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Sprinklr Marketing description
Sprinklr Marketing helps mid-sized companies manage all their marketing activities in one place. Plan and schedule content across social media and other channels, track performance, and get insights from data. It offers tools for managing social media advertising and keeping your brand consistent. Sprinklr is used by many large companies and emphasizes its artificial intelligence capabilities for efficiency and optimization.
Who is Sprinklr Marketing best for
Sprinklr Marketing is an AI-powered platform ideal for large enterprises managing complex marketing campaigns across multiple channels. Users appreciate its comprehensive analytics and automation features, streamlining workflows and providing a holistic view of marketing performance. However, some find its setup challenging and the interface clunky. Consider Sprinklr if you need robust features and advanced analytics, but be prepared for a complex implementation process.
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Best fit for large enterprises seeking a comprehensive marketing platform.
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Suitable for various industries, especially those with complex marketing needs.
Sprinklr Marketing features
| Supported Sprinklr Marketing offers detailed analytics and reporting across various channels, including audience insights and ROI tracking. |
| Supported Sprinklr offers customizable dashboards with real-time insights, accessible on various devices. |
| Supported Sprinklr Marketing supports campaign creation, management, targeting, personalization, and analytics. |
| Supported Sprinklr Marketing manages ad campaigns on search engines and social media, optimizing them for ROI using advanced targeting and performance tracking. |
| Supported Sprinklr offers automated posting and scheduling across multiple social media platforms. |
| Supported Sprinklr Marketing uses AI+ to transform simple ideas into engaging content. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Sprinklr Marketing reviews
We've summarised 100 Sprinklr Marketing reviews (Sprinklr Marketing G2 reviews) and summarised the main points below.
- Comprehensive campaign tracking and management across multiple teams.
- Workflows and automation streamline content creation and publishing.
- Unified analytics provide a holistic view of paid, boosted, and organic performance.
- Social listening and insights inform effective marketing strategies.
- Extensive customization options for specific business needs and workflows.
- Difficult configuration and limited documentation make setup and integration challenging.
- Paid advertising features are limited compared to organic content features.
- UI is clunky and overwhelming, with inconsistent publishing options.
- System is glitchy and unreliable, with frequent errors and bugs.
- High cost limits accessibility, especially for smaller companies, and ROI is hard to prove.
Sprinklr Marketing pricing
The commentary is based on 16 reviews from Sprinklr Marketing G2 reviews.
Sprinklr Marketing's pricing is generally considered high, especially for smaller businesses. While enterprise users find the cost justifiable for the extensive features, others suggest exploring alternative solutions for social media management if budget is a concern. Some users mention difficulty demonstrating ROI to justify the expense.
Users sentiment
See the Sprinklr Marketing pricing page.
Sprinklr Marketing alternatives
HighperformrBetter for smaller businesses and those focused on LinkedIn and Twitter. Has CRM enrichment and lead qualification features. Growing faster than Sprinklr. Offers a free plan.Read more
Constant ContactBetter fit for smaller businesses focused on email marketing. Provides simpler email marketing tools and award-winning customer support. A Sprinklr alternative and competitor, Constant Contact is less expensive and easier to use but has more limited features and integrations.Read more
Brevo Marketing PlatformBetter for small to medium businesses seeking affordable marketing and CRM. Offers SMS, WhatsApp, and live chat, unlike Sprinklr. Easier to use with more positive user reviews.Read more
LocaloBetter for local SEO, specifically Google Business Profile optimization. More suitable for small to medium businesses, freelancers, and agencies. Easier to use and has highly-rated customer support.Read more
AdHookBetter for coordinating regional marketing efforts. Caters to smaller businesses and diverse industries including automotive, higher education, and agriculture. More focused on social media and digital advertising management.Read more
SemrushBetter for SEO and competitor analysis. Caters to a wider range of industries and has more momentum. A good Sprinklr Marketing competitor and alternative.Read more
Sprinklr Marketing FAQ
What is Sprinklr Marketing and what does Sprinklr Marketing do?
Sprinklr Marketing is an AI-powered platform streamlining marketing management. It enables content planning and scheduling across various channels, performance tracking, and data-driven insights. While offering comprehensive tools, some users find its interface complex and pricing high.
How does Sprinklr Marketing integrate with other tools?
Sprinklr Marketing integrates with other platforms through its open API. It connects with social media platforms, marketing automation tools, CRM systems, and listening tools, enabling a centralized marketing ecosystem. This streamlines workflows and offers a holistic view of marketing performance.
What the main competitors of Sprinklr Marketing?
Sprinklr Marketing competes with platforms like HubSpot Marketing Hub, Mailchimp, Semrush, and Constant Contact. These alternatives offer similar features such as social media management, marketing automation, and analytics, often at different price points and catering to various business sizes.
Is Sprinklr Marketing legit?
Yes, Sprinklr Marketing is a legitimate platform. It's used by many large companies and offers robust marketing tools, including AI-powered features. However, some users find it complex and expensive, so consider if it's the right fit based on your needs and budget.
How much does Sprinklr Marketing cost?
Sprinklr Marketing does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific marketing needs and requirements.
Is Sprinklr Marketing customer service good?
Sprinklr Marketing's customer service receives mixed reviews. Some users mention "dedicated customer support," while others express frustration with support representatives who lack full understanding of the platform's capabilities and provide inaccurate information. Some users were able to find solutions on their own.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.