Storyblok vs Contentful

by Gralio Mar 12, 2025

Storyblok and Contentful are both headless CMS platforms catering to mid-sized businesses. Storyblok prioritizes ease of use with its intuitive visual editor, while Contentful offers more advanced features and integrations, albeit with a steeper learning curve. Storyblok is a good starting point for businesses new to headless CMS, while Contentful is better suited for those with complex needs and technical expertise.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 776 reviews and 60 websites, saving 4 hours, 48 minutes of reading.

Storyblok

Website LinkedIn Twitter

Contentful

Website LinkedIn Twitter

About

Storyblok is a user-friendly content management system designed for both technical and non-technical users. It allows you to easily create and manage content for websites, apps, and other digital platforms. With its visual editor and flexible content structure, Storyblok allows developers to build customized websites while empowering marketing teams to update content without coding knowledge. This helps businesses deliver consistent and engaging digital experiences across all channels.

Contentful is a content management system that helps businesses create, manage, and deliver content across different digital platforms. Unlike traditional systems, Contentful doesn't dictate how your website looks, giving you flexibility in presenting your content. It's particularly useful for managing content across multiple channels like websites, apps, and social media. Contentful is trusted by large companies and offers tools to streamline content creation and collaboration for marketing and development teams.

Summary

Main difference

Storyblok stands out with its intuitive visual editor, making content creation easy for non-technical users. Contentful, while powerful, has a steeper learning curve but offers more robust APIs and integrations for complex projects.

Relative strengths of Storyblok (compared to Contentful)

Easier to use, especially for non-technical users, thanks to the intuitive visual editor.
More affordable entry-level paid plans, making it budget-friendly for mid-sized businesses.
Stronger customer support, as reported by users, which is crucial for a smooth experience.

Relative weaknesses of Storyblok (compared to Contentful)

Less robust APIs and integrations compared to Contentful, potentially limiting scalability.
Steeper learning curve for complex setups and API usage.
Occasional performance issues reported with the visual editor, which could impact productivity.

What companies are using Storyblok and Contentful?

Renault

adidas

Oatly

No data

Who should use Storyblok VS. Contentful

Storyblok is a user-friendly CMS empowering both developers and marketers. Its intuitive visual editor and headless architecture offer flexibility, while excellent support ensures a smooth experience. However, some users find the REST API complex and desire more e-commerce integrations.

Contentful is a flexible content management system (CMS) empowering businesses to create and deliver content across various digital platforms. Users praise its customizable content models and API-first approach, enabling seamless integrations. However, some note a steep learning curve and potential cost concerns. Contentful is well-suited for organizations seeking a robust, adaptable CMS but should be carefully evaluated by smaller teams with budget constraints.

Ideal for businesses of all sizes seeking engaging digital experiences.
Strong fit for industries like healthcare, finance, e-commerce, media, and marketing.

Ideal for businesses of all sizes with a strong digital presence.
Particularly strong fit for e-commerce, media, marketing, or software companies.

Storyblok and Contentful features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Multi-Channel Content Delivery

Supported

Storyblok supports content delivery to websites, mobile apps, and social media.

Supported

Contentful excels at multi-channel delivery, supporting websites, apps, and more via API.
Headless Architecture

Supported

Storyblok uses a headless architecture and delivers content via API.

Supported

Contentful uses a headless architecture, delivering content via API for flexibility across platforms.
Industry Specific Solutions

Supported

Storyblok offers tailored solutions for various industries like e-commerce and finance.

Supported

Contentful supports various industries through adaptable solutions and specialized partners like Green-Apex.
SharePoint integration

Partially supported

SharePoint integration is possible via third-party tools like n8n or Pipedream.

Partially supported

SharePoint integration is available via third-party platforms like Appy Pie and Zoho Flow.
Real-time co-editing

Not supported

Storyblok does not support real-time co-editing of the same document.

Partially supported

Contentful supports simultaneous editing, but co-editing the same document is not explicitly confirmed.
Automated task management

Partially supported

Storyblok supports task management but does not explicitly mention automating repetitive document-centric tasks.

Not supported

Contentful supports task management but not automated repetitive document-centric tasks.

Qualities

Value and Pricing Transparency

+0.33

Rather positive sentiment

No data
Customer Service

+0.71

Strongly positive sentiment

+0

Neutral sentiment
Ease of Use

+1

Strongly positive sentiment

+0.2

Neutral sentiment
Reliability and Performance

+0.5

Rather positive sentiment

+0.33

Rather positive sentiment
Ease of Implementation

+0.57

Rather positive sentiment

+0

Neutral sentiment
Scalability

+0.71

Strongly positive sentiment

+0.33

Rather positive sentiment

Storyblok and Contentful Pricing

Storyblok offers a free plan and paid subscriptions billed monthly or annually. A discount is available for nonprofits and educational institutions.

Plans

User sentiment

Rather positive

+0.33

See full Pricing page

Contentful offers a free plan and two paid plans, Lite and Premium. The Lite plan is for small teams and is priced at $300 per month. The Premium plan is custom priced and requires contacting sales. Contentful also offers Spaces, which are content repositories for different projects or teams.

Plans

User sentiment

Strongly negative

-1

See full Pricing page

Storyblok and Contentful review insights

771 reviews analysed from and

Users love

Intuitive visual editor with real-time preview of changes.
Flexible component-based system for creating reusable blocks.
Headless architecture allows freedom in frontend technology choices.
Excellent and responsive customer support via various channels.
Comprehensive documentation and helpful tutorials for getting started.

Highly customizable content models allow for flexible content structure.
API-first approach enables seamless integration with various platforms and tools.
User-friendly interface for content editors and managers.
Robust API and extensive documentation facilitate development and customization.

Users dislike

Slow loading times for the visual editor and occasional errors.
Difficult to manage deeply nested content structures in the REST API.
Steep learning curve for complex setups, better onboarding needed.
Limited e-commerce integrations available, need more platform connectors.
Management API can be unpredictable at times, affecting workflows.

Pricing can be a barrier, especially for smaller organizations with limited budgets.
Steep learning curve for users unfamiliar with headless CMS and data modeling.
Limited built-in functionality; reliance on third-party apps for advanced features can increase costs.
Occasional slow UI performance, especially with large content volumes.

Storyblok and Contentful Ratings

G2

4.5/5

(457)
Capterra

4.3/5

(12)
Glassdoor

4.1/5

(70)

G2

4.2/5

(302)
TrustPilot

2.5/5

(5)
Glassdoor

3.3/5

(262)

Company health

Employee growth

6% increase in the last year

1% increase in the last year

Web traffic

6% decrease in the last quarter

2% decrease in the last quarter

Financing

March 2024 - $138M

April 2021 - $350M

How do Storyblok's visual editor and Contentful's API-first approach impact content creation workflows?

Storyblok's visual editor empowers non-technical users to easily create and manage content within a user-friendly interface, offering a more intuitive and streamlined content creation process. Contentful's API-first approach provides developers with greater flexibility and control over content delivery and integration with various platforms, but may require more technical expertise for content creation and management.

Which product better integrates with existing tech stacks, given Storyblok's tech stack freedom and Contentful's API integrations?

While both Storyblok and Contentful offer API-first architectures, Storyblok emphasizes "tech stack freedom," suggesting a more agnostic approach to integrations. Contentful, while offering "robust APIs and integrations," doesn't explicitly state the same level of flexibility. Therefore, Storyblok appears to offer better integration potential with existing tech stacks.

What are the advantages of Storyblok?

Storyblok's advantages include a more intuitive visual editor, praised by users for its ease of use and real-time preview functionality, potentially making it more accessible to non-technical users. It also offers a free plan, making it a viable option for smaller businesses or those looking to experiment before committing to a paid subscription. Users also appreciate Storyblok's responsive customer support.

What are the disadvantages of Storyblok?

Storyblok users have reported slow loading times and occasional errors within the visual editor, difficulties managing complex content structures within the REST API, a steep learning curve for complex setups, a limited number of e-commerce integrations, and an unpredictable management API.

Is Storyblok cheaper than Contentful?

Storyblok's entry-level paid plan is $90.75/month, while Contentful's is $300/month. Both offer custom-priced enterprise plans and free plans for limited use. Therefore, based on the provided entry-level pricing, Storyblok is cheaper than Contentful.

Alternatives to Storyblok and Contentful

Sanity

Sanity is a cloud-based content management system that goes beyond traditional website content. It allows you to manage all your content in one place and deliver it to any platform, like websites, apps, and more. Sanity provides customizable tools for creating and editing content and makes collaboration easy. It's designed to integrate with other business systems and scales to fit large companies' needs. Sanity is trusted by major brands for its flexibility and reliability.

prismic.io

Prismic.io is a headless content management system (CMS) that makes websites faster and easier to update. It lets developers build websites with their preferred tools while giving marketing teams the ability to edit and publish content independently, without needing technical help. This means faster website updates, a consistent brand, and the flexibility to grow. It's ideal for mid-sized companies looking for a balance of powerful technology and ease of use.

Strapi

Strapi is a tool that helps developers create and manage content for websites and apps. It's considered "headless", meaning it focuses on the behind-the-scenes content management while giving developers flexibility in how that content looks and works on the front-end. Strapi is popular among developers because it's open-source (free to use and customize) and works well with other tools they might use. Large and small companies use it to streamline their content management processes.

Adobe Experience Manager

Adobe Experience Manager is a comprehensive content management platform for building and delivering personalized digital experiences. It enables you to create and manage website content, digital assets, and online forms, and then deliver those assets across various channels, including websites and mobile apps. Experience Manager uses AI to streamline workflows, personalize content, and provide valuable customer insights so you can optimize your marketing efforts.

Author

Author-it is a cloud-based software that helps businesses create and manage technical documentation, training materials, and other important documents. It allows teams to work together on documents, track revisions, and publish content in various formats. Author-it is designed to improve efficiency, ensure consistency, and simplify the documentation process for companies of all sizes, especially those in life sciences, manufacturing, and technology.

Progress Sitefinity

Progress Sitefinity is a digital experience platform that helps you create and manage your company's website and online content. It allows you to personalize your website visitors' experience and track their activity. Sitefinity can be hosted on your company's servers or in the cloud and integrates with other Progress software solutions for data and analytics.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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