Carbon
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Carbon description
Carbon is a data management platform built to help media companies make more money. Carbon collects data about your audience and provides tools to understand and segment them. This data can be used to increase advertising revenue and deliver personalized experiences.
Who is Carbon best for
Carbon is a data management platform built for media companies to increase ad revenue and personalize user experiences. It collects and segments audience data, providing valuable insights. Best for medium to large businesses.
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Best fit for medium to large media companies (101+ employees).
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Ideal for media and entertainment businesses seeking to boost ad revenue.
Carbon alternatives
FluencyBetter for large agencies and brands with extensive advertising portfolios. Focuses on automating digital advertising operations and campaign management using RPA.Read more
OmedaBetter for email marketing, SMS marketing, and marketing automation. A strong Omeda alternative for mid-sized and large media companies needing robust audience engagement tools. Omeda has positive user reviews for customer support and email tools. However, some users dislike the platform's complexity and occasional slow loading times.Read more
Luna from UnityMore focused on mobile app advertising, especially for gaming apps. Primarily for mobile app developers and larger brands. Geared towards user acquisition and campaign optimization via automated tools and specialized features for Apple Search Ads. Higher rated by users, but some report slow loading times and a confusing interface. Negative pricing sentiment.Read more
Amazon Display AdsBetter for businesses of all sizes, not just media companies. Wider ad reach through Amazon's network and external sites. Easier to use, but potentially higher advertising costs.Read more
AdomikBetter for publishers focused on maximizing ad revenue. A Carbon alternative focused on streamlining ad operations and data analysis.Read more
myQuizBetter for audience engagement and gamification. Higher rated by users, but pricing is a concern for some. Caters to a wider range of industries.Read more
Carbon FAQ
What is Carbon and what does Carbon do?
Carbon is a data management platform designed to help media companies boost revenue. It collects audience data, providing tools for understanding and segmentation to increase ad revenue and personalize user experiences. It's ideal for medium to large media businesses.
How does Carbon integrate with other tools?
There is no information available regarding Carbon's integrations with other tools. For details on integrations, it's recommended to consult Carbon's official documentation or contact their sales team.
What the main competitors of Carbon?
Top alternatives to Carbon include Fluency, Omeda, and Luna from Unity. Fluency automates advertising operations, Omeda centralizes audience data management for media businesses, and Luna optimizes mobile app advertising. Other competitors include Amazon Display Ads and Adomik.
Is Carbon legit?
Yes, Carbon is a legitimate data management platform. It helps media companies increase ad revenue and personalize user experiences by collecting and segmenting audience data. G2 gives Carbon a 4/5 star rating based on one review. Consider exploring alternatives like Omeda or Fluency depending on your specific needs.
How much does Carbon cost?
Carbon pricing is not publicly available. Contact Carbon directly for product pricing and to determine if the product is worth the investment for your needs.
Is Carbon customer service good?
There is no information available about Carbon's customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.