Whatagraph vs Agency360.io

by Gralio Apr 20, 2025

Whatagraph and Agency360.io cater to different needs within the marketing ecosystem. Whatagraph excels in reporting and visualization, offering a wide range of integrations and user-friendly tools to create compelling reports. Agency360.io focuses on providing a comprehensive suite of agency-specific functionalities, including SEO, lead generation, and white-labeling options, but its reporting features are less developed.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 370 reviews and 60 websites, saving 2 hours, 33 minutes of reading.

Logo of Whatagraph
Logo of Agency360.io

About

Whatagraph is a marketing data platform designed to simplify how you report on your marketing efforts. It gathers data from all your marketing channels, creating visually appealing reports and dashboards. Whatagraph offers ready-made templates and customizable options to create reports tailored to your needs. You can automate these reports to be sent to clients or stakeholders, keeping everyone informed on the progress of your campaigns. The platform is designed to be user-friendly, requiring no technical expertise to generate insightful data visualizations.
Agency360.io is a marketing dashboard and reporting software designed for marketing agencies. It allows agencies to track data across various marketing channels, create customized dashboards, and generate automated reports. The platform offers white-labeling capabilities, enabling agencies to brand the software as their own. Key features include SEO tools, B2B lead generation, and integration with popular marketing platforms.

Summary

Main difference
Whatagraph is a reporting-focused platform ideal for visualizing marketing data from various sources, offering extensive pre-built integrations and report templates. Agency360.io focuses on providing a suite of agency-specific tools, including lead generation, SEO features, and white-labeling options, making it better suited for agencies looking to enhance their service offerings.

Relative strengths of Whatagraph (compared to Agency360.io)

  • Superior reporting and data visualization capabilities with interactive dashboards and customizable reports.

  • Broader range of pre-built integrations with various marketing platforms, automating data collection and reporting.

  • User-friendly interface and ease of use, making it accessible to users with limited technical expertise.

Relative weaknesses of Whatagraph (compared to Agency360.io)

  • Limited SEO and lead generation tools compared to Agency360.io.

  • Less focus on agency-specific features like white-labeling.

  • Higher pricing, especially for smaller businesses or freelancers.

What companies are using Whatagraph and Agency360.io?

N26 is a customer
N26
Maatwerk Online is a customer
Maatwerk Online
StudioHawk is a customer
StudioHawk
HD Hyundai is a customer
HD Hyundai
Ogilvy is a customer
Ogilvy
ACcenture is a customer
ACcenture
No data

Who should use Whatagraph VS. Agency360.io

Whatagraph is a user-friendly marketing reporting platform ideal for agencies creating client reports. Users praise the automated reporting and visually appealing dashboards. However, some have noted occasional bugs and limited customization options. Consider Whatagraph if you need an easy-to-use platform for consolidated marketing reports, but be mindful of potential integration issues and pricing if you're a smaller business.

Agency360.io is a marketing dashboard and reporting software designed for small to medium-sized marketing agencies. It offers white-labeling, custom dashboards, and automated reporting. Key features include SEO tools, lead generation, and integrations with popular marketing platforms. Pricing is tiered based on client number, starting at $6.99/client.

  • Ideal for small to medium-sized businesses (1-1000 employees), offering an excellent fit.

  • Best suited for marketing and advertising agencies needing streamlined client reporting.

  • Best for small to medium-sized marketing agencies (1-1000 employees).

  • Ideal for marketing and advertising agencies seeking streamlined reporting and client management.

Whatagraph and Agency360.io features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Customizable Dashboards
    Supported

    Yes, Whatagraph supports creating and customizing dashboards to visualize key metrics.

    Supported

    Agency360 allows creating custom dashboards to visualize key metrics and track performance.

  • Lead Generation
    Partially supported

    Whatagraph supports lead generation by tracking and analyzing data through integrations like HubSpot.

    Supported

    Agency360 provides tools and strategies for attracting and converting potential customers.

  • Cross-channel reporting
    Supported

    Whatagraph supports cross-channel reporting by connecting various marketing channels and automating data collection.

    Supported

    Agency360.io supports cross-channel reporting.

  • Report templates
    Supported

    Pre-built report templates are available and customizable, including saving custom templates.

    Supported

    Agency360.io offers customizable report templates that can be saved and reused.

  • Custom reports
    Supported

    Users can create custom reports with brand colors, logos, custom layouts, and calculations.

    Supported

    Agency360 allows creating custom reports tailored to specific client needs.

  • Data visualization
    Supported

    Whatagraph excels at creating visually appealing and easy-to-understand data visualizations.

    Supported

    Agency360.io offers customizable dashboards to visualize key metrics in an easy-to-understand way.

Qualities

  • Ease of Use
    +1
    Strongly positive sentiment
    No data
  • Reliability and Performance
    +0
    Neutral sentiment
    No data

Whatagraph and Agency360.io Pricing

No data

User sentiment

Strongly negative
-1

See full Pricing page

Agency360.io offers a tiered subscription pricing model based on the number of clients with a minimum requirement for each plan. Each plan includes a set amount of B2B leads, SEO keywords, and domains for technical site audit and backlinks analysis. All plans offer unlimited dashboards, free support, and various features such as advertising, intuitive reports, web analytics, white label options, SMART tracking, and PPC markup.
Plans

See full Pricing page

Whatagraph and Agency360.io review insights

355 reviews analysed from and

Users love

  • Automated reporting features save time and effort.
  • User-friendly interface and easy-to-use report builder.
  • Visually appealing reports and dashboards.
  • Data integration from multiple marketing platforms.
  • Excellent and responsive customer support.

No data

Users dislike

  • Some data sources, like Facebook and Google Sheets, frequently disconnect and require re-authentication.
  • Limited customization for report design and visuals.
  • Limited data sources available for integration.
  • High pricing, especially for smaller businesses or freelancers with limited needs.
  • Occasional bugs and glitches in the platform, impacting reporting accuracy.

No data

Whatagraph and Agency360.io Ratings

  • G2
    4.5/5
    (269)
  • Capterra
    4.4/5
    (83)
  • Glassdoor
    4.1/5
    (49)
  • G2
    5.0/5
    (3)

Company health

Employee growth

6% decrease in the last year
No data

Web traffic

9% decrease in the last quarter
No data

Financing

April 2021 - $10M
No data

How important is white-labeling functionality for your agency's reporting?

White-labeling is essential for our agency's reporting as it allows us to present reports and dashboards to clients with our own branding, reinforcing our agency's identity and value. This feature is directly available in Agency360, making it a strong consideration. While Whatagraph doesn't explicitly mention white-labeling, it does offer custom branding with logos and colors, which could serve as a partial solution. Ultimately, the degree of customization and seamlessness of the white-labeling/branding features will factor heavily in our decision.

Which product offers better integration with your existing marketing channels?

Whatagraph offers better integration with existing marketing channels. It explicitly states cross-channel reporting as a core feature and mentions the ability to connect various marketing channels for automated data collection. While Agency360.io mentions campaign tracking and reporting, it lacks the specific emphasis on cross-channel integration that Whatagraph provides. Furthermore, user reviews of Whatagraph highlight data integration from multiple marketing platforms, while Agency360.io has limited user reviews and doesn't detail its integrations.

What are the advantages of Whatagraph?

Whatagraph's advantages include its focus on visually appealing and easy-to-understand data visualizations, its user-friendly interface, and its automated reporting features. Users specifically praise its ability to integrate data from multiple marketing platforms and create custom reports. Whatagraph appears to be better suited for a broader range of business sizes, from small businesses to large enterprises, compared to Agency360.io, which seems more focused on small to medium-sized agencies.

What are the disadvantages of Whatagraph?

Whatagraph users have reported frequent disconnections with data sources like Facebook and Google Sheets, requiring re-authentication. Some users find the platform's customization options for report design and visuals to be limited. There are also complaints about a limited number of available data source integrations and high pricing, particularly for smaller businesses. Finally, some users have experienced occasional bugs and glitches that affect reporting accuracy.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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