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SparkPost description
SparkPost is a cloud-based email delivery service that helps businesses improve the chances of their emails reaching the inbox. It provides tools to track email performance, understand why emails might be marked as spam, and compare delivery rates against industry averages. SparkPost prides itself on its reliable infrastructure, detailed analytics, and team of email deliverability experts. It's suitable for businesses of all sizes who send large volumes of email.
Who is SparkPost best for
SparkPost is a reliable email delivery service for businesses sending large volumes of email. Praised for its high deliverability and flexible API, SparkPost helps ensure your emails reach the inbox. However, users have reported issues with account suspensions and customer support. Best for e-commerce and marketing companies.
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Best for small, medium, and enterprise businesses.
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Ideal for E-commerce, Marketing, Finance, and various other industries.
SparkPost features
| Supported SparkPost supports domain reputation management via deliverability analytics and blocklist monitoring. |
| Supported SparkPost monitors major blacklists and alerts users if their IP or domain is listed. |
| Supported SparkPost ensures high deliverability and low bounce rates with its robust infrastructure and analytics. |
SparkPost reviews
We've summarised 106 SparkPost reviews (SparkPost GetApp reviews, SparkPost Software Advice reviews, SparkPost Capterra reviews and SparkPost G2 reviews) and summarised the main points below.
- SparkPost is praised for its high email deliverability rates and reliable infrastructure.
- The generous free plan with its high email sending limit is a big plus for many users.
- The API is well-documented, flexible, and easy to integrate, especially for developers.
- Users generally find SparkPost easy to set up and use for sending transactional emails.
- Account suspensions without warning or explanation are a common complaint.
- Many users find customer support unresponsive, especially regarding account issues.
- Limited transparency and communication from SparkPost about account decisions.
- Some find the user interface, particularly reporting, less intuitive compared to competitors.
SparkPost pricing
The commentary is based on 11 reviews from SparkPost Capterra reviews and SparkPost G2 reviews.
SparkPost's free tier is appealing for low-volume senders, and its paid plans offer flexibility. However, some users find the pricing expensive after exceeding the free tier limits. Nonprofit pricing is available, offering a cost-effective solution for eligible organizations.
See the SparkPost pricing page.
SparkPost alternatives
ResendBetter fit for developers and smaller businesses with a strong technical focus. Has more momentum.Read more
MailerSendBetter fit for small to medium businesses. Caters to a wider range of technical and non-technical users with its user-friendly interface and drag-and-drop email builder. Offers a more generous free plan. Has slower momentum.Read more
MailazyBetter fit for developers seeking simplified transactional email sending through APIs. A SparkPost alternative focused on core email functions, not deliverability expertise or advanced analytics.Read more
HubSpot Marketing HubBetter for comprehensive marketing automation and inbound strategies. A SparkPost alternative, HubSpot Marketing Hub offers broader features beyond email, including SEO, social media, and CRM integration. It has more momentum in employee growth.Read more
EmailLabsBetter fit for mid-sized US companies. Has more momentum based on employee growth. Higher ratings on G2.Read more
Brevo Transactional EmailBetter user ratings and reviews. Easier to use with better customer support. Offers a free plan. A SparkPost alternative and competitor.Read more
SparkPost FAQ
What is SparkPost and what does SparkPost do?
SparkPost is a cloud email delivery service designed to improve inbox placement. It offers robust infrastructure, detailed analytics, and expert support to optimize email deliverability. SparkPost is suitable for businesses sending high email volumes and seeking enhanced control over their email campaigns.
How does SparkPost integrate with other tools?
SparkPost offers seamless integrations through its well-documented and flexible API. This allows developers to easily connect with various platforms and applications, enhancing email delivery within existing workflows. This API-centric approach ensures efficient data exchange and streamlined processes.
What the main competitors of SparkPost?
SparkPost's main competitors include Mailchimp, ActiveCampaign, HubSpot Marketing Hub, EmailLabs, Robly, and ClickDimensions. These alternatives offer similar email marketing and automation capabilities, catering to various business needs and budgets.
Is SparkPost legit?
Yes, SparkPost is a legitimate email delivery service. It's known for high deliverability and a generous free plan. However, some users have reported issues with unresponsive customer support and unexpected account suspensions. Consider these factors when evaluating if SparkPost is safe for your needs.
How much does SparkPost cost?
I cannot find pricing details for SparkPost. Contact SparkPost directly for product pricing information and to determine if it's worth the investment for your needs.
Is SparkPost customer service good?
SparkPost's customer service receives mixed reviews. While some users praise the support staff's knowledge and attentiveness, others express frustration with unresponsive service, especially concerning account suspensions and unclear communication. Several users report accounts being suspended without warning or explanation, causing significant disruption.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.