Siteimprove vs Piwik PRO

by Gralio Mar 04, 2025

Siteimprove and Piwik PRO offer distinct approaches to website improvement. Siteimprove provides a wider range of tools, focusing on SEO, accessibility, and content quality, making it suitable for businesses wanting an all-in-one solution. Piwik PRO excels in privacy-focused analytics, providing a robust alternative to Google Analytics for businesses prioritizing data privacy and compliance.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 443 reviews and 60 websites, saving 2 hours, 57 minutes of reading.

Siteimprove

Website LinkedIn Twitter

Piwik PRO

Website LinkedIn Twitter

About

Siteimprove helps you create a better website experience for your visitors. It brings together tools to analyze website traffic, improve search engine rankings, make your website more accessible, and ensure consistent branding. Siteimprove provides data and insights to improve your website content and track marketing performance. Over 7,000 organizations worldwide use Siteimprove.

Piwik PRO is a suite of data analytics and marketing tools designed for companies concerned about data privacy. It helps you understand customer behavior on your website and apps while complying with data privacy regulations like GDPR. Piwik PRO offers tools for analyzing website traffic, managing marketing tags, collecting user consent, and building a central profile of your customer data. It's a robust alternative to Google Analytics that prioritizes data security and user privacy.

Summary

Main difference

Siteimprove offers a broader suite of website optimization tools, including SEO, accessibility, and content quality, while Piwik PRO focuses primarily on data analytics and privacy, making it a strong alternative to Google Analytics for privacy-conscious businesses.

Relative strengths of Siteimprove (compared to Piwik PRO)

Stronger SEO tools: Siteimprove provides more comprehensive SEO features like technical SEO audits, backlink analysis, and keyword research, which are not as developed in Piwik PRO.
Accessibility focus: Siteimprove emphasizes website accessibility features, helping businesses ensure their websites are inclusive and compliant with accessibility guidelines, a feature not prominently offered by Piwik PRO.
Content quality analysis: Siteimprove offers content quality analysis tools that identify issues like broken links, misspellings, and readability problems, helping improve website content, a feature not found in Piwik PRO.

Relative weaknesses of Siteimprove (compared to Piwik PRO)

Less privacy-centric: While Siteimprove adheres to data protection standards, its primary focus is not data privacy like Piwik PRO. Piwik PRO’s privacy-first approach may be more appealing to businesses with strict data privacy requirements.
Potentially higher cost: Siteimprove's pricing can be higher than Piwik PRO, especially for smaller businesses.
Less advanced analytics: While Siteimprove offers website analytics, it may not be as robust as Piwik PRO, which provides advanced features like custom reports, real-time dashboards, and deeper user behavior analysis.

Who should use Siteimprove VS. Piwik PRO

Siteimprove is a comprehensive website experience platform ideal for medium to large organizations. It excels at improving content quality, accessibility, and SEO. Users praise its reporting and accessibility features, but some find the cost high and crawling slow. Consider Siteimprove if your organization needs robust website improvement tools, particularly in education, healthcare, finance, or software.

Piwik PRO is a privacy-focused analytics suite ideal for businesses seeking a GDPR-compliant alternative to Google Analytics. Users praise its detailed website traffic analysis and familiar interface. However, some find the Tag Manager less advanced than Google's and the pricing potentially high. It's best for medium to large businesses in e-commerce, IT, or marketing needing strong data privacy.

Best for medium to large organizations (100+ employees) needing robust website improvement tools.
Ideal for industries like education, healthcare, finance, and software where digital experience is crucial.

Best for medium to large businesses (101+ employees) seeking robust analytics.
Ideal for E-commerce, Software/IT, Marketing, and other data-sensitive sectors.

Siteimprove and Piwik PRO features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Data Control

Partially supported

Siteimprove offers role-based access control and data security measures, but direct user control over data modification and deletion is unclear.

Partially supported

Piwik PRO offers robust data management and privacy features, but details on user data modification and deletion are unclear.
Tag creation and debugging

Not supported

Siteimprove does not offer tag creation and debugging as described.

Partially supported

Piwik PRO allows tag creation from templates, testing, and debugging. JavaScript customization is unclear.
Tag-based data privacy controls

Not supported

Tag-based data privacy controls are not directly supported.

Supported

Piwik PRO allows categorizing tags and using a consent manager to control when they fire, ensuring data privacy.
Page speed analysis

Supported

Siteimprove offers page speed analysis and improvement suggestions.

Supported

Piwik PRO supports page speed analysis with detailed metrics in its Page Timing and Page Reports.
Technical SEO audit

Supported

Siteimprove performs technical SEO audits, including checks for crawl errors, sitemaps, and robots.txt.

Not supported

Piwik PRO does not directly support technical SEO audits.
Website content

Partially supported

Siteimprove does not create content, but integrates with CMSs to manage and optimize existing content.

Not supported

Piwik PRO does not offer website content creation or management.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Siteimprove and Piwik PRO Pricing

No data

We couldn't find a pricing page for Siteimprove.

Piwik PRO offers a Core plan which is free and an Enterprise plan with custom pricing based on the number of actions. The Core plan includes 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform, 500,000 monthly actions, 14-month data retention, Cloud hosting with Microsoft Azure in Germany, and support of their community forum. The Enterprise plan includes the same 4 modules, tiers from 2M to 4B monthly actions, data retention starting from 25 months, cloud or private cloud hosting, and dedicated support. Paid add-ons are available for the Core plan to increase the monthly action limit. A 6-month HIPAA trial is available.

Plans

See full Pricing page

Siteimprove and Piwik PRO review insights

Users love

Comprehensive feature set with regular updates.
Helpful email support.
Easy-to-understand dashboards and reports.
Effective integration with externally hosted sites.
Strong focus on accessibility and SEO.

Privacy-focused approach to data collection and storage, especially valuable for GDPR compliance.
Offers a similar interface and data model to Google Analytics, making migration easier.
Provides detailed website traffic analysis, including user behavior and engagement metrics.
Offers customizable reports and dashboards to suit different business needs.
Good customer support and documentation available for users.

Users dislike

Slow crawling, especially for large sites.
Some data exporting features are clunky and unreliable.
Limited customization for reports and alerts.
High cost, especially for smaller organizations.
Mobile app is underwhelming.

Piwik PRO’s Tag Manager is less advanced than Google Tag Manager (GTM).
Limited e-commerce tracking capabilities, lacking features like product impressions, checkout steps, and wishlist tracking.
The user interface can feel outdated compared to newer analytics platforms.
Limited integrations with third-party platforms compared to competitors.
Pricing plans can be expensive for businesses with high traffic volume.

Siteimprove and Piwik PRO Ratings

G2

4.6/5

(411)
TrustPilot

3.2/5

(1)
Glassdoor

3.4/5

(329)

G2

4.6/5

(35)
Capterra

4.8/5

(20)

Company health

Employee growth

8% decrease in the last year

9% increase in the last year

Web traffic

4% decrease in the last quarter

20% decrease in the last quarter

Financing

September 2019 - $55M

December 2016 - $2M

How do Siteimprove's SEO auditing tools compare to Piwik PRO's analytics suite?

Siteimprove focuses on a broad range of website improvement areas, including SEO, accessibility, and content quality, with SEO auditing tools like technical SEO checks, backlink analysis, and page speed insights. Piwik PRO, while offering website analytics including campaign tracking and customizable reports, primarily distinguishes itself through its privacy-centric approach to data collection and management, aligning with regulations like GDPR. Therefore, while both offer website analysis, Siteimprove leans towards comprehensive SEO auditing, while Piwik PRO emphasizes privacy-focused analytics.

Which product best handles data privacy for sensitive industries like healthcare?

Piwik PRO is the better choice for data privacy in sensitive industries like healthcare. It explicitly prioritizes data privacy and compliance with regulations like GDPR, offering features such as tag-based data privacy controls and a consent manager. While Siteimprove focuses on website experience and accessibility, it doesn't emphasize data privacy to the same extent as Piwik PRO. Furthermore, Piwik PRO offers a HIPAA trial, directly indicating its suitability for the healthcare industry.

What are the advantages of Siteimprove?

Siteimprove excels in providing a comprehensive suite of tools for website experience optimization, covering SEO, accessibility, and content quality. Users appreciate its easy-to-understand dashboards and reports, along with helpful email support. It's particularly well-suited for larger organizations and those in education with a strong focus on content governance and accessibility.

What are the disadvantages of Siteimprove?

Siteimprove has some disadvantages based on user reviews. These include slow crawling speeds for large websites, clunky and unreliable data exporting features, limited customization options for reports and alerts, high cost (especially for smaller organizations), and an underwhelming mobile app.

Alternatives to Siteimprove and Piwik PRO

Google Analytics

Google Analytics is a free tool that gives you insights into your website and app users. Understand what content is popular, track your marketing campaigns, and see how people behave on your site. Use this data to improve your website, create better content, and make smarter marketing decisions.

Kleene

Kleene is a data management platform designed to help businesses make better decisions using their data. It gathers data from different departments and uses artificial intelligence to analyze it, providing insights to improve areas such as customer acquisition, retention, and product optimization. Kleene offers pre-built data connectors, data models, and consulting services to support businesses throughout their data journey. While Kleene has its own analytics tools, it can also integrate with existing business intelligence platforms.

Monsido

Monsido, by Acquia, helps you create a user-friendly and inclusive website. It scans your website for issues like broken links, misspellings, and accessibility problems, and provides easy-to-understand reports. This helps you improve your website's search engine ranking, ensure it's accessible to everyone, and keep your content consistent with your brand. Monsido offers various tools, including website monitoring, SEO analysis, and a browser extension for real-time issue detection.

Matomo (Formerly Piwik)

Matomo is a web analytics platform that helps you understand your website traffic. Unlike some competitors, Matomo emphasizes data privacy and gives you complete control over your data. It offers features like heatmaps, session recordings, and conversion tracking to analyze visitor behavior. Available as a cloud-based service or a self-hosted platform, Matomo caters to various needs and budgets. You can import data from Google Analytics, making it a viable alternative. Matomo is a popular choice globally, trusted by organizations of all sizes, including government agencies and Fortune 500 companies.

WebSTAT

WebSTAT is a tool that helps you understand how people use your website. It tracks metrics like website visits and page views. This gives you insight into your website's performance and helps you make better decisions about your online strategy. WebSTAT is geared towards businesses looking for a straightforward website analytics solution.

Borlabs Cookie

Borlabs Cookie is a tool that helps your company's website comply with data privacy regulations, like GDPR. It controls how your website uses cookies, which are small pieces of data websites use to track visitors. Borlabs Cookie lets visitors choose which cookies they allow, ensuring you collect data responsibly. It integrates with popular tools like Google Analytics and Adwords, helping you respect user privacy without disrupting your marketing efforts.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know