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Talkwalker description
Talkwalker is a consumer intelligence platform that helps businesses understand their customers and improve their online presence. It collects data from social media, news websites, and other sources to provide insights into brand reputation, customer sentiment, and competitor activity. The platform offers tools for social listening, media monitoring, and influencer analysis, allowing users to track campaigns, identify trends, and engage with their target audience.
Who is Talkwalker best for
Talkwalker is a consumer intelligence platform that helps businesses understand customer conversations and online sentiment. Users praise its customizable search filters and real-time dashboards but note the high price and limited historical data access as drawbacks. It's best for businesses focused on social listening and media monitoring, particularly those in consumer goods, e-commerce, and marketing.
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Best fit for small, medium, and large businesses.
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Ideal for Marketing & Advertising, Media & Entertainment, and Software companies.
Talkwalker features
| Supported Talkwalker offers AI-powered sentiment analysis for brand mentions across various platforms. |
| Supported Talkwalker supports influencer analysis, including engagement rates and audience demographics. |
| Supported Talkwalker allows comparing performance against competitors on social media and other channels. |
| Supported Talkwalker tracks likes, comments, shares, mentions, and likely retweets. |
| Supported Talkwalker offers customizable reports, AI-powered analytics, and dashboards for deep insights. |
| Supported Talkwalker supports engagement and reach metrics, providing insights into content performance. |
| Supported Talkwalker offers influencer identification features through its analytics tools and Influencer One platform. |
Talkwalker reviews
We've summarised 133 Talkwalker reviews (Talkwalker TrustPilot reviews and Talkwalker G2 reviews) and summarised the main points below.
- Highly customizable search with filters for sentiment, location, and media type
- Excellent for monitoring both traditional and social media
- Boolean logic search and easy topic creation/exporting
- Real-time dashboards and flexible report formats
- Comprehensive web crawling, capturing even small mentions
- Limited historical data access (only 30 days for some users)
- Weak query operators, requiring manual backfilling
- Limited mentions for topics
- High price, especially for smaller budgets
- Unintuitive account deletion process
- Overly inclusive results (e.g., including job postings)
- Clunky user experience
Talkwalker pricing
The commentary is based on 9 reviews from Talkwalker G2 reviews.
Talkwalker's pricing is considered costly by some, especially for growing businesses. However, others find it a cost-effective solution, particularly for social listening and media monitoring. Some users highlight its value, comparing it to the cost of high-end products.
See the Talkwalker pricing page.
Talkwalker alternatives
Brand24Better fit for small and medium businesses. Has broader industry coverage, including healthcare, retail, and education. Shows faster growth in website traffic and employee count. More user-friendly and cost-effective, but has some limitations with integrations and news mentions.Read more
MentionlyticsBetter fit for small and medium businesses. Geared towards a wider range of industries, including Manufacturing, Education, Real Estate & Construction, Hospitality & Tourism, Legal, and Professional Services. Has growing momentum. Users praise comprehensive social media and web monitoring, user-friendly interface, and helpful customer service. However, users mention limitations on the free version and occasional irrelevant mentions.Read more
AwarioBetter for healthcare, ecommerce, consumer goods, education, media & entertainment, and software industries. Has broader platform coverage. A Talkwalker alternative with faster website traffic growth. Negative pricing sentiment and customer service.Read more
ZelkaaBetter for smaller marketing and PR teams. Has less historical data and fewer features for in-depth analysis. Focuses on brand reputation and sentiment, offering social media management capabilities. A Talkwalker alternative and competitor.Read more
WizikeyBetter for mid-sized companies focused on PR and media relations. Offers a global media database and press release distribution, appealing to companies prioritizing media outreach and PR strategy. Has positive growth momentum and good user ratings on G2 and Glassdoor.Read more
Talkwalker FAQ
What is Talkwalker and what does Talkwalker do?
Talkwalker is a consumer intelligence platform that analyzes online conversations from social media, news, and other sources to provide insights into brand reputation, customer sentiment, and competitor activity. It offers social listening, media monitoring, and influencer analysis tools, enabling businesses to track campaigns and engage with their target audience.
How does Talkwalker integrate with other tools?
Talkwalker integrates with other tools through its API and pre-built integrations. It connects with popular social media platforms, CRM systems, and marketing automation tools. This allows for seamless data flow and enhanced workflow efficiency. For specific integration details, consulting Talkwalker's documentation is recommended.
What the main competitors of Talkwalker?
Talkwalker's main competitors include Sprinklr Social, Meltwater, Sprout Social, Hootsuite, SocialPilot, and Post Planner. These platforms offer similar features such as social listening, media monitoring, analytics, and reporting.
Is Talkwalker legit?
Talkwalker is a legitimate consumer intelligence platform. It's known for customizable searches and comprehensive data collection. However, some users mention a high price and limited historical data access. Consider exploring alternatives if these are critical factors for your needs.
How much does Talkwalker cost?
Talkwalker does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and desired product features.
Is Talkwalker customer service good?
Talkwalker's customer service receives mixed reviews. While some users praise the responsiveness and helpfulness of their customer success managers, others have experienced difficulty deleting their accounts and navigating the platform. Thorough product training appears crucial for maximizing the platform's value.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.