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Frontify description
Frontify is a cloud-based software platform designed to help mid-sized and larger companies manage their brand assets and create consistent branding across all channels. It offers tools for storing and organizing digital assets, creating and sharing brand guidelines, and building design templates. This allows marketing and creative teams to work more efficiently and ensures everyone in the company has access to the latest brand materials. Frontify integrates with other popular tools to streamline workflows.
Who is Frontify best for
Frontify is a user-friendly platform ideal for mid-sized to large companies looking to centralize brand assets, streamline workflows, and maintain brand consistency. Users praise its intuitive interface and excellent customer support. However, some have noted limitations in template customization. It's a versatile tool suitable for any industry.
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Best fit for mid-sized to large companies seeking brand consistency.
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A versatile tool suitable for various industries.
Frontify features
| Supported Frontify offers a centralized logo library for managing and maintaining brand consistency. |
| Supported Frontify allows customization of pre-designed templates to fit specific needs. |
| Supported Frontify allows storing brand colors, fonts, and logos, enabling easy access for consistent branding. |
| Supported Frontify offers design templates and libraries with shapes and icons. |
| Supported Frontify offers a centralized platform to store, organize, and manage brand assets, ensuring brand consistency. |
| Supported Frontify allows locking individual elements within templates to ensure brand consistency. |
| Supported Frontify offers a centralized platform to effectively manage, organize, and share digital assets. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Frontify reviews
We've summarised 194 Frontify reviews (Frontify G2 reviews) and summarised the main points below.
- Easy to use and intuitive interface
- Excellent customer support, responsive and helpful
- Centralized platform for brand assets and guidelines
- Flexible building blocks for creating brand pages
- Limited customization options, especially for templates
- Occasional glitches and inconsistencies in the UI/UX
- User management can be confusing
- Figma integration has limitations
Frontify pricing
The commentary is based on 14 reviews from Frontify G2 reviews.
Frontify's pricing is generally considered high, especially for smaller organizations or those with limited needs. While some users find the cost worthwhile for the robust features, others express a desire for more transparent pricing and flexible plans that better align with usage. Some users feel the enterprise focus makes it less accessible for smaller to medium-sized businesses.
See the Frontify pricing page.
Frontify alternatives
PapirflyBetter fit for finance, ecommerce, hospitality, media & entertainment, IT, energy, marketing, professional services, and automotive industries. Website traffic is growing faster. Lower ratings on Glassdoor.Read more
ArtworkFlowBetter for streamlining workflows and managing feedback with automation and commenting features. Higher ratings on G2. Praised for user-friendly interface and proofing tools. Suited for a wider range of company sizes, including smaller businesses. However, users have reported performance issues and limited integrations.Read more
OnshapeBetter for product design and 3D modeling in various industries like manufacturing, consumer goods, and professional services. A strong Onshape alternative for real-time collaboration and cloud-based access.Read more
Google AdsBetter for driving traffic and conversions through advertising. A broader solution fitting various business sizes and industries. More suitable for performance marketing and paid campaigns. A Frontify competitor focused on advertising and reach.Read more
BynderBetter for companies needing AI-powered search and automated workflows. Has broader industry applicability and is growing faster. Stronger user reviews mention seamless integrations and customization. A Frontify competitor and alternative.Read more
CorebookBetter for smaller businesses focused on brand guidelines. More affordable option for those seeking core branding features. Simpler feature set for easier adoption. Frontify alternative; Frontify competitor.Read more
Frontify FAQ
What is Frontify and what does Frontify do?
Frontify is a cloud-based brand management platform that helps businesses centralize brand assets, create and share brand guidelines, and build design templates. It streamlines workflows for marketing and creative teams, ensuring consistent branding across all channels. Frontify features a user-friendly interface and integrates with other popular tools.
How does Frontify integrate with other tools?
Frontify integrates with other popular tools to streamline workflows and enhance productivity. It connects with design software like Figma, project management tools, and content management systems, facilitating seamless collaboration and brand consistency across platforms.
What the main competitors of Frontify?
Top Frontify competitors include Bynder, Papirfly, and Corebook. These platforms offer similar brand asset management capabilities, helping companies maintain brand consistency and streamline marketing workflows. Consider these alternatives if you are looking for different pricing or functionalities.
Is Frontify legit?
Frontify is a legitimate platform trusted by many users for brand asset management. It's known for its ease of use and excellent customer support. However, some users have noted limitations in template customization and occasional UI/UX inconsistencies. So, Frontify is safe and reliable for managing brand assets.
How much does Frontify cost?
Frontify doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if Frontify is worth the investment for your business.
Is Frontify customer service good?
Frontify's customer service receives overwhelmingly positive feedback. Users consistently praise the support team for their responsiveness, helpfulness, and ability to quickly resolve issues via chat or direct contact. This excellent support contributes significantly to a positive user experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.