Logo of AdOpt

AdOpt

Website LinkedIn

Last updated on

Company health

Employee growth
8% increase in the last year

Ratings

G2
5.0/5
(110)

AdOpt description

AdOpt is a consent management platform that helps businesses comply with data privacy regulations like GDPR and CCPA. It features a customizable cookie banner that allows website visitors to control their cookie preferences. AdOpt records user consent and manages website cookies accordingly. The platform offers different subscription plans based on the number of websites and website traffic, including a free option for small businesses.


What companies are using AdOpt?

Remax is using AdOpt
Remax
LUPO is using AdOpt
LUPO
Bauducco is using AdOpt
Bauducco
Centauro is using AdOpt
Centauro
CRocs is using AdOpt
CRocs
Kipling is using AdOpt
Kipling
Bradesco Seguros is using AdOpt
Bradesco Seguros
Olist is using AdOpt
Olist
Tray is using AdOpt
Tray
TecMundo is using AdOpt
TecMundo
LEGO is using AdOpt
LEGO
Nike is using AdOpt
Nike
OLX is using AdOpt
OLX
Zapier is used by Remax, LUPO, Bauducco, Centauro, CRocs, Kipling, Bradesco Seguros, Olist, Tray, TecMundo, LEGO, Nike, OLX.

Who is AdOpt best for

AdOpt is a user-friendly consent management platform ideal for small businesses seeking GDPR and CCPA compliance. Users praise its easy setup, intuitive design, and helpful customer support. While some users mention limited banner customization and occasional support miscommunication, the free version and positive reviews make AdOpt a strong choice.

  • Best for small businesses needing streamlined data privacy compliance.

  • Ideal for businesses requiring compliance with data privacy regulations like GDPR and CCPA.


AdOpt features

Type in the name of the feature or in your own words tell us what you need
Supported

AdOpt automatically generates cookie policies and integrates them with cookie notices.

Supported

AdOpt automatically scans websites, identifies and classifies cookies, including local storage and session storage.

Supported

AdOpt offers customizable consent banners, aligning with various privacy regulations.

Supported

AdOpt supports CCPA compliance with its Consent Management Platform.

Supported

AdOpt blocks cookies before consent is obtained, potentially with some exceptions for complex tags.

Supported

AdOpt supports managing and tracking user consents, including collection, storage, and user control.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.4

Customer Service

Strongly positive
+0.95

Ease of Use

Strongly positive
+0.97

Reliability and Performance

Strongly positive
+1

Ease of Implementation

Strongly positive
+1

Scalability

Rather positive
+0.33

AdOpt reviews

We've summarised 100 AdOpt reviews (AdOpt G2 reviews) and summarised the main points below.

Pros of AdOpt
  • Easy setup and integration with websites.
  • User-friendly interface and intuitive design.
  • Free version available for basic usage.
  • Excellent customer support and helpful tutorials.
  • Compliance with data privacy regulations (LGPD, GDPR).
Cons of AdOpt
  • Limited customization of the cookie banner design.
  • Paid features for detailed consent tracking and reporting.
  • Occasional miscommunication with customer support.

AdOpt pricing

The commentary is based on 23 reviews from AdOpt G2 reviews.

AdOpt offers a free version with paid plans for higher usage. Users generally find the pricing fair and the paid features worthwhile, particularly given the ease of LGPD compliance and time saved. Some users suggest improving the free tier, but overall, AdOpt is seen as cost-effective.

Users sentiment

Rather positive
+0.4

See the AdOpt pricing page.


AdOpt alternatives

  • Logo of Seers
    Seers
    Has a website scanning feature to identify cookies and trackers. Offers highly customizable banners, but the product is more expensive and has less momentum. Better reliability and ease of use.
    Read more
  • Logo of Privacy1
    Privacy1
    A broader privacy management suite, going beyond consent management to include data mapping, risk assessment, and policy governance. More established, but has less momentum than AdOpt. Better suited for enterprises focused on GDPR compliance. AdOpt alternative.
    Read more
  • Logo of Google Tag Manager
    Google Tag Manager
    Better for marketing and analytics, with seamless Google product integration. Free to use, but more technical and lacks dedicated support. A Google Tag Manager alternative for those focused on consent management.
    Read more
  • Logo of impact.com
    impact.com
    Better fit for managing all types of marketing partnerships, including affiliates and influencers. Focuses on partnership management rather than just consent management. More suitable for finance, ecommerce, retail, and other industries requiring partnerships.
    Read more
  • Logo of illow
    illow
    Offers broader global compliance coverage. Has automated cookie categorization and website scanning. Provides DSAR management tools. Integrates with WordPress and Google Tag Manager, and is Google-certified for Consent Mode v2. Rated higher by users. More established, but experiencing slower growth.
    Read more
  • Logo of Cookie Information
    Cookie Information
    Better for marketing teams. Has good ratings on G2 and Capterra. Pricier with a steeper learning curve.
    Read more

AdOpt FAQ

  • What is AdOpt and what does AdOpt do?

    AdOpt is a consent management platform simplifying compliance with data privacy regulations like GDPR and CCPA. It offers a customizable cookie banner, allowing website visitors to manage cookie preferences. AdOpt records user consent and manages cookies accordingly, with various subscription plans based on website count and traffic. A free version is available for small businesses.

  • How does AdOpt integrate with other tools?

    AdOpt integrates seamlessly with websites through its customizable cookie banner and automatically generated cookie policies. It also offers integrations with Google Tag Manager and Consent Mode v2 for enhanced marketing performance and compliance.

  • What the main competitors of AdOpt?

    AdOpt's main competitors include Seers, illow, and Cookie Information, all offering similar consent management platforms and cookie banner customization. Other alternatives like Privacy1, MineOS, and Zendata provide broader data privacy solutions.

  • Is AdOpt legit?

    Yes, AdOpt is a legitimate consent management platform. It helps businesses comply with data privacy regulations, especially GDPR. Users praise AdOpt for its easy setup, user-friendly interface, and excellent customer support. A free version is also available.

  • How much does AdOpt cost?

    I couldn't find pricing details for AdOpt. For the most current information on AdOpt's product pricing and whether it's worth the investment, visit their website or contact their sales team directly.

  • Is AdOpt customer service good?

    AdOpt's customer service receives overwhelmingly positive feedback. Users praise the helpful and readily available support team, highlighting their proactive approach, detailed explanations, and efficient problem-solving. Even users on the free plan mention receiving excellent customer service.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.