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Persona description
Persona is a cloud-based identity verification platform that helps businesses automate the process of verifying their customers' identities. This helps prevent fraud and meet compliance requirements. Persona offers a variety of verification methods, including document verification, database checks, and biometric authentication. It is designed to be easy to use and integrate into existing systems, and can be used by businesses of all sizes across various industries. Persona prioritizes data security and user privacy with high industry standard compliance.
Who is Persona best for
Persona is a cloud-based identity verification platform ideal for small and medium-sized businesses (SMBs) in fintech, online marketplaces, and digital health. It offers KYC and KYB verification, a user-friendly process, and flexible pricing. However, some users report issues with ID verification and customer support. Despite these challenges, many appreciate the easy-to-use API and comprehensive developer resources.
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Best for small to medium-sized businesses.
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Suitable for various sectors, especially fintech, online marketplaces, and digital health.
Persona features
| Supported Persona supports KYC checks, including identity verification and document authentication. |
| Supported Persona supports verification of ID cards, passports, and drivers licenses. |
| Supported Persona uses facial recognition for biometric authentication. |
| Supported Persona integrates with other applications like Oscilar and Feathery. |
| Supported Persona offers customizable workflows for KYC and other use cases. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Persona reviews
We've summarised 57 Persona reviews (Persona TrustPilot reviews and Persona G2 reviews) and summarised the main points below.
- Easy-to-use API and seamless integration for developers.
- Comprehensive documentation and helpful developer resources.
- Flexible pricing plans, especially beneficial for startups.
- Provides a user-friendly identity verification process.
- Offers both KYC and KYB verification in a single system.
- The software frequently fails to verify legitimate government-issued IDs.
- The chip scanning functionality for passports is unreliable and often doesn't work.
- The selfie verification process is inconsistent and leads to repeated failures.
- Customer support is unresponsive and unhelpful with verification issues.
- Limited country support for passport verification, excluding many countries where LinkedIn operates.
Persona pricing
The commentary is based on 18 reviews from Persona G2 reviews and Persona TrustPilot reviews.
While some users find Persona's pricing suitable, especially the free tier for startups, others express concerns about the cost after exceeding the free allowance. Several reviews mention the pricing as fair and straightforward, particularly for early-stage businesses.
Users sentiment
See the Persona pricing page.
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Persona has a free trial.
Essential
Get started quickly with Persona’s most popular products & services. Includes access to templated and pre-configured industry-standard identity services, platform features to automate business logic and streamline team productivity, self-guided integration and onboarding experience with product support via email, and hosting on secure, enterprise-grade SOC 2 Type 2 infrastructure.
Growth
Scale your identity operations with Persona’s fully configurable platform. Includes everything in Essential, plus full suite of verification checks and fraud tools including KYB services, access to Graph, 3rd-party Marketplace Apps, and other advanced products, guided implementation and configuration experience with success team, and advanced security configuration (redaction, permissions, SAML/SSO).
Enterprise
Fully tailored solutions for all of your identity needs. Includes everything in Growth, plus partnership to build fully bespoke identity programs for KYC/AML & more, custom multi-organization partitioning, access controls, and support, early access to new and cutting-edge products and services, and custom multi-product pricing structures.
Persona alternatives
IBM Security VerifyBetter for managing both employee and customer identities. Geared towards larger enterprises, particularly in finance, healthcare, and IT. Website traffic is growing faster. More focused on access management features like SSO.Read more
AU10TIXAU10TIX is growing faster. It offers faster verification times, often under eight seconds. AU10TIX has lower ratings on Glassdoor and G2. There is no pricing information available for AU10TIX.Read more
IT GlueBetter for IT documentation and password management. Aimed at IT professionals and MSPs. Less favorable pricing sentiment.Read more
Auth0 by OktaBetter for software, IT, retail, e-commerce, education, and marketing industries. Auth0 by Okta has lower ratings on G2 and Trustpilot. Users report difficulties with configuration and customer support. Pricing structure is complex and less transparent.Read more
JumpCloudBetter for mid-sized companies with diverse IT environments needing user, device, and access management. A JumpCloud alternative for stronger identity verification and developer-friendly integrations. JumpCloud has broader industry applicability but lower Glassdoor ratings. JumpCloud is growing faster in terms of website traffic.Read more
Persona FAQ
What is Persona and what does Persona do?
Persona is a cloud-based identity verification platform that automates customer identity verification. It offers various methods including document verification, database checks, and biometric authentication. Persona is designed for easy integration and prioritizes data security and user privacy.
How does Persona integrate with other tools?
Persona integrates with other applications, including Oscilar and Feathery, to streamline identity verification workflows. It offers customizable integrations to fit specific business needs. However, users have reported inconsistent performance with certain features like chip scanning and selfie verification.
What the main competitors of Persona?
Persona's top competitors include IBM Security Verify, AU10TIX, and ComplyCube. These alternatives offer similar identity verification services, catering to various business needs and compliance requirements. JumpCloud, Salesforce Platform, and Rippling also offer overlapping features, particularly in user and access management.
Is Persona legit?
Persona appears to be a legitimate identity verification platform. However, user reviews on Trustpilot are negative, citing issues with ID verification and customer support. Consider exploring alternatives like AU10TIX or IBM Security Verify for more reliable and consistent performance.
How much does Persona cost?
Persona's Essential plan is $250/month. Growth and Enterprise plan pricing is custom. Additional services beyond the Essential plan's allowance are $1.50 each. Is Persona worth it? It's a good value for startups and SMBs needing identity verification services.
Is Persona customer service good?
Persona's customer service receives negative feedback. Users report slow response times and unhelpful support regarding verification issues. Some users mention receiving only copy-paste email responses, while others were redirected to LinkedIn for support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.