Flick vs SocialPilot

by Gralio Feb 21, 2025

Flick and SocialPilot are social media management tools with different strengths. Flick excels in AI-driven content creation and hashtag research, particularly for Instagram. SocialPilot provides broader platform support, bulk scheduling, and team collaboration features, making it suitable for managing diverse social media presence across larger teams.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 971 reviews and 60 websites, saving 5 hours, 53 minutes of reading.

Flick

Website LinkedIn Twitter

SocialPilot

Website LinkedIn Twitter

About

Flick is a social media management tool that helps you plan, schedule, and track your social media content. It offers hashtag research, content scheduling across platforms like Instagram and Facebook, AI assistance for writing captions, and analytics to measure your performance. Flick is designed for business owners, marketers, and creators who want to save time and improve their social media results.

SocialPilot is a social media management tool designed to make scheduling and analyzing social media activities easier for businesses. You can manage content across major platforms like Facebook, Instagram, Twitter, and LinkedIn from a single dashboard. SocialPilot offers features like bulk scheduling, content curation, team collaboration, and analytics reporting to streamline your social media efforts. It is designed to be user-friendly and scalable, making it suitable for both individual marketers and larger teams. A free trial is available to test out its features.

Summary

Main difference

Flick offers AI-powered tools for content creation and hashtag research, while SocialPilot focuses on broader social media management features like bulk scheduling and team collaboration. Flick is better for individual creators and small businesses focused on Instagram marketing, whereas SocialPilot is more suitable for agencies and larger teams managing diverse social media presence.

Relative strengths of Flick (compared to SocialPilot)

AI-powered hashtag research and content generation tools help streamline content creation.
User-friendly interface and intuitive analytics make it easy to track performance.
Strong Instagram integration focuses on optimizing content for this platform.

Relative weaknesses of Flick (compared to SocialPilot)

Limited analytics data, especially historical data.
Glitches and bugs can disrupt posting and scheduling.
Lacks advanced features like team collaboration and bulk scheduling that SocialPilot offers.

Who should use Flick VS. SocialPilot

Flick is a user-friendly social media management tool ideal for small businesses and creators. Users love its intuitive interface, hashtag research, and AI-powered content creation assistance. However, some users have noted limitations with Stories scheduling and Instagram integration. Flick simplifies scheduling, auto-posting, and analytics reporting, primarily for Instagram and Facebook.

SocialPilot is a user-friendly social media management tool praised for its bulk scheduling and cost-effective pricing. While some users mention occasional glitches and limited analytics, many appreciate its intuitive interface and broad platform support. It's a great option for agencies and businesses seeking to streamline their social media activities.

Best for small businesses and individual creators looking to boost their social media presence.
Ideal for marketing and advertising professionals, especially those focused on Instagram.

Best for small to medium businesses and marketing agencies.
Ideal for marketing & advertising, media, and e-commerce businesses.

Flick and SocialPilot features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Client management

Not supported

Flick does not directly support client management.

Partially supported

SocialPilot supports managing client social media accounts, but details on storing broader client information are unclear.
Reporting and analytics

Not supported

Flick does not support generating reports on bookings or sales.

Not supported

SocialPilot focuses on social media metrics, not bookings or sales.
Multi-Account Management

Supported

Flick supports managing multiple social media accounts.

Supported

SocialPilot allows managing multiple social media accounts from one dashboard.
AI Social Post Writer

Supported

Flick generates social media posts using AI.

Supported

SocialPilot offers AI-powered post generation with its AI Assistant.
Instagram integration

Supported

Flick allows planning, scheduling and publishing content to Instagram.

Supported

SocialPilot supports scheduling and publishing content to Instagram business accounts directly, while personal accounts require mobile notifications.
Social media platform sorting

Partially supported

Flick offers analytics but cross-platform comparison is not confirmed.

Supported

SocialPilot supports analyzing content performance across platforms via its unified analytics dashboard.

Qualities

Value and Pricing Transparency

-0.25

Neutral sentiment

+0.71

Strongly positive sentiment
Customer Service

+0.45

Rather positive sentiment

+0.89

Strongly positive sentiment
Ease of Use

+0.84

Strongly positive sentiment

+0.89

Strongly positive sentiment
Reliability and Performance

+0.62

Rather positive sentiment

+0.36

Rather positive sentiment
Ease of Implementation

+0.6

Rather positive sentiment

+0.81

Strongly positive sentiment
Scalability

+0.33

Rather positive sentiment

+0.8

Strongly positive sentiment

Flick and SocialPilot Pricing

Flick is a social media management platform. It offers a 7-day free trial for all plans and a 20% discount on annual billing. The platform provides various features such as hashtag research, scheduling, analytics, and an AI content lab. Users can link multiple social profiles based on their plan and have access to features like hashtag search, scheduling for different platforms, and Instagram analytics.

Plans

User sentiment

Neutral

-0.25

See full Pricing page

No data

User sentiment

Strongly positive

+0.71

See full Pricing page

Flick and SocialPilot review insights

951 reviews analysed from

Users love

Easy batch content posting and hashtag research.
Simple and intuitive analytics, particularly for hashtags.
Seamless integration with Facebook and Instagram for scheduling and auto-posting.
AI assistance ("Iris") helps with content creation and repurposing.
Clear, user-friendly interface, easy to navigate and schedule posts.

User-friendly interface praised for ease of use and navigation.
Bulk scheduling and calendar view for efficient content planning.
Cost-effective pricing plans compared to competitors.
Wide range of supported social media platforms, including Google My Business.
Responsive and helpful customer support.

Users dislike

Inability to select specific times for Stories scheduling, limited to 15-minute intervals.
Requires Instagram to be linked through Facebook, causing setup issues for some.
AI-generated captions can sound inauthentic or canned.
Lacks product tagging feature for e-commerce/fashion industry.
Limited timezone support for different social profiles.

Occasional glitches or bugs can disrupt posting and scheduling.
Limited analytics, especially historical data beyond three months.
Image and video handling can be inconsistent and require manual adjustments.
Connecting to and maintaining social media account links can be problematic.
Mobile app functionality and user experience could be improved.

Flick and SocialPilot Ratings

Glassdoor

4.1/5

(100)

Company health

Employee growth

10% decrease in the last year

25% increase in the last year

Web traffic

26% decrease in the last quarter

3% decrease in the last quarter

Financing

No data

How reliable is SocialPilot's performance compared to Flick's?

Flick has a reliability and performance score of 0.62, while SocialPilot scores lower at 0.36. This suggests Flick is more reliable and performs better than SocialPilot. However, user reviews for SocialPilot mention occasional glitches and bugs disrupting posting, indicating potential reliability issues.

Which product better supports Instagram story scheduling flexibility?

Flick offers less flexibility for Instagram story scheduling, limiting users to 15-minute intervals. SocialPilot's story scheduling capabilities are not defined in the provided information, so it's unclear if it offers more granular control. Therefore, based on the provided information, we can only definitively say Flick has a limitation regarding story scheduling flexibility.

What are the advantages of Flick?

Flick offers AI assistance for content creation, including hashtag generation and caption writing, which can be a significant advantage for users looking to save time and improve content quality. It also boasts a simple, user-friendly interface praised for its ease of use and intuitive analytics, especially for hashtag performance. Flick's focus on Instagram, including specific analytics and scheduling features, makes it particularly attractive to businesses and creators heavily reliant on this platform.

What are the disadvantages of Flick?

Flick has some limitations, such as limited timezone support for different social profiles, inability to select specific times for Stories scheduling (limited to 15-minute intervals), and requiring Instagram to be linked through Facebook, which can cause setup issues. Some users find the AI-generated captions to be inauthentic and the platform lacks a product tagging feature, which is important for e-commerce.

Alternatives to Flick and SocialPilot

Simplified

Simplified is an all-in-one marketing platform designed for creating and sharing marketing content. It offers tools for graphic design, video editing, AI writing, social media management, and more. This AI-powered platform aims to streamline marketing workflows, enabling teams to create, collaborate, and publish content efficiently. Key features include templates, AI content generation, scheduling tools, and performance analytics. Simplified is suitable for businesses of all sizes looking to simplify their marketing efforts from a single platform.

FeedHive

FeedHive is a social media management tool that helps businesses schedule and publish content across multiple platforms like Facebook, Instagram, and Twitter. It offers AI-powered features to assist with content creation, hashtag generation, and performance analysis. FeedHive also provides a social inbox to manage engagement and team collaboration tools.

Post Planner

Post Planner is a social media management tool that helps businesses schedule and optimize content for various platforms like Facebook, Instagram, and Twitter. It stands out by offering content curation features, allowing users to discover and share trending content in their niche. Post Planner aims to simplify social media management, saving time and improving engagement with a user-friendly interface and automation features. It offers various pricing plans, including a free option.

Social Champ

Social Champ is a social media management tool designed to simplify your online presence. It allows businesses to schedule and manage content across multiple social media platforms like Facebook, Instagram, and Twitter from a single dashboard. Social Champ offers features like post scheduling, performance analysis, and a social inbox to manage engagement. It aims to help businesses save time, improve social media engagement, and understand what content works best. While suitable for various users, Social Champ is particularly beneficial for teams and agencies managing multiple social media accounts.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Hootsuite

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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