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Amazon Measurement description
Amazon Measurement is a suite of tools primarily for advertisers and agencies. It helps understand how online advertising campaigns are performing across Amazon and other websites. The focus is on providing data that shows how advertising influences shopping behavior. This data can then be used to improve and optimize future advertising strategies, with a promise of making campaigns more effective and efficient.
Who is Amazon Measurement best for
Amazon Measurement is a suite of tools for advertisers and agencies to understand their online advertising campaign performance across Amazon and other websites. It provides data-driven insights into shopping behavior influenced by advertising, enabling optimized and more efficient campaigns. With a 4.2/5 rating on G2, it's a valuable tool for data-backed advertising strategies.
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Best fit for small to medium businesses.
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Ideal for businesses focused on advertising and marketing.
Amazon Measurement features
| Supported Amazon Measurement integrates with Amazon Ads. |
| Supported Amazon Measurement tracks impressions, clicks, and conversions. |
Amazon Measurement alternatives
Amazon Sponsored AdsBetter for businesses of all sizes. Focuses on Amazon advertising, offering various ad types and budget control. Provides reporting tools to track ad performance.Read more
BigSpyBetter fit for small and medium businesses. Focuses on competitor ad analysis across multiple platforms like Facebook, Instagram, Google, and YouTube. However, users mention a limited free plan and a cluttered interface. BigSpy alternatives and competitors should consider these factors.Read more
DIGIMARQBetter fit for small businesses. Leverages AI and AR for engaging ad campaigns. Has significant growth momentum.Read more
KartapultBetter fit for small to mid-sized businesses. Focuses on AI-powered automation and campaign management across Google and Facebook ads. Higher rated by users.Read more
wetracked.ioSpecifically designed for Shopify, wetracked.io offers a compelling alternative. It focuses on accurate ad tracking, even with ad blockers, and boasts positive user reviews for its ease of use and customer support.Read more
Amazon Measurement FAQ
What is Amazon Measurement and what does Amazon Measurement do?
Amazon Measurement is a suite of tools for advertisers and agencies to measure the effectiveness of their online advertising campaigns across Amazon and other websites. It provides data-driven insights into how ads influence shopping behavior, enabling optimization and improved campaign performance.
How does Amazon Measurement integrate with other tools?
Amazon Measurement integrates with Amazon Ads, providing a seamless workflow for campaign management and analysis. It tracks key metrics like impressions, clicks, and conversions, giving advertisers valuable insights into campaign performance.
What the main competitors of Amazon Measurement?
Alternatives to Amazon Measurement include advertising platforms like Amazon Sponsored Ads and Kartapult, competitor analysis tools like BigSpy, and ad tracking software like wetracked.io. DIGIMARQ offers Web3 technology for enhanced ad campaigns.
Is Amazon Measurement legit?
Yes, Amazon Measurement is a legitimate suite of tools offered by Amazon. It's designed to help advertisers and agencies track and optimize their campaign performance across Amazon and other websites, focusing on how ads influence shopping behavior. It is safe to use for legitimate advertising measurement purposes.
How much does Amazon Measurement cost?
I couldn't find pricing details for Amazon Measurement. For the most current pricing information, it's recommended to check their official website or contact their sales team.
Is Amazon Measurement customer service good?
Based on the available reviews, Amazon Measurement's customer service is viewed positively. Users have not expressed any dislikes so far, describing the service as "good" and the advertising process as "straightforward".
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.