What is Critical Mention and what does Critical Mention do?

Critical Mention is a media monitoring and PR platform that tracks brand mentions across online news, social media, podcasts, and broadcasts. It offers a media contact database, reporting tools, and analytics to measure PR campaign impact. This helps PR professionals analyze coverage and connect with influencers.

How does Critical Mention integrate with other tools?

Critical Mention integrates with Google Analytics to track website traffic and conversions driven by PR efforts. It also offers social media analytics, primarily for Twitter and Instagram, enabling real-time monitoring and tracking of brand mentions.

What the main competitors of Critical Mention?

Meltwater, Wizikey, Brand24, and Onclusive are the main competitors of Critical Mention. These platforms offer similar media monitoring, social listening, and PR management tools. While Hootsuite and Followr.ai focus on social media management, they also offer some overlapping features.

Is Critical Mention legit?

Yes, Critical Mention is a legitimate PR and earned media monitoring platform. It's known for comprehensive broadcast monitoring and reporting features. However, some users find the interface difficult to navigate and social media monitoring limited. If you prioritize broadcast coverage, Critical Mention is safe and potentially useful.

How much does Critical Mention cost?

Critical Mention does not publicly disclose its pricing. Contact their sales team for a customized quote based on your specific media monitoring needs. Consider factors like the number of keywords and media outlets required when evaluating if the product is worth the investment.

Is Critical Mention customer service good?

Critical Mention's customer service is frequently praised in reviews. Users highlight the responsiveness and helpfulness of their account managers, describing them as readily available for assistance and proactive in addressing needs. While some occasional technical issues are noted, the overall sentiment towards customer service is very positive.

Critical Mention

Name: Critical Mention
Rating: 4.3 (214 reviews)
Author: Critical Mention

Website LinkedIn Twitter

Company health

Employee growth

13% decrease in the last year

Web traffic

21% decrease in the last quarter

Financing

August 2018 - $9M

Ratings

4.3/5

(214)

3.4/5

(42)

Critical Mention description

Critical Mention is a PR and earned media platform that helps you monitor your brand's media coverage. It offers a media contact database to connect with journalists and influencers, along with tools to track mentions of your brand across online news, social media, podcasts, and broadcasts. You can analyze your media coverage, create reports, and measure the impact of your PR efforts. Critical Mention prides itself on accurate, up-to-date contact information and a comprehensive suite of tools.

Who is Critical Mention best for

Critical Mention is a comprehensive PR and earned media monitoring platform ideal for PR and communications professionals. Users love its broadcast monitoring, clip editing, and customizable reports. However, some find the interface difficult to navigate and dislike the limited social media monitoring and short archive period. It offers real-time alerts, a media contact database, and integrates with Google Analytics. Critical Mention receives positive reviews for its customer service and robust features.

Best fit for small, mid-sized, and large businesses.
Ideal for Marketing & Advertising, but not Healthcare, Wellness & Pharma, Media & Entertainment, or Non-profit & Government.

Critical Mention features

Type in the name of the feature or in your own words tell us what you need

Supported

Critical Mention integrates with Google Analytics to track website traffic and conversions.

Supported

Critical Mention offers social media analytics with real-time monitoring and tracking, including Instagram and Twitter.

Supported

Critical Mention allows building media lists by searching, filtering, and organizing journalists.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Ease of Use

Rather positive

+0.5

Critical Mention reviews

We've summarised 214 Critical Mention reviews (Critical Mention G2 reviews) and summarised the main points below.

Pros of Critical Mention

Comprehensive broadcast and radio monitoring
Easy clip editing and sharing features
Customizable reports with analytics (ad equivalency, audience reach)
Real-time alerts and notifications
Responsive and helpful customer service

Cons of Critical Mention

Difficult to use and navigate interface
Inaccurate or incomplete closed captioning leads to missed clips
Limited social media monitoring (primarily Twitter)
Short archive period (clips expire after a certain time)
Occasional technical issues or glitches

Critical Mention pricing

The commentary is based on 18 reviews from Critical Mention G2 reviews.

Critical Mention's pricing is generally considered reasonable and worth the investment, offering good value. Users mention subscriptions and service overhead costs, and one notes it as "expensive," but most feel it's a valuable tool, especially for demonstrating ROI. A yearly contract may be a drawback for some.

Users sentiment

Strongly positive

+1

See the Critical Mention pricing page.

Critical Mention alternatives

Meltwater

Better fit for industries like Healthcare, Finance, E-commerce, and Retail. A strong Critical Mention competitor and alternative for social listening and brand management.
Read more
Wizikey

Better for mid-sized companies. Has more momentum.
Read more
Onclusive

Better for finance, e-commerce, consumer goods, education, real estate, transportation, software/IT, and non-profit. Has positive pricing sentiment and is growing faster. Users praise the intuitive interface and comprehensive media monitoring. A strong Critical Mention competitor for enterprise customers.
Read more
Postly

Better for social media management. Focuses on content scheduling, publishing, and analytics across various platforms. Offers AI-powered tools for content generation and hashtag research. A strong Critical Mention competitor for businesses focused on social media.
Read more
Brand24

Better fit for industries like healthcare, finance, e-commerce, retail, consumer goods, education, hospitality, media & entertainment, software, and professional services. Has growing momentum in employee growth.
Read more
Simplified

Better for Education, Media & Entertainment, Software, IT & Telecommunications, Non-profit, Government, Energy & Utilities, Marketing & Advertising, and Professional Services. A Critical Mention alternative focused on content creation and social media management. Offers AI-powered tools. Simplified has higher ratings.
Read more

Critical Mention FAQ

What is Critical Mention and what does Critical Mention do?

Critical Mention is a media monitoring and PR platform that tracks brand mentions across online news, social media, podcasts, and broadcasts. It offers a media contact database, reporting tools, and analytics to measure PR campaign impact. This helps PR professionals analyze coverage and connect with influencers.
How does Critical Mention integrate with other tools?

Critical Mention integrates with Google Analytics to track website traffic and conversions driven by PR efforts. It also offers social media analytics, primarily for Twitter and Instagram, enabling real-time monitoring and tracking of brand mentions.
What the main competitors of Critical Mention?

Meltwater, Wizikey, Brand24, and Onclusive are the main competitors of Critical Mention. These platforms offer similar media monitoring, social listening, and PR management tools. While Hootsuite and Followr.ai focus on social media management, they also offer some overlapping features.
Is Critical Mention legit?

Yes, Critical Mention is a legitimate PR and earned media monitoring platform. It's known for comprehensive broadcast monitoring and reporting features. However, some users find the interface difficult to navigate and social media monitoring limited. If you prioritize broadcast coverage, Critical Mention is safe and potentially useful.
How much does Critical Mention cost?

Critical Mention does not publicly disclose its pricing. Contact their sales team for a customized quote based on your specific media monitoring needs. Consider factors like the number of keywords and media outlets required when evaluating if the product is worth the investment.
Is Critical Mention customer service good?

Critical Mention's customer service is frequently praised in reviews. Users highlight the responsiveness and helpfulness of their account managers, describing them as readily available for assistance and proactive in addressing needs. While some occasional technical issues are noted, the overall sentiment towards customer service is very positive.

Reviewed by

MK

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.