HubSpot Sales Hub vs Viva Sales

by Gralio Feb 04, 2025

HubSpot Sales Hub and Viva Sales target different user needs. HubSpot offers a broader feature set and tighter integration within its ecosystem, while Viva Sales excels in streamlining data capture for Microsoft-centric businesses. HubSpot's user-friendly interface appeals to a wider range of users, while Viva Sales' strength lies in its seamless integration with existing Microsoft workflows.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2963 reviews and 60 websites, saving 16 hours, 57 minutes of reading.

HubSpot Sales Hub

Viva Sales

About

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Viva Sales is an AI-powered sales tool from Microsoft designed to streamline a salesperson's workflow. It automatically captures data from everyday tools like Outlook, Teams, and Office 365 and syncs it with your existing CRM system. This eliminates manual data entry and provides valuable insights about customer interactions to help close deals faster.

Summary

Main difference

HubSpot Sales Hub is a better choice for businesses already invested in the HubSpot ecosystem, seeking an all-in-one sales and marketing platform with a user-friendly interface. Viva Sales is a stronger option for companies deeply integrated with Microsoft products, prioritizing seamless data capture from everyday tools like Outlook and Teams to enhance their existing CRM.

Relative strengths of HubSpot Sales Hub (compared to Viva Sales)

Superior breadth of features encompassing sales engagement, deal management, and content sharing.
Stronger native integrations within the HubSpot ecosystem, including Marketing Hub and CRM.
More user-friendly interface praised for ease of navigation and use, especially beneficial for sales teams less familiar with CRM systems.

Relative weaknesses of HubSpot Sales Hub (compared to Viva Sales)

Limited native integrations outside the HubSpot ecosystem, potentially requiring more custom integrations or reliance on third-party tools.
Less seamless integration with Microsoft products compared to Viva Sales' native compatibility with Outlook, Teams, and Office 365.
Pricing can become expensive for smaller businesses as they scale and require additional features.

Who should use HubSpot Sales Hub VS. Viva Sales

HubSpot Sales Hub helps growing businesses automate sales tasks, manage contacts, track deals, and analyze performance. Users praise its user-friendly interface and integration with other HubSpot tools but note the mobile app's clunkiness and limitations in reporting features. Ideal for mid-sized companies wanting to improve sales efficiency and drive revenue growth.

Viva Sales is an AI-powered sales tool designed to streamline workflows by automating data capture from Microsoft tools and syncing with your CRM. This eliminates manual entry and provides insights to close deals faster. Ideal for sales teams in small to medium businesses using Microsoft products and seeking sales automation.

Best for mid-sized businesses seeking streamlined sales processes.
Suitable for various industries, including Healthcare, Finance, and E-commerce.

Best fit for small to medium-sized businesses leveraging Microsoft products.
Suitable for various industries seeking sales automation and CRM integration.

HubSpot Sales Hub and Viva Sales features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Sales Engagement

Supported

HubSpot Sales Hub automates sales tasks with email templates, sequences, and meeting scheduling, enabling personalized outreach.

Partially supported

Viva Sales might offer similar features via integrations with other Microsoft products.
Deal Management

Supported

HubSpot centralizes communications, automates processes, and provides dashboards for pipeline management.

Supported

Viva Sales centralizes communications, automates tasks, and provides AI-driven recommendations.
HubSpot integration

Supported

HubSpot Sales Hub supports connecting and syncing data with HubSpot CRM.

Not supported

Viva Sales does not natively support HubSpot CRM integration.
CRM integration

Supported

HubSpot Sales Hub supports CRM integration for lead management, sales automation, and data synchronization.

Supported

Viva Sales integrates with CRM systems like Dynamics 365 and Salesforce for lead management, sales automation, and data synchronization.
Workflow Automation

Supported

HubSpot Sales Hub supports workflow automation to automate sales workflows and tasks.

Supported

Viva Sales automates sales tasks, data entry, and reporting, reducing manual effort.
Content sharing

Supported

HubSpot Sales Hub supports content sharing, enabling sales reps to easily share content with prospects and customers through various channels.

Partially supported

Viva Sales allows sharing records internally via Teams and Outlook, but external sharing is not confirmed.

Qualities

Value and Pricing Transparency

-0.37

Rather negative sentiment

No data
Customer Service

+0.52

Rather positive sentiment

No data
Ease of Use

+0.82

Strongly positive sentiment

+0.6

Rather positive sentiment
Reliability and Performance

+0.12

Neutral sentiment

+0.33

Rather positive sentiment
Ease of Implementation

+0.36

Rather positive sentiment

No data
Scalability

+0.05

Neutral sentiment

No data

HubSpot Sales Hub and Viva Sales Pricing

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing information, you need to contact sales.

User sentiment

Rather negative

-0.37

See full Pricing page

No data

User sentiment

Strongly negative

-1

We couldn't find a pricing page for Viva Sales.

HubSpot Sales Hub and Viva Sales review insights

2963 reviews analysed from and

Users love

User-friendly interface praised for ease of navigation and use.
Seamless integration with other HubSpot tools, such as Marketing Hub, creating a unified ecosystem.
Robust automation features, including email sequences and workflows, that streamline sales tasks.
Comprehensive contact management system allows for detailed tracking of leads and customer interactions.
Powerful analytics and reporting capabilities provide valuable data insights to measure sales performance.

Automates data entry from everyday tools.
AI-driven insights into customer interactions.
Streamlines sales workflows.
Personalized email generation.
Relationship management within Microsoft applications.

Users dislike

It can get expensive for small businesses if you need those extras, which can feel limiting as you scale.
Some users find that the mobile app can be clunky and difficult to use.
The reporting features are not as robust or customizable as some users would like.
There is no way to assign multiple contacts to a single deal.
Many users report issues with the software’s calling feature, experiencing dropped calls and connectivity problems.

Limited CRM integrations.
Steep learning curve for new users.
High cost, especially considering limited functionality.
Over-reliance on Microsoft products.

HubSpot Sales Hub and Viva Sales Ratings

G2

4.4/5

(2482)
Capterra

4.5/5

(460)

G2

4.2/5

(21)

Company health

Employee growth

No data

3% increase in the last year

Web traffic

No data

11% decrease in the last quarter

Financing

No data

How does each product's CRM integration differ in terms of supported systems?

HubSpot Sales Hub specifically integrates with HubSpot CRM. Viva Sales integrates with a variety of CRM systems, including Salesforce and Dynamics 365, suggesting broader compatibility.

Which product better automates data capture from everyday communication tools?

Viva Sales is the better product for automating data capture from everyday communication tools. It explicitly states its ability to automatically capture data from tools like Outlook, Teams, and Office 365 and sync with CRM systems, eliminating manual entry. While HubSpot Sales Hub offers automation features and CRM integration, it does not specify automated capture from everyday communication tools like email and messaging platforms.

What are the advantages of HubSpot Sales Hub?

HubSpot Sales Hub offers a more comprehensive suite of features compared to Viva Sales, including content sharing, sales engagement automation, and deal management. It also boasts a user-friendly interface and seamless integration with other HubSpot tools, creating a unified ecosystem for sales and marketing. Furthermore, HubSpot Sales Hub has significantly more user reviews and higher ratings on G2 and Capterra, indicating greater user satisfaction and a more established product. While potentially more expensive, HubSpot Sales Hub offers broader functionality and a more proven track record for mid-sized businesses looking to streamline their sales processes.

What are the disadvantages of HubSpot Sales Hub?

HubSpot Sales Hub can become expensive as businesses scale and require additional features. Some users find the mobile app difficult to navigate, and the reporting features lack customization options. There are also reported issues with the calling feature, including dropped calls and connectivity problems. Finally, assigning multiple contacts to a single deal is not possible within the platform.

Alternatives to HubSpot Sales Hub and Viva Sales

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

People.ai

People.ai is an AI-powered sales software platform designed for mid-to-large businesses. It automatically captures and analyzes sales data – like emails, meetings, and calls – to provide insights that help sales teams close more deals. This data is used to automate tasks, generate reports, and provide coaching recommendations. People.ai integrates with popular CRM and productivity tools to give a complete view of sales performance. It's used by companies like Zoom and Verizon to improve sales forecasting, account planning, and team productivity.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

DealLab

DealLab is a sales software platform designed to help mid-sized businesses improve their sales processes. It allows you to manage all aspects of a deal in one place, track progress, and identify potential roadblocks. DealLab provides insights and recommendations to help you close deals faster, with features like deal risk assessment and mutual action plan templates. It promotes team alignment and accountability through streamlined communication and centralized deal information.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

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