Logo of Amazon live

Amazon live

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Ratings

G2
5.0/5
(3)

Amazon live description

Amazon Live is a live shopping platform where brands can host livestreams to connect with Amazon shoppers. It allows for real-time interaction through chat and features product demos, influencer partnerships, and special deals. These shoppable livestreams are integrated across Amazon, appearing on product pages, within Amazon's streaming services, and on the Amazon Live platform. Brands can manage their own basic livestreams or work with Amazon for large-scale campaigns with dedicated production and marketing support.


Who is Amazon live best for

Amazon Live is a live shopping platform enabling brands to host interactive livestreams, product demos, and influencer partnerships to boost sales and engagement directly on Amazon. It caters to businesses of all sizes, from self-service options for smaller brands to managed campaigns for larger enterprises.

  • Best for medium to large businesses (101+ employees) seeking enhanced customer engagement.

  • Ideal for e-commerce brands leveraging Amazon's marketplace.


Amazon live features

Supported

Brands can host live streams to showcase products and interact with shoppers.

Supported

Facilitates two-way communication during live streams.

Supported

Allows brands to demonstrate products in action.

Supported

Enables brands to collaborate with influencers for broader reach.

Supported

Drives sales and incentivizes viewership.

Supported

Live streams appear on product pages, within streaming services, and on Amazon Live.

Supported

Brands can manage their basic live streams.


Amazon live pricing

See the Amazon live pricing page.

  • Amazon live has a free plan.

Self-service
Free

Free for brand registered sellers using the Amazon Live Creator app. Livestreams appear on the brand's Amazon Store for 30 days and can be viewed both live and on demand.


Amazon live alternatives

  • Logo of Firework
    Firework
    Short-form shoppable videos boost website engagement and sales.
    Read more
  • Logo of Channelize.io
    Channelize.io
    Interactive live shopping platform boosting sales and engagement.
    Read more
  • Logo of CommentSold
    CommentSold
    Social commerce platform streamlining live sales and boosting engagement.
    Read more
  • Logo of eStreamly
    eStreamly
    Shoppable video streams boosting sales directly through content.
    Read more
  • Logo of Beladed Live
    Beladed Live
    Launch engaging live video campaigns, boost sales and brand awareness.
    Read more
  • Logo of Vimeo Livestream
    Vimeo Livestream
    Professional live streaming made easy, engaging audiences everywhere.
    Read more

Amazon live FAQ

  • What is Amazon live and what does Amazon live do?

    Amazon Live is a live shopping platform that lets brands interact with Amazon customers through livestreams. It features product demonstrations, influencer collaborations, and special deals, all within a shoppable video format. Brands can run their own streams or partner with Amazon for larger campaigns.

  • How does Amazon live integrate with other tools?

    Amazon Live integrates seamlessly across the Amazon ecosystem. Live streams appear directly on product detail pages, within Amazon's streaming services (like Prime Video), and on the dedicated Amazon Live platform. This broad reach maximizes visibility and engagement.

  • What the main competitors of Amazon live?

    Alternatives to Amazon Live include Firework, Channelize.io, CommentSold, eStreamly, Beladed Live, and Vimeo Livestream. These platforms offer similar live shopping functionalities, enabling brands to engage with customers in real-time and drive sales through interactive video content.

  • Is Amazon live legit?

    Yes, Amazon Live is a legitimate live shopping platform offered by Amazon. It's a safe and secure way for brands to connect with shoppers, featuring live chat, product demos, and special deals. It's free for registered sellers to use the self-service option.

  • How much does Amazon live cost?

    Amazon Live's self-service plan is free for brand-registered sellers. Managed services are also available for a higher price, starting at $125,000. Is Amazon Live worth it? The free option offers excellent value for sellers.

  • Is Amazon live customer service good?

    There is no information available about Amazon Live's customer service. However, based on three G2 reviews, the product has received an average rating of 5 out of 5 stars.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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