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Traffic Director description
Traffic Director, powered by Google Cloud, is a sophisticated traffic management tool primarily aimed at large enterprises and companies with complex web traffic needs. It goes beyond basic load balancing by intelligently distributing traffic across your servers and regions based on factors like location and server health. This ensures optimal performance, reduces latency, and enhances the reliability of your websites and applications. While Traffic Director is a powerful tool, its complexity may be overkill for smaller businesses with simpler needs.
Who is Traffic Director best for
Traffic Director optimizes online traffic distribution for enhanced performance and reliability. It intelligently routes traffic across servers and regions, minimizing latency. While powerful, its complexity may not be suitable for smaller businesses.
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Ideal for medium to large enterprises (101+ employees), especially those with complex traffic needs.
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Suitable for businesses across all industries seeking enhanced traffic management.
Traffic Director features
| Supported Traffic Director supports load balancing and integrates with other load balancers. |
| Supported Traffic Director optimizes and serves content as a reverse proxy. |
| Supported Traffic Director automatically reroutes traffic from failed servers using VRRP. |
| Supported Traffic Director supports custom routing based on request parameters and content. |
Traffic Director alternatives
Amazon CloudFrontBetter for content delivery and caching. More focused on serving static content with features like CDN hosting and a wide CDN network. Has more momentum based on website traffic and employee growth. A good Traffic Director alternative.Read more
Google Cloud Load BalancingBetter fit for businesses of all sizes. Has broader appeal and faster growth. Simpler setup for basic load balancing but can be complex for advanced configurations. More tightly integrated with other Google Cloud Platform services.Read more
Cloudflare Application Security and PerformanceBetter fit for smaller businesses and those focused on e-commerce or IT and software. It has more momentum currently. Easy setup, DDoS protection, free SSL, and CDN are appreciated by users, but inconsistent support, confusing pricing, and occasional routing problems are drawbacks. A Traffic Director alternative and competitor.Read more
Kemp LoadMasterOffers wider deployment options including physical and virtual appliances. Boasts better customer support and easier implementation. More cost-effective and provides good value. Has faster LinkedIn employee growth momentum as a Traffic Director competitor.Read more
CloudwaysBetter for agencies, ecommerce businesses, SMBs, and individual developers. Has more momentum based on employee growth.Read more
LookerBetter for data analysis and business intelligence. A strong Looker alternative for traffic management. More suitable for companies prioritizing data insights and reporting.Read more
Traffic Director FAQ
What is Traffic Director and what does Traffic Director do?
Traffic Director is a Google Cloud platform for enterprise-grade traffic management. It optimizes traffic flow across servers and regions, improving application performance, reducing latency, and increasing reliability. It's ideal for large-scale deployments needing advanced traffic control.
How does Traffic Director integrate with other tools?
Traffic Director integrates with other load balancers and supports custom routing policies. It also offers automatic failover and recovery using VRRP and optimizes content delivery as a reverse proxy. This ensures high availability and efficient traffic management.
What the main competitors of Traffic Director?
Alternatives to Google Cloud Traffic Director include Amazon CloudFront, Google Cloud Load Balancing, Cloudflare, Kemp LoadMaster, and Cloudways. These competitors offer similar traffic management, load balancing, and content delivery features.
Is Traffic Director legit?
Traffic Director, powered by Google Cloud, is a legitimate traffic management solution for large enterprises. It offers advanced features like custom routing and automatic failover. However, its complexity might not be suitable for smaller businesses with simpler needs.
How much does Traffic Director cost?
Traffic Director pricing is not publicly available. Contact Google Cloud sales for pricing details on Traffic Director. Consider factors like your traffic volume and desired features when assessing if it's worth the cost.
Is Traffic Director customer service good?
Customer reviews indicate Traffic Director's customer support could use improvement, with some users noting a lack of interaction. However, its user interface and ease of use are praised.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.