Agency360.io vs AgencyAnalytics

by Gralio Feb 01, 2025

Agency360.io and AgencyAnalytics cater to different agency sizes and needs. Agency360.io prioritizes affordability and simplicity for smaller agencies. AgencyAnalytics offers a broader range of integrations, more advanced reporting features, and deeper analytical capabilities for larger agencies with greater budgets.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 469 reviews and 60 websites, saving 3 hours, 6 minutes of reading.

Agency360.io

Website LinkedIn Twitter

AgencyAnalytics

Website LinkedIn Twitter

About

Agency360.io is a marketing dashboard and reporting software designed for marketing agencies. It allows agencies to track data across various marketing channels, create customized dashboards, and generate automated reports. The platform offers white-labeling capabilities, enabling agencies to brand the software as their own. Key features include SEO tools, B2B lead generation, and integration with popular marketing platforms.

AgencyAnalytics is a reporting platform designed for marketing agencies to consolidate client marketing data, automate reports, and showcase results. It gathers data from over 80 platforms like Google Analytics, Facebook, and Shopify to track SEO, PPC, social media, and other marketing channels. The platform lets you build custom dashboards and reports, white-label them with your agency's branding, and share them with clients. This helps agencies save time, improve client communication, and demonstrate the value of their services.

Summary

Main difference

Agency360.io is a budget-friendly option with a low barrier to entry due to its tiered pricing based on clients, making it suitable for smaller agencies with limited budgets. AgencyAnalytics is better for medium to large agencies needing more advanced features and integrations, willing to invest more for better data analysis, broader integrations, and enhanced reporting capabilities.

Relative strengths of Agency360.io (compared to AgencyAnalytics)

Cost-effective for small agencies with limited budgets.
Simple setup and user-friendly interface.
White-labeling options for personalized branding.

Relative weaknesses of Agency360.io (compared to AgencyAnalytics)

Limited integrations compared to AgencyAnalytics.
Less comprehensive reporting features.
Lacks advanced analytics and data insights.

Who should use Agency360.io VS. AgencyAnalytics

Agency360.io is a marketing dashboard and reporting software perfect for small marketing agencies. It helps track data, create custom dashboards, and generate automated reports. The platform offers white-labeling capabilities. Key features include SEO tools and lead generation. Pricing is tiered based on client numbers.

AgencyAnalytics is a reporting platform ideal for small marketing agencies needing automated client reports. It consolidates data from 80+ platforms, creates custom dashboards, and offers white-labeling options. A user-friendly interface simplifies reporting, saving agencies time and showcasing their value.

Best fit for small agencies seeking streamlined reporting.
Ideal for marketing and advertising agencies.

Best fit for small marketing agencies.
Ideal for marketing and advertising agencies.

Agency360.io and AgencyAnalytics features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

B2B Lead Database

Not supported

Agency360.io does not offer a B2B lead database.

Partially supported

AgencyAnalytics does not offer a built-in B2B lead database but integrates with lead generation tools.
Customizable Dashboards

Supported

Agency360 allows creating and customizing dashboards to visualize key metrics.

Supported

AgencyAnalytics offers customizable dashboards to visualize key metrics and track performance.
Lead Generation

Supported

Agency360.io offers tools and strategies for lead generation.

Partially supported

Lead generation is supported indirectly via proposal creation and client reporting.
Performance analytics

Unknown

Email campaign performance analytics is not explicitly mentioned.

Supported

Email campaign performance reporting and analytics are supported.
Reporting and analytics

Not supported

Email campaign performance tracking is not directly supported.

Supported

Email campaign performance metrics like open rates, click-through rates, and conversions are trackable.
Custom reports

Supported

Agency360 allows creating custom reports tailored to specific client needs.

Supported

Custom reports are supported via customizable dashboards and sections.

Qualities

Value and Pricing Transparency

No data

+0.08

Neutral sentiment
Customer Service

No data

+0.83

Strongly positive sentiment
Ease of Use

No data

+0.97

Strongly positive sentiment
Reliability and Performance

No data

+0.19

Neutral sentiment
Ease of Implementation

No data

+0.79

Strongly positive sentiment
Scalability

No data

-0.33

Rather negative sentiment

Agency360.io and AgencyAnalytics Pricing

Agency360.io offers a tiered subscription pricing model based on the number of clients with a minimum requirement for each plan. Each plan includes a set amount of B2B leads, SEO keywords, and domains for technical site audit and backlinks analysis. All plans offer unlimited dashboards, free support, and various features such as advertising, intuitive reports, web analytics, white label options, SMART tracking, and PPC markup.

Plans

See full Pricing page

AgencyAnalytics offers a 14-day free trial. The pricing model is tiered subscription based on the number of client campaigns. Discounts are available for annual plans and bulk purchases.

Plans

User sentiment

Neutral

+0.08

See full Pricing page

Agency360.io and AgencyAnalytics review insights

453 reviews analysed from and

Users love

No data

Easy-to-use interface and navigation.
Wide range of integrations with various marketing platforms.
Automated reporting features save time and effort.
Customizable dashboards and white-labeling options enhance client experience.
Responsive and helpful customer support.

Users dislike

No data

Some integrations lack depth or certain metrics.
Limited customization for reports.
Occasional discrepancies between AA data and native platform data.
Initial setup for dashboards can be time-consuming.

Agency360.io and AgencyAnalytics Ratings

G2

5.0/5

(3)
TrustPilot

3.7/5

(1)

G2

4.7/5

(346)
Capterra

4.8/5

(114)
TrustPilot

4.0/5

(15)
Glassdoor

4.3/5

(24)

Company health

Employee growth

No data

26% increase in the last year

Web traffic

No data

13% decrease in the last quarter

Financing

No data

How does AgencyAnalytics' broader integration ecosystem compare to Agency360.io's specialized integrations for small agencies?

AgencyAnalytics boasts a broader integration ecosystem, connecting with over 80 marketing platforms compared to Agency360.io's more specialized integrations, which appear tailored for smaller agencies focusing on SEO, lead generation, and core platform integrations. While Agency360.io might be sufficient for smaller agencies with basic needs, AgencyAnalytics offers more scalability and flexibility for agencies working with diverse clients and requiring a wider range of data sources.

Which product offers better scalability for a rapidly growing marketing agency, given their different target customer sizes?

AgencyAnalytics offers better scalability for a rapidly growing marketing agency. While Agency360.io is suited for small agencies, its pricing model, which is tiered based on the number of clients, suggests it may become less cost-effective and potentially cumbersome as an agency expands and takes on more clients. AgencyAnalytics also explicitly caters to medium and enterprise-sized businesses, indicating a greater capacity to handle growth.

What are the advantages of Agency360.io?

Agency360.io offers a lower price point, especially beneficial for smaller agencies or freelancers. It focuses on core features like SEO tools, lead generation, and white-labeling, potentially streamlining the experience for users who prioritize these functionalities. Its simplified approach might make it easier to implement and use, particularly for teams less familiar with complex reporting platforms.

What are the disadvantages of Agency360.io?

Agency360.io has limited scalability, making it less suitable for medium to large agencies. It also lacks transparency regarding customer service, ease of use, and reliability. Furthermore, there is limited user feedback available to assess the platform's strengths and weaknesses, and no data on website traffic or employee growth to indicate the company's trajectory.

Is Agency360.io cheaper than AgencyAnalytics?

Agency360.io's pricing starts at $4.99 per month, while AgencyAnalytics' pricing starts at $59 per month. Therefore, Agency360.io is significantly cheaper than AgencyAnalytics.

Alternatives to Agency360.io and AgencyAnalytics

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

AgencyEasy

AgencyEasy is a digital marketing reporting platform designed for agencies that want to automate their reporting processes. It allows you to consolidate data from various sources, including Google Analytics, Facebook, and other marketing platforms, into one dashboard. You can then create customized, white-labeled reports to share with your clients, providing them with a clear view of their campaign performance. This can save your agency time and resources while offering a professional and transparent experience for your clients.

Cyfe

Cyfe is a business dashboard tool that lets you track data from various sources in one place. It gathers information from your social media, sales, marketing, and other tools to give you a clear picture of your business performance. Cyfe offers pre-built dashboards and over 100 integrations, so you can start monitoring your data quickly. You can customize your dashboards with your company's branding and share them with colleagues or clients. Cyfe also offers data visualization features to help you analyze and understand your data.

Reportz

Reportz is a reporting tool designed for marketing agencies that want to automate client reporting. It pulls real-time marketing data from various platforms into customizable dashboards. This allows agencies to track key metrics, create visual reports, and share these with clients in a white-labeled format. Reportz aims to save time and effort compared to manual report creation.

Bloomreach

Bloomreach is a software platform designed to help businesses personalize their online customer experience. It uses artificial intelligence to analyze customer and product data, providing insights that help businesses optimize marketing, search results, and product recommendations. Bloomreach promises to help businesses increase revenue by making the online shopping experience more relevant and engaging for customers. Its clients are primarily large brands in industries like retail, travel, and food service.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know