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Contentful

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Company health

Employee growth
1% increase in the last year
Web traffic
2% decrease in the last quarter
Financing
April 2021 - $350M

Ratings

G2
4.2/5
(302)
TrustPilot
2.5/5
(5)
Glassdoor
3.3/5
(262)

Contentful description

Contentful is a content management system that helps businesses create, manage, and deliver content across different digital platforms. Unlike traditional systems, Contentful doesn't dictate how your website looks, giving you flexibility in presenting your content. It's particularly useful for managing content across multiple channels like websites, apps, and social media. Contentful is trusted by large companies and offers tools to streamline content creation and collaboration for marketing and development teams.


Who is Contentful best for

Contentful is a flexible content management system ideal for businesses with a strong digital presence, particularly in e-commerce, education, or software. It empowers users to manage content across various platforms, offering a user-friendly interface and robust API. Some users praise its customizability and integrations, while others note a learning curve and potential cost concerns.

  • Ideal for small, medium, and enterprise businesses.

  • Best fit for E-commerce, Education, and Software companies.


Contentful features

Type in the name of the feature or in your own words tell us what you need
Supported

Contentful offers extensive integrations with various platforms and tools through its ecosystem and app framework.

Supported

Contentful offers structured content management, enabling content creation, management, and delivery across platforms.

Supported

Contentful offers AI-powered content generation via its AI Content Generator app.

Supported

Contentful offers personalized experiences through its Ninetailed integration.

Supported

Contentful is a composable content platform supporting flexible content assembly and delivery across channels.

Supported

Contentful offers real-time collaboration, commenting, version control, and integrations.

Supported

Contentful offers a Content Delivery API (CDA) optimized for various platforms and devices.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Rather positive
+0.33

Ease of Use

Rather positive
+0.5

Reliability and Performance

Strongly positive
+1

Ease of Implementation

Neutral
+0

Scalability

Rather positive
+0.5

Contentful reviews

We've summarised 307 Contentful reviews (Contentful TrustPilot reviews and Contentful G2 reviews) and summarised the main points below.

Pros of Contentful
  • Highly customizable content models allow for flexible content structure.
  • API-first approach enables seamless integration with various platforms and tools.
  • User-friendly interface for content editors and managers.
  • Robust API and extensive documentation facilitate development and customization.
Cons of Contentful
  • Pricing can be a barrier, especially for smaller organizations with limited budgets.
  • Steep learning curve for users unfamiliar with headless CMS and data modeling.
  • Limited built-in functionality; reliance on third-party apps for advanced features can increase costs.
  • Occasional slow UI performance, especially with large content volumes.

Contentful pricing

The commentary is based on 19 reviews from Contentful G2 reviews.

Contentful's pricing is generally viewed as flexible and suitable for diverse needs, with a generous free tier. However, some users find the cost scales quickly with increased usage and higher-tier features, like GraphQL, can be expensive. Careful planning is recommended to avoid unexpected costs as projects grow.

Users sentiment

Strongly negative
-1

See the Contentful pricing page.

  • Contentful has a free plan.

  • Contentful has a free trial.

Free

$0

For learning and exploring the Contentful Platform. Includes: 10 users, 2 roles, 2 locales, 100K API calls/month, 50 GB/month CDN bandwidth, structured content, developer tools, editorial experience, and 1 Starter Space.

Lite

$300/month

For small teams managing projects and digital content in one place. Includes everything in Free, and: 20 users, 3 roles, 3 locales, 1M API calls/month, 100 GB/month CDN bandwidth, comments & task management, scheduled publishing, live collaboration, 1 Starter Space + option to add 1 Lite Space.

Premium

Custom

For building scaled digital experiences with advanced security and reliability. Includes everything in Lite, and: custom number of users, roles & locales, unlimited API calls/month, custom amount of CDN bandwidth, dedicated Customer Success & Professional Services with 24/7 customer support, enhanced governance, compliance and security features with up to 99.99% uptime SLA, compatibility with Contentful Studio and Ninetailed by Contentful, and unlimited Spaces allowance.


Contentful alternatives

  • Logo of Sanity
    contentful vs Sanity
    Grows significantly faster, especially in terms of its team. Offers more flexible and customizable content modeling, real-time collaboration, and a developer-friendly environment with its JavaScript-based studio and API-first architecture. Praised for its excellent media handling and powerful GROQ query language. Contentful alternative for users prioritizing developer experience and precise content control.
    Read more
  • Logo of Storyblok
    contentful vs Storyblok
    Better fit for Healthcare, Finance, Real Estate, Media & Entertainment, Marketing, and Professional Services. Has stronger momentum based on employee growth. More intuitive visual editor and better customer support are praised by users, making it a good Contentful competitor.
    Read more
  • Logo of prismic.io
    prismic.io
    Better for mid-sized companies. Offers a visual page builder, spaces, releases, and reusable components. Has positive pricing sentiment and is growing faster than Contentful. Users love its ease of use and seamless Next.js integration, but dislike limited image optimization and user authentication.
    Read more
  • Logo of Adobe Experience Manager
    Adobe Experience Manager
    Better fit for enterprise customers with deeper integrations with Adobe products. Has higher ratings and is growing faster. Broader industry applicability. More complex and expensive Contentful alternative.
    Read more
  • Logo of Progress Sitefinity
    Progress Sitefinity
    Better fit for companies with diverse content needs across multiple industries. Has higher user ratings and is growing faster. More suitable for medium-sized businesses seeking a traditional CMS experience. A strong Contentful competitor for those prioritizing user-friendliness over flexibility.
    Read more
  • Logo of WP Engine
    WP Engine
    Better for users who prefer traditional CMS and seek managed WordPress hosting. More industry-specific applications including healthcare, finance, retail, and government. Higher ratings on Glassdoor. WP Engine is growing faster in website traffic but Contentful has more momentum in employee growth. WP Engine users love the customer support and ease of use.
    Read more

Contentful FAQ

  • What is Contentful and what does Contentful do?

    Contentful is a flexible content management system (CMS) that allows businesses to create, manage, and deliver content across various digital platforms. It offers a user-friendly interface, API-first approach, and extensive integrations. Contentful is ideal for businesses seeking a scalable and customizable CMS.

  • How does Contentful integrate with other tools?

    Contentful integrates with various platforms and tools through its extensive ecosystem and app framework. Its API-first approach enables seamless connections, facilitating content delivery across websites, apps, and other digital channels. This flexible integration capability is a key feature praised by users.

  • What the main competitors of Contentful?

    Contentful's main competitors include Sanity, a structured content platform, and traditional CMS options like WordPress and Drupal. Other alternatives, depending on the specific use case, are Prismic, Storyblok, and GraphCMS. These platforms offer similar content management and delivery capabilities.

  • Is Contentful legit?

    Yes, Contentful is a legitimate and safe content management system. It's trusted by many large companies and offers a robust platform for managing and delivering content. However, potential users should be aware of the potential for a steep learning curve and higher costs associated with third-party apps.

  • How much does Contentful cost?

    Contentful's pricing includes a Free plan for exploring the platform, a Lite plan at $300/month for small teams, and a Premium plan with custom pricing for larger businesses. The Lite plan is suitable for managing digital projects and content while the Premium plan offers scalability, advanced security, and reliability. A free trial is also available for testing the platform.

  • Is Contentful customer service good?

    Contentful's customer service receives mixed reviews. While the support team is generally considered responsive and helpful, particularly for technical issues, some users have noted a high turnover of customer success managers. Others mention difficulty reaching support unless already a paying customer.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.