amazon Marketing Cloud integrate with other tools?
Amazon Marketing Cloud integrates with Amazon services and AWS Clean Rooms for clean room data collaboration. It allows combining Amazon advertising data with your own customer information for a holistic view. While it excels with Amazon services, integration with non-Amazon platforms is limited.
What the main competitors of Amazon Marketing Cloud?
Alternatives to Amazon Marketing Cloud include Databricks Data Intelligence Platform, Looker, and atom11. For advertising-focused solutions, consider Amazon Sponsored Ads and Amazon Measurement. These platforms offer various data analysis, visualization, and advertising management capabilities.
Is Amazon Marketing Cloud legit?
Yes, Amazon Marketing Cloud is a legitimate and safe tool offered by Amazon. It helps advertisers analyze their data securely and gain valuable insights. However, some users find it complex and expensive.
How much does Amazon Marketing Cloud cost?
I couldn't find pricing details for Amazon Marketing Cloud. Contact Amazon directly to discuss pricing and determine if the product is worth the investment for your marketing needs.
Is Amazon Marketing Cloud customer service good?
Customer reviews frequently mention Amazon Marketing Cloud's excellent customer support. Users appreciate the helpfulness and responsiveness of the support team, particularly when facing implementation or integration challenges. While some find the platform complex initially, the available support mitigates this issue.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.