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Muck Rack description
Muck Rack is a software platform designed for public relations professionals to manage their media outreach. It offers a media database to research and connect with journalists, tools for creating and tracking press releases, and features for monitoring media coverage and measuring campaign success. Muck Rack is known for its comprehensive media database and its focus on providing PR professionals with the tools they need to build relationships with the media and effectively manage their brand's reputation.
Who is Muck Rack best for
Muck Rack is a PR platform that excels at media relations management. Users praise its comprehensive media database, easy-to-use interface, and helpful customer support. However, some find the reporting features tricky and the mobile experience lacking. Best for PR professionals needing streamlined media outreach and relationship building.
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Best for small, mid-sized, and large businesses.
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Ideal for media, marketing, and PR agencies, plus education, real estate, and consumer goods.
Muck Rack features
| Supported Muck Rack allows building media lists by searching, filtering, and organizing journalists. |
| Supported Muck Rack offers interactive dashboards and reporting tools with real-time data visualization. |
| Supported Muck Rack allows creating reports with charts and graphs, and likely supports data tables. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Muck Rack reviews
We've summarised 293 Muck Rack reviews (Muck Rack Capterra reviews and Muck Rack G2 reviews) and summarised the main points below.
- Comprehensive and accurate media database, frequently praised.
- Easy-to-use platform with a streamlined interface.
- Helpful and responsive customer support.
- Efficient pitching tools, including personalized pitches and tracking capabilities.
- Useful media monitoring and reporting features.
- Coverage reports can be tricky to use and understand, requiring manual workarounds.
- Limited customization options for reports.
- The mobile experience needs improvement, such as fixing horizontal scrolling issues.
- Some contact information, especially for smaller markets, becomes outdated quickly.
Muck Rack pricing
The commentary is based on 32 reviews from Muck Rack Capterra reviews and Muck Rack G2 reviews.
Muck Rack's pricing is generally considered competitive and worth the investment, offering a transparent, flat fee per user. Some users find it expensive, especially smaller businesses and nonprofits, but many feel it's a good value given its comprehensive features and robust media database.
Users sentiment
See the Muck Rack pricing page.
Muck Rack alternatives
MeltwaterBetter suited for a wider range of industries. Has website traffic growth momentum. Offers historical data access and social media post scheduling. Provides direct messaging to influencers.Read more
ProwlyBetter fit for e-commerce, software, automotive, and professional services. Has stronger website traffic momentum. Offers AI-powered writing assistance. Some users mention outdated journalist profiles and occasional bugs. A Muck Rack competitor and alternative.Read more
Tagger by Sprout SocialBetter for influencer marketing and campaign management. More suitable for larger organizations.Read more
PR StationBetter for smaller businesses focused on the Philippines market. Excellent customer service is frequently praised. Simpler press release distribution features.Read more
MynewsdeskWebsite traffic is growing faster. A Muck Rack competitor and alternative, it offers a centralized newsroom and easier user interface. Some users mention difficulties with the monitoring tool and limited newsroom customization.Read more
Brand24Better for social listening and online reputation management. Wider industry applicability. Growing faster than Muck Rack. More cost-effective option with free trial.Read more
Muck Rack FAQ
What is Muck Rack and what does Muck Rack do?
Muck Rack is a PR platform that helps professionals manage media outreach. It offers a media database, tools for press release creation and tracking, and media monitoring capabilities. Muck Rack is known for its comprehensive database and focus on building media relationships.
How does Muck Rack integrate with other tools?
Muck Rack integrates with tools like Google Analytics, HubSpot, and other CRM and marketing automation platforms. This allows for streamlined workflows and data sharing across different platforms. It also offers API access for custom integrations.
What the main competitors of Muck Rack?
Muck Rack's main competitors include Meltwater, Prowly, and Mynewsdesk. These platforms offer similar features for media relations, PR management, and media monitoring. Other alternatives like Brand24 and Semrush provide social listening and broader marketing tools.
Is Muck Rack legit?
Yes, Muck Rack is a legitimate platform. It's a widely used PR software with a large media database, known for its ease of use and helpful customer support. However, some users mention that report customization and mobile experience could be improved.
How much does Muck Rack cost?
Muck Rack does not publicly disclose its pricing. Contact their sales team to obtain a customized quote based on your specific needs and the features you require.
Is Muck Rack customer service good?
Muck Rack's customer service receives positive feedback. Users describe the support team as "accessible," "quick to respond," "helpful," and even "amazing." While some experienced delayed responses from their dedicated Client Success Representatives, the general consensus points to a positive customer service experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.