Leadpages vs Constant Contact

by Gralio Feb 20, 2025

Leadpages and Constant Contact cater to different marketing needs. Leadpages is best for businesses prioritizing lead capture and landing page optimization, while Constant Contact suits those focused on email marketing and broader digital marketing campaigns. Both platforms offer user-friendly interfaces and cater to small and medium-sized businesses.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5403 reviews and 60 websites, saving 1 day, 6 hours, 31 minutes of reading.

Leadpages

Website LinkedIn Twitter

Constant Contact

Website LinkedIn Twitter

About

Leadpages is a website and landing page builder that helps small businesses acquire leads and increase sales. It offers templates, tools for creating pop-ups and checkouts, A/B testing, and analytics. It aims to simplify online marketing for both beginners and experienced users. Its focus is on ease of use, offering a drag-and-drop interface and requiring no coding knowledge. Leadpages promises higher conversion rates based on its templates and built-in optimization features.

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Summary

Main difference

Leadpages is a landing page builder focused on lead generation and conversion rate optimization, while Constant Contact is primarily an email marketing platform with additional tools for social media management and other marketing tasks. Leadpages excels in building high-converting landing pages and pop-ups, whereas Constant Contact prioritizes email marketing and broader digital marketing campaigns.

Relative strengths of Leadpages (compared to Constant Contact)

Superior landing page builder with a user-friendly drag-and-drop interface and various templates.
Focus on conversion rate optimization through A/B testing and built-in analytics.
Strong lead generation tools like pop-ups and forms integrated with landing pages.

Relative weaknesses of Leadpages (compared to Constant Contact)

Limited email marketing features compared to Constant Contact.
Pricing can be higher, especially for larger contact lists.
Fewer integrations with other marketing tools compared to Constant Contact.

Who should use Leadpages VS. Constant Contact

Leadpages is a landing page builder for small businesses and entrepreneurs looking to simplify online marketing. A drag-and-drop interface requires no coding, and various templates are available. Users love the ease of use and available templates, while some dislike the limited customization and pricing of the Pro Plan.

Constant Contact is an email marketing platform perfect for small to midsize businesses. Users love its ease of use, helpful templates, and excellent customer support. However, some find the pricing and limited design customization options to be drawbacks. If you need an easy-to-use platform with great support, Constant Contact could be a good fit. But, be aware of potential extra costs.

Best for small businesses and online entrepreneurs.
Ideal for businesses in marketing, education, and professional services.

Best for small to mid-sized businesses needing streamlined email marketing.
Ideal for various sectors, including retail, e-commerce, and non-profits.

Leadpages and Constant Contact features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Landing page builder

Supported

Leadpages offers a drag-and-drop builder for creating and customizing landing pages.

Supported

Constant Contact provides a drag-and-drop landing page builder.
Lead Generation

Supported

Leadpages offers tools and strategies for attracting and converting leads.

Supported

Constant Contact offers tools and strategies for lead generation, including landing pages, forms, and email automation.
A/B Testing & Analytics

Supported

Leadpages supports A/B testing and built-in analytics to optimize campaigns.

Supported

Constant Contact supports A/B testing for subject lines to optimize email open rates.
Contact segmentation

Partially supported

Leadpages might support contact segmentation via integration with other services.

Supported

Constant Contact allows segmenting contacts based on demographics, behaviour and contact details.
Email marketing

Partially supported

Leadpages integrates with email marketing platforms to manage leads, but does not design or send campaigns itself.

Supported

Constant Contact allows users to design and send email campaigns.
Template builder

Not supported

Leadpages does not offer a drag-and-drop email template builder.

Supported

Constant Contact provides a drag-and-drop email template builder.

Qualities

Value and Pricing Transparency

-0.45

Rather negative sentiment

-0.45

Rather negative sentiment
Customer Service

+0.63

Rather positive sentiment

+0.5

Rather positive sentiment
Ease of Use

+1

Strongly positive sentiment

+0.89

Strongly positive sentiment
Reliability and Performance

+0.25

Neutral sentiment

+0.41

Rather positive sentiment
Ease of Implementation

+0.82

Strongly positive sentiment

+0.51

Rather positive sentiment
Scalability

No data

-0.24

Neutral sentiment

Leadpages and Constant Contact Pricing

Leadpages offers a 14-day free trial for all plans. They have a tiered subscription pricing model. Additional team members can be added to any plan for $15/month per user.

Plans

User sentiment

Rather negative

-0.45

See full Pricing page

Constant Contact offers three pricing tiers: Lite, Standard, and Premium. The pricing is based on the number of contacts and email sends. Discounts are available for annual prepay and nonprofits.

Plans

User sentiment

Rather negative

-0.45

See full Pricing page

Leadpages and Constant Contact review insights

5363 reviews analysed from and

Users love

The drag-and-drop editor is user-friendly.
Easy to create landing pages and pop-ups.
Lots of templates to choose from.
Good customer support.
Integrates well with popular marketing tools like Mailchimp.

Easy to use and navigate.
Great email templates.
Excellent customer support.
Robust reporting features.

Users dislike

The price of the Pro Plan is double the standard plan.
There are no specific deal breakers but I'd like to see more native integrations with newer email service providers.
Limited customization options for some features.
Some of the templates look a bit dated.
Integrations can be buggy and unreliable.

The price is pretty high compared to other options.
Add-ons are expensive.
Limited design customization options.
Emails frequently end up in spam folders.

Leadpages and Constant Contact Ratings

G2

4.3/5

(226)
Capterra

4.6/5

(275)
TrustPilot

4.4/5

(40)
Glassdoor

3.8/5

(92)

G2

4.0/5

(2530)
Capterra

4.3/5

(2357)

Company health

Employee growth

12% decrease in the last year

1% decrease in the last year

Web traffic

11% decrease in the last quarter

9% decrease in the last quarter

Financing

March 2015 - $38M

No data

How do Leadpages' landing page templates compare to Constant Contact's email templates?

Leadpages focuses on providing landing page templates designed for lead capture and conversion, while Constant Contact offers email templates for various marketing campaigns. Leadpages' templates emphasize visual appeal and conversion optimization, whereas Constant Contact's email templates prioritize clear communication and branding consistency. Therefore, they serve distinct purposes within the broader marketing landscape.

Which product offers better integration with third-party email marketing services?

Leadpages users specifically praise its integration with popular email marketing tools like Mailchimp. While Constant Contact integrates with various email marketing tools, there's no specific user feedback highlighting exceptional integrations. Therefore, Leadpages appears to offer better integration with third-party email marketing services based on available user reviews.

What are the advantages of Leadpages?

Leadpages' main advantage is its focus on building and optimizing landing pages for lead generation. It offers a user-friendly drag-and-drop interface, numerous templates, and built-in A/B testing capabilities, making it easier for users to create high-converting landing pages without coding knowledge. While users mention some limitations with customization and integrations, the platform's ease of use and dedicated focus on landing page optimization makes it a strong choice for businesses prioritizing lead acquisition.

What are the disadvantages of Leadpages?

Leadpages' higher-tier pricing can be prohibitive for smaller businesses, and some users find the customization options limiting compared to other landing page builders. Integrations, while numerous, have been reported as occasionally buggy or unreliable. Some templates are considered dated, and the platform primarily focuses on landing pages and lead generation, potentially lacking the broader marketing tools offered by competitors.

Is Leadpages cheaper than Constant Contact?

Leadpages's cheapest plan is $37/month, while Constant Contact's cheapest plan is $12/month. Therefore, Constant Contact is cheaper than Leadpages.

Alternatives to Leadpages and Constant Contact

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Zoho LandingPage

Zoho LandingPage is a landing page builder that helps businesses create pages designed for higher conversion rates. It offers templates, a drag-and-drop builder, and features like pop-up forms and A/B testing to optimize page performance. Integrations with other marketing and sales tools are available. Zoho LandingPage provides analytics to understand visitor behavior and track results, aiming to help businesses of all sizes improve their marketing campaigns.

emfluence Marketing Platform

emfluence Marketing Platform is a digital marketing tool designed for mid-sized businesses. It offers a user-friendly way to manage email marketing, social media, and marketing automation. Key features include email automation, drag-and-drop builders for emails and landing pages, social media management, surveys, and website tracking. The platform emphasizes ease of use and customer support, aiming to provide a comprehensive solution for businesses looking to streamline their digital marketing efforts.

Leadfox

Leadfox is a marketing automation platform designed for small and medium businesses. It provides tools for lead capture, email marketing, landing page creation, A/B testing, and more. Leadfox aims to make digital marketing accessible and affordable for businesses of all sizes through its user-friendly interface and comprehensive features.

Miro

Miro is an online visual workspace designed to help teams collaborate on projects from beginning to end. Think of it as a giant digital whiteboard where your team can brainstorm, plan, and create together, even if you're in different locations. Miro offers tools like virtual sticky notes, templates for different workflows, and integrations with other software you may already be using. This helps teams stay organized, communicate more effectively, and move projects forward efficiently.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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