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ActiveTrail description
ActiveTrail is a global marketing automation platform geared towards making email marketing easier for businesses of all sizes. It offers a user-friendly platform for creating and sending emails, SMS, and WhatsApp messages, as well as building landing pages and surveys. ActiveTrail emphasizes its intuitive design and automation features, enabling marketers to create customer journeys with personalized experiences. The platform also provides analytics to track campaign performance and offers integrations with various e-commerce and CRM tools. Customer support is a key highlight, providing human assistance via phone, email, and live chat.
Who is ActiveTrail best for
ActiveTrail is a user-friendly marketing automation platform ideal for small to medium-sized businesses. Users praise its intuitive drag-and-drop email editor, multi-channel marketing capabilities, and excellent customer support. However, some find the landing page builder limited and desire more in-depth analytics. It's best for businesses focused on email, SMS, and WhatsApp marketing automation.
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Best for small and medium businesses (1-100 employees) looking to enhance their marketing efforts.
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Particularly well-suited for e-commerce, marketing, and advertising industries.
ActiveTrail features
| Supported ActiveTrail offers a robust SMS marketing feature for creating and sending campaigns. |
| Supported ActiveTrail offers marketing automation and personalized campaigns to convert leads and build customer loyalty. |
| Supported ActiveTrail offers a built-in landing page builder with customizable templates and forms. |
| Supported ActiveTrail offers automated email sequences, autoresponders, and predictive delivery based on subscriber behavior. |
| Supported ActiveTrail offers integrated email marketing with targeted campaigns, personalized messages, and automated sequences. |
| Supported ActiveTrail offers automated email marketing, including triggered emails, personalized messaging, and campaign management. |
ActiveTrail reviews
We've summarised 45 ActiveTrail reviews (ActiveTrail Software Advice reviews, ActiveTrail GetApp reviews, ActiveTrail Capterra reviews and ActiveTrail G2 reviews) and summarised the main points below.
- User-friendly drag-and-drop email editor and automation tools.
- Effective multi-channel marketing capabilities, including email, SMS, and WhatsApp.
- Wide variety of email templates and themes available.
- Strong CRM integrations streamline marketing workflows.
- Excellent and responsive customer support via various channels.
- Limited landing page builder functionality, often requiring the use of external tools.
- Basic data analysis capabilities, lacking detailed metrics like click-through rates within emails.
- Occasional server-side issues reported.
- Implementation can be challenging for users unfamiliar with marketing automation.
- Limited media storage options, making image management in email campaigns cumbersome.
ActiveTrail pricing
The commentary is based on 7 reviews from ActiveTrail Capterra reviews and ActiveTrail G2 reviews.
ActiveTrail's pricing is generally considered worthwhile due to its robust features and effectiveness, despite some users finding it a bit expensive. Others have praised its value, especially highlighting the comprehensive automation tools as worth the investment.
See the ActiveTrail pricing page.
ActiveTrail alternatives
HubSpot Marketing HubBetter for larger businesses and those focused on inbound marketing. Has broader industry applicability and more features for social media management, SEO, and analytics. It is growing faster than ActiveTrail. Seamless CRM integration is a plus, but the free version is limited.Read more
SimplyCast 360Better fit for mid-size to large organizations. Has more momentum based on website traffic and employee growth. Offers over 20 tools in one platform.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easy email design tools and integrations with business systems.Read more
KlaviyoBetter for ecommerce, retail, and consumer goods. Has more momentum in terms of website traffic and employee growth. A strong alternative to ActiveTrail.Read more
OverloopBetter for outbound sales processes and automation. Leverages AI for lead identification, personalized emails, and meeting scheduling. Integrates with popular CRM systems.Read more
ActiveTrail FAQ
What is ActiveTrail and what does ActiveTrail do?
ActiveTrail is a marketing automation platform simplifying email, SMS, and WhatsApp marketing for businesses. It offers a user-friendly interface for creating personalized campaigns, landing pages, and surveys. ActiveTrail's automation features and integrations help streamline workflows and improve marketing outcomes.
How does ActiveTrail integrate with other tools?
ActiveTrail integrates with various CRM and e-commerce platforms to streamline marketing workflows. It also supports integrations for SMS and WhatsApp messaging, expanding multi-channel marketing capabilities. However, users note that limited landing page functionality may necessitate using external tools.
What the main competitors of ActiveTrail?
ActiveTrail's main competitors include HubSpot Marketing Hub, SimplyCast 360, Brevo, Bumbl, Klaviyo, and Overloop. These alternatives offer similar email marketing, automation, and multi-channel marketing features, catering to various business sizes and marketing needs.
Is ActiveTrail legit?
Yes, ActiveTrail is a legitimate marketing automation platform. It's known for its user-friendly interface and multi-channel marketing capabilities, including email, SMS, and WhatsApp. Users appreciate the variety of email templates and excellent customer support. While the landing page builder has limitations, ActiveTrail remains a safe and viable option for businesses seeking streamlined marketing solutions.
How much does ActiveTrail cost?
ActiveTrail doesn't publicly disclose its pricing. To determine if ActiveTrail is worth the investment for your specific needs, contacting their sales team for a customized quote is recommended.
Is ActiveTrail customer service good?
ActiveTrail's customer service receives overwhelmingly positive feedback. Users praise the readily available and highly responsive support team, highlighting their helpfulness and efficiency in resolving issues. While some users found the platform initially complex, the excellent customer support made the learning curve manageable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.