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BrightLocal description
BrightLocal is a software platform that helps businesses manage their online presence in local search results. It offers tools to manage business listings across different platforms, track rankings and reviews, and understand local search performance. BrightLocal is geared towards marketing agencies and businesses with multiple locations. What sets it apart is its focus on providing a comprehensive solution for local SEO, rather than just listing management. BrightLocal promises to help businesses improve their visibility in local search, attract more customers, and save time managing their online presence.
Who is BrightLocal best for
BrightLocal is a local SEO platform best suited for multi-location businesses and marketing agencies. Users praise its comprehensive tools, responsive customer support, and efficient citation building. Some users have noted issues with data accuracy and occasional bugs. If you need accurate local SEO data and efficient citation management, BrightLocal could be a good fit.
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Best fit for small to enterprise businesses, especially those managing multiple locations.
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Ideal for Marketing & Advertising, and suitable for Retail, Hospitality, Real Estate, and Software businesses.
BrightLocal features
| Supported BrightLocal offers a central dashboard to manage business listings, ensuring data accuracy across platforms. |
| Supported BrightLocal integrates with Google Business Profile for managing and optimizing business listings. |
| Supported BrightLocal offers tools for building, managing, and tracking local citations. |
| Supported BrightLocal supports creating and managing business listings on various platforms. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
BrightLocal reviews
We've summarised 537 BrightLocal reviews (BrightLocal TrustPilot reviews, BrightLocal Capterra reviews and BrightLocal G2 reviews) and summarised the main points below.
- Comprehensive local SEO tools, covering various aspects like rank tracking, citation management, and reputation monitoring.
- Excellent and responsive customer support, often praised for helpfulness.
- Citation building service is efficient and cost-effective.
- White-label reporting feature enhances agency professionalism.
- Regular updates and new feature additions demonstrate commitment to improvement.
- Inaccurate data, particularly in the link reporting feature, leading to mistrust in the platform.
- Occasional bugs and glitches in the software affecting user experience.
- The local search grid can be difficult to configure and optimize.
- Limited customization options for reports.
- Slow report generation times, especially for multiple locations.
BrightLocal pricing
The commentary is based on 53 reviews from BrightLocal Capterra reviews and BrightLocal G2 reviews.
BrightLocal's pricing is generally considered reasonable and a good value, especially for smaller businesses and agencies. While some users find the pricing structure and credit system a bit confusing, many feel the software's comprehensive features and excellent customer support justify the cost, making it a worthwhile investment for local SEO.
Users sentiment
See the BrightLocal pricing page.
BrightLocal alternatives
ReviewTrackersBetter for healthcare, retail, or eCommerce businesses. Focuses on review management and generation. Has slower momentum.Read more
SynupBetter for healthcare, e-commerce, retail, media & entertainment, software, IT & telecommunications, legal, and marketing & advertising. Pricing is more positive. A BrightLocal competitor focused on streamlining multi-location marketing efforts.Read more
Right ChoiceBetter for healthcare, ecommerce, retail, manufacturing, education, real estate, automotive, and hospitality. Also a good BrightLocal competitor for those seeking AI content generation and review response assistance. Has positive pricing sentiment and is growing faster in website traffic. Not ideal for enterprise businesses.Read more
GMBapi.comBetter for enterprise companies and e-commerce. Pricing is more positive. Has more momentum based on employee growth.Read more
UberallBetter for enterprise businesses and healthcare, finance, retail, consumer goods, education, real estate, hospitality, media & entertainment, software/IT, automotive, and professional services. However, it has slower momentum and some reliability issues. A BrightLocal competitor and alternative.Read more
Vista SocialBetter for social media management, scheduling, and engagement. More suitable for small to medium businesses focused on social media marketing. Caters to a wider range of industries but less focused on local SEO. Has positive pricing sentiment and a free plan. Growing slower than BrightLocal.Read more
BrightLocal FAQ
What is BrightLocal and what does BrightLocal do?
BrightLocal is a local SEO tool that helps businesses manage their online presence. It offers listing management, reputation monitoring, and citation building features. BrightLocal is ideal for multi-location businesses and agencies seeking improved local search visibility and customer engagement.
How does BrightLocal integrate with other tools?
BrightLocal integrates with Google Business Profile, allowing businesses to manage and optimize their listings directly. It also supports other platforms, offering a central dashboard for managing listings and ensuring data accuracy across various sources. This streamlines local SEO efforts.
What the main competitors of BrightLocal?
Top alternatives to BrightLocal include ReviewTrackers, Synup, and Uberall. These competitors offer similar features like local listing management, reputation monitoring, and review tracking. Consider these alternatives if you are looking for different pricing or specialized features.
Is BrightLocal legit?
Yes, BrightLocal is a legitimate platform. It's known for its comprehensive local SEO tools and excellent customer support. However, some users have reported inaccurate data in certain features and occasional bugs. Consider these points when evaluating if BrightLocal is safe and right for your business.
How much does BrightLocal cost?
BrightLocal's pricing isn't publicly available. Contact their sales team to discuss pricing options and determine if BrightLocal is worth the investment for your business needs.
Is BrightLocal customer service good?
BrightLocal's customer service is frequently praised in reviews. Users highlight the helpfulness, responsiveness, and expertise of the support team. Customers mention easy access to support through various channels and appreciate the personalized assistance received.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.