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Smartocto

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Company health

Employee growth
2% increase in the last year
Web traffic
5% decrease in the last quarter
Financing
January 2020 - $111K

Ratings

G2
4.7/5
(6)

Smartocto description

Smartocto is a content analytics software designed specifically for newsrooms and content creators. It offers real-time and historical data insights to help you understand your content's performance. Smartocto provides easy-to-understand data visualizations and actionable suggestions to improve your content strategy, optimize headlines, and increase reader engagement. Its AI-driven features offer predictive analysis to help you make informed decisions about your content strategy. Smartocto is used by major media companies and focuses on making data meaningful and applicable to the publishing process.


Who is Smartocto best for

Smartocto is a content analytics platform designed for newsrooms and content creators seeking to improve content performance. It offers real-time and historical data insights, AI-powered predictive analytics, and actionable recommendations. Key features include data visualization and content value calculation. Smartocto is best suited for medium to large businesses in the media and entertainment industry.

  • Best fit for medium to large businesses (100+ employees).

  • Ideal for newsrooms, content creators, editors, and journalists in media and entertainment.


Smartocto features

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Smartocto offers real-time data insights and visualizations, enabling users to monitor content performance as it happens and make quick adjustments to their strategies.

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Smartocto provides historical data analysis, giving users a comprehensive view of past content performance and trends to inform future strategies.

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Smartocto's AI-driven features provide predictive analysis, allowing users to anticipate future content performance and make data-backed decisions about their strategies.

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Smartocto offers actionable suggestions and tips based on data insights, helping users improve their content strategy, optimize headlines, and increase reader engagement.

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Smartocto focuses on clear and accessible data visualizations, making it easier for users to understand complex data and gain valuable insights.

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Smartocto calculates the value of content using historical and real-time data, helping users understand the impact of their content on their business objectives.


Smartocto alternatives

  • Logo of Narrato Workspace
    Narrato Workspace
    Better for marketing teams and agencies. Has AI-powered tools for content creation and project management. Integrates with platforms like WordPress.
    Read more
  • Logo of IO Technologies
    IO Technologies
    Better fit for e-commerce businesses. Caters to a wider range of digital publishers. Has greater website traffic momentum but slower employee growth. Smartocto competitor and alternative.
    Read more
  • Logo of Notion
    Notion
    Better for project documentation and team collaboration. Wider industry applicability. Has more momentum. More established product with a larger user base.
    Read more
  • Logo of Chartbeat
    Chartbeat
    Better suited for e-commerce, education, government, and software industries. Has greater momentum based on web traffic and employee growth. Users appreciate real-time data and headline testing. Some find historical data limitations and mobile app functionality lacking. A strong Smartocto competitor and alternative.
    Read more
  • Logo of Baresquare
    Baresquare
    More focused on e-commerce, with features like competitor analysis and pricing monitoring. Website traffic is growing faster, but employee growth is slower. Caters to a broader range of business sizes. A good Smartocto competitor for e-commerce businesses.
    Read more
  • Logo of Frase.io
    Frase.io
    Better for SEO and content creation workflows. Caters to a wider range of industries, including healthcare, ecommerce, education, software, marketing, and professional services. Has more users praising its content brief creation, SEO optimization features, and competitor analysis. However, Smartocto is growing faster.
    Read more

Smartocto FAQ

  • What is Smartocto and what does Smartocto do?

    Smartocto is content intelligence software for newsrooms and content creators. It provides real-time and historical data insights, visualized clearly, with actionable suggestions. This helps optimize content strategy, headlines, and reader engagement. Smartocto uses AI-driven predictive analysis for data-backed decisions.

  • How does Smartocto integrate with other tools?

    Smartocto integrates with other tools through its API and existing partnerships. It connects with Google Analytics, Adobe Analytics, and Parse.ly. This allows for a comprehensive view of content performance by combining data from multiple sources.

  • What the main competitors of Smartocto?

    Smartocto's main competitors include Chartbeat, IO Technologies, and Narrato Workspace. These platforms offer similar content analytics and optimization features for publishers and content creators seeking improved engagement and performance. Other alternatives, like Frase.io and Notion, provide broader content creation and management tools.

  • Is Smartocto legit?

    Yes, Smartocto is a legitimate content analytics software. It's used by major media companies and offers real-time data, historical analysis, and AI-driven predictive insights. Smartocto helps optimize content and increase reader engagement, making it a safe and valuable tool for content creators.

  • How much does Smartocto cost?

    Smartocto does not publicly disclose its pricing. Contact their sales team for a customized quote based on your specific content intelligence needs.

  • Is Smartocto customer service good?

    Smartocto's customer service is viewed positively. Users highlight the easy implementation and valuable insights generated by the platform, contributing to a data-driven editorial process. Some users find certain metrics, like CPI Perspectives, challenging to grasp.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.