ComplyAdvantage vs Sumsub

by Gralio Feb 05, 2025

ComplyAdvantage and Sumsub both address compliance needs but cater to different priorities. ComplyAdvantage excels in financial crime risk management with in-depth screening and monitoring, while Sumsub prioritizes fast and efficient identity verification and KYC/AML compliance. Choose ComplyAdvantage for comprehensive risk management and Sumsub for streamlined identity verification.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 143 reviews and 60 websites, saving 1 hour, 17 minutes of reading.

ComplyAdvantage

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Sumsub

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About

ComplyAdvantage is a software solution that helps businesses manage financial crime risks. It offers a range of tools for tasks like screening customers and transactions for fraud and money laundering. Using AI, it provides risk data and insights to support compliance. This helps businesses streamline compliance processes, reduce false positives, and make more informed decisions about financial crime risk. ComplyAdvantage is suitable for businesses of all sizes in various industries, from banking to crypto.

Sumsub is a platform that helps businesses verify the identities of their customers online. It offers a suite of customizable tools that can be used to verify individuals and businesses, as well as monitor transactions for fraud. Sumsub aims to help companies onboard legitimate users faster, comply with regulations, and prevent fraud. Its features include document verification, facial recognition, and watchlist screening. Sumsub is suited for mid-sized and larger companies in industries like fintech, gaming, and cryptocurrency where security and compliance are critical.

Summary

Main difference

ComplyAdvantage is a robust solution specializing in financial crime risk management, offering comprehensive tools for transaction monitoring, customer screening, and sanctions checks. Sumsub focuses on identity verification and KYC/AML compliance, providing fast onboarding and fraud prevention tools.

Relative strengths of ComplyAdvantage (compared to Sumsub)

Stronger focus on financial crime compliance, offering specialized tools for sanctions screening, PEP checks, and adverse media screening.
Provides more comprehensive risk data and insights, leveraging AI for enhanced due diligence and risk assessment.
Caters to a wider range of business sizes, from small businesses to large enterprises.

Relative weaknesses of ComplyAdvantage (compared to Sumsub)

Less emphasis on user-friendliness and ease of implementation.
Limited information on pricing transparency and customer support quality.
May lack the streamlined onboarding experience offered by Sumsub.

Who should use ComplyAdvantage VS. Sumsub

ComplyAdvantage helps businesses manage financial crime risks with AI-powered tools for tasks like customer screening and transaction monitoring. It streamlines compliance, reduces false positives, and supports informed decisions.

Sumsub offers fast and flexible identity verification for businesses. Users praise its intuitive interface and speedy verifications, averaging 35 seconds. However, some have reported high false positives with address documents and room for improvement in reporting features. Sumsub offers various KYC/AML procedures, including document verification, facial recognition, and watchlist screening.

Best fit for small to medium-sized businesses.
Ideal for finance, banking, insurance, and cryptocurrency businesses.

Ideal for mid-sized and larger businesses needing robust identity verification.
Suited for fintech, gaming, and cryptocurrency companies.

ComplyAdvantage and Sumsub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

KYC/AML procedures

Supported

ComplyAdvantage offers KYC and AML procedures for identity verification and fraud prevention.

Supported

Sumsub offers KYC and AML procedures, including verification, monitoring, and reporting.
Company Screening

Supported

ComplyAdvantage supports company screening as part of its AML and KYC solutions.

Supported

Sumsub supports company screening against sanctions, watchlists, PEPs, and adverse media.
Customer Screening and Monitoring

Supported

ComplyAdvantage offers AI-powered customer screening and monitoring via the ComplyAdvantage Mesh platform.

Partially supported

Sumsub offers KYC/AML solutions with advanced verification and monitoring but lacks specific details on AI algorithms and ComplyAdvantage Mesh integration.
Decision testing and simulation

Not supported

ComplyAdvantage does not offer decision testing and simulation.

Partially supported

Sumsub offers customizable rules with dry-run testing, indirectly supporting decision simulations.
Fast verification times

Supported

ComplyAdvantage leverages a proprietary risk database, advanced search algorithms, and real-time identification updates to facilitate fast and accurate verification of user data, ultimately shortening onboarding cycle time.

Supported

Sumsub boasts fast verification times, averaging 35 seconds in high-risk markets.
KYC checks

Supported

ComplyAdvantage offers KYC checks, including identity verification and document authentication.

Supported

Sumsub provides KYC checks, including identity verification and document authentication.

Qualities

Value and Pricing Transparency

No data

+0

Neutral sentiment
Customer Service

No data

+0.21

Neutral sentiment
Ease of Use

No data

+0.63

Rather positive sentiment
Reliability and Performance

No data

-0.02

Neutral sentiment
Ease of Implementation

No data

+0.13

Neutral sentiment
Scalability

No data

No data

ComplyAdvantage and Sumsub Pricing

No data

We couldn't find a pricing page for ComplyAdvantage.

Sumsub offers a usage-based pricing model with a monthly minimum commitment fee for the Basic and Compliance plans. The Enterprise plan has custom pricing. A free trial with 50 free checks is available.

Plans

See full Pricing page

ComplyAdvantage and Sumsub review insights

103 reviews analysed from

Users love

No data

Intuitive and user-friendly interface (UI/UX).
Fast document verification speed.
Flexible error message customization.
Strong technical support and documentation.
Easy integration with platforms like Bybit and HoppyGo.

Users dislike

No data

High false-positive rates, around 10% for address documents, potentially due to misconfiguration.
Reporting features need improvement.
Occasional inaccuracies in document acceptance.
Some information is missing from CSV exports.
API documentation requires improvement, particularly for document reactivation.

ComplyAdvantage and Sumsub Ratings

G2

4.4/5

(18)
Glassdoor

3.9/5

(226)

G2

4.6/5

(98)
TrustPilot

2.6/5

(40)
Glassdoor

4.3/5

(12)

Company health

Employee growth

2% increase in the last year

52% increase in the last year

Web traffic

8% increase in the last quarter

18% increase in the last quarter

Financing

February 2021 - $108M

September 2022 - $38M

How do ComplyAdvantage and Sumsub compare in AML compliance effectiveness?

Both ComplyAdvantage and Sumsub offer robust AML compliance solutions. ComplyAdvantage focuses on a broader range of financial crime risks with features like transaction monitoring and company screening, making it potentially more suitable for larger institutions and complex compliance needs. Sumsub emphasizes fast and efficient KYC/AML checks, particularly identity verification, which may be more appealing to businesses focused on streamlining onboarding and transaction monitoring. While both offer AML compliance features, ComplyAdvantage seems geared towards a more comprehensive approach to financial crime risk management whereas Sumsub prioritizes identity verification and onboarding efficiency.

Which product offers better integration with existing KYC/AML workflows?

Both ComplyAdvantage and Sumsub offer KYC/AML workflow integrations. However, the specific details on the depth and breadth of these integrations are lacking in the provided information. Therefore, it's difficult to definitively say which offers *better* integration. Further investigation into each product's API documentation and supported integrations is recommended to make an informed decision.

What are the advantages of ComplyAdvantage?

ComplyAdvantage focuses on financial crime risk management, offering tools for tasks like customer and transaction screening, fraud detection, and money laundering prevention. It uses AI to provide risk data and insights, aiming to streamline compliance processes and reduce false positives. This makes it particularly suitable for businesses in finance, banking, insurance, and cryptocurrency.

What are the disadvantages of ComplyAdvantage?

ComplyAdvantage has worse ratings on Glassdoor compared to Sumsub and its suitability for enterprise companies is rated as "bad". No user reviews were available to extract specific dislikes. Additionally, no data was provided regarding website traffic growth, pricing transparency, customer service, ease of use and implementation, reliability, performance, or scalability, making it difficult to fully assess those aspects.

Alternatives to ComplyAdvantage and Sumsub

Flagright

Flagright is an anti-money laundering software that helps businesses follow financial regulations. It uses AI to monitor transactions, assess customer risk, and screen for potential criminal activity, all in real-time. Its user-friendly platform helps businesses detect fraud faster and with greater accuracy, reducing manual work and improving compliance. Flagright is designed for various financial businesses like banks, fintechs, and online merchants.

JumpCloud

JumpCloud is a comprehensive platform designed to simplify IT for mid-sized companies. It allows you to manage users, devices, and access to company systems and applications all in one place. This includes features like single sign-on, password management, and remote device management. JumpCloud focuses on providing a secure and streamlined IT experience, helping your employees work efficiently from anywhere while keeping your company data safe.

Youverify

Youverify is a cloud-based software that helps businesses comply with financial regulations and prevent fraud. It offers tools for verifying identities, screening for money laundering, and monitoring transactions. Primarily serving finance, banking, and startups, Youverify helps automate compliance decisions and reduce risks associated with onboarding customers, employees, and partners.

Salesforce Platform

Salesforce Platform is a cloud-based platform that lets you build and customize business applications. It offers tools for coding, automation, data management, and app integration, regardless of your coding experience. Salesforce Platform helps businesses connect different data sources to get a complete view of their customers and build custom solutions to serve them better. It's part of the larger Salesforce ecosystem, known for its focus on customer relationship management.

Alloy

Alloy is a software solution designed for banks and financial technology companies of all sizes. It helps these companies manage risk, particularly around identity verification, fraud prevention, and regulatory compliance. Alloy simplifies these complex tasks by connecting to various data sources, automating decision-making processes like new account approvals, and providing ongoing monitoring for potential issues. This allows companies to grow their customer base efficiently while minimizing risks.

Data Zoo

Data Zoo is a global identity verification platform that helps businesses onboard customers quickly and securely. Its services help automate and streamline the process of verifying customer identities, complying with anti-money laundering regulations, and preventing fraud. Data Zoo offers a range of customizable tools, including document verification, data verification, and fraud detection. The company prioritizes privacy and security, adhering to industry standards and regulations. Data Zoo is suitable for businesses of all sizes looking to improve customer onboarding and enhance security measures.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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