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BigSpy description
BigSpy is an affordable software tool that lets you see ads your competitors are running on Facebook, Instagram, Google, Youtube, and other platforms. You can search their database of ads by keywords, country, and other filters. This helps you understand what your competitors are doing and get ideas for your own marketing campaigns. BigSpy is useful for marketers who manage advertising campaigns and need to research competitor strategies or find new creative inspiration.
Who is BigSpy best for
BigSpy is an affordable ad intelligence tool that helps marketers, especially those in e-commerce, uncover competitors' ad strategies on platforms like Facebook, Instagram, Google, and YouTube. Users praise its comprehensive ad database and powerful filtering. However, some find the interface overwhelming and dislike the limited free searches. Consider BigSpy if you need to research competitor ads and boost your own campaigns, but be prepared for a potentially cluttered experience.
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Best for small to medium-sized businesses (SMBs) in various industries.
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Ideal for e-commerce, retail, and consumer goods businesses, but also suitable for many other sectors.
BigSpy features
| Supported BigSpy allows users to see competitor ads across various platforms such as Facebook, Instagram, Google, Youtube, and others. |
| Supported Users can search for ads based on keywords and apply filters like country to refine their search results. |
| Supported BigSpy provides functionality to track and monitor the performance of high-performing advertisements. |
| Supported The tool lets users analyze competitor ad creatives, including images, videos, and ad copy. |
| Supported BigSpy offers a vast collection of ad creatives as a resource for inspiration. |
| Supported Users can research competitor ad strategies, target audience information, and other relevant data. |
| Supported BigSpy supports niche market identification and exploration using social validation and market data. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
BigSpy reviews
We've summarised 2668 BigSpy reviews (BigSpy TrustPilot reviews, BigSpy Capterra reviews and BigSpy G2 reviews) and summarised the main points below.
- Extensive ad database
- Powerful filtering options
- Tracks ads across multiple platforms (Facebook, Instagram, Google, Youtube, etc.)
- Easy to use
- Limited free searches
- Interface can be overwhelming
- High price, especially for Brazil
- Cluttered home page
- Ads popping up while browsing
- Limited free trial
- Forced review to continue using the product
- Limited free plan functionality
BigSpy pricing
The commentary is based on 607 reviews from BigSpy Capterra reviews, BigSpy G2 reviews and BigSpy TrustPilot reviews.
BigSpy offers a valuable ad spy tool with a free version and paid plans. Users generally find the pricing reasonable, particularly highlighting the value provided. However, some reviewers mention the cost can be prohibitive for smaller businesses or those in developing countries, suggesting a need for more affordable options.
Users sentiment
See the BigSpy pricing page.
BigSpy alternatives
Amazon Sponsored AdsBetter for e-commerce businesses selling on Amazon. Not a BigSpy competitor for competitor ad research.Read more
DIGIMARQBetter for smaller companies. Focuses on engaging ad campaigns using Web3 technologies like AI and AR. Has more momentum. A BigSpy competitor and alternative.Read more
KartapultBetter for managing and automating paid advertising campaigns. Focuses on direct-to-consumer brands and AI-powered optimization. More suitable for small and medium businesses.Read more
wetracked.ioBetter for Shopify users. Focuses on ad tracking and attribution, especially valuable for businesses dealing with ad blockers. Pricing scales with order volume and has a positive sentiment. Shows significant momentum.Read more
SimilarwebBetter for larger companies. Focuses on website analytics and market research rather than ad intelligence. Has greater momentum.Read more
BigSpy FAQ
What is BigSpy and what does BigSpy do?
BigSpy is an ad intelligence tool that reveals competitors' ad strategies on Facebook, Instagram, Google, YouTube, and more. It allows marketers to search ads by keyword, country, and other filters, providing insights for competitive analysis and campaign inspiration. BigSpy is beneficial for marketers seeking to understand competitor activities and improve their own campaigns.
How does BigSpy integrate with other tools?
BigSpy integrates with Facebook Ads, enabling analysis of competitor campaigns. It also offers cross-platform ad analysis, covering Facebook, Instagram, YouTube, TikTok, and more. This broad integration helps marketers gain comprehensive insights into competitor advertising strategies.
What the main competitors of BigSpy?
BigSpy's main competitors include SherlockAds, Adbeat, PowerAdSpy, and SpyFu. These platforms offer similar ad intelligence and competitive analysis features, allowing businesses to monitor competitor ad strategies and optimize their own campaigns.
Is BigSpy legit?
BigSpy is a legitimate ad intelligence tool. User reviews highlight its extensive ad database and powerful filtering options across multiple platforms. However, some users mention a limited free version and a cluttered interface. Consider these factors when assessing if BigSpy is safe and suitable for your needs.
How much does BigSpy cost?
BigSpy pricing information is not publicly available. Contact BigSpy directly to determine if BigSpy product pricing and plans meet your business needs and budget.
Is BigSpy customer service good?
BigSpy's customer service receives mixed reviews. While some users praise the quick and helpful support, others report slow response times and unhelpful agents. Several negative reviews mention difficulty obtaining refunds.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.