Last updated on
Company health
Reviews
ZoomInfo Marketing description
ZoomInfo Marketing is a software platform designed to help you find and reach more potential customers. It provides access to a large database of company and contact information, allowing you to identify ideal prospects based on industry, company size, job title, and more. You can use it to launch targeted advertising campaigns, improve your lead scoring, and even track website visitor activity to personalize follow-up. ZoomInfo Marketing promises to align your sales and marketing teams, automate outreach, and ultimately drive more sales.
Who is ZoomInfo Marketing best for
ZoomInfo Marketing is ideal for sales and marketing teams in businesses of all sizes that want a powerful tool to identify, target, and reach potential customers. Users praise its ability to build targeted lists, gain valuable insights into potential buyers, and access excellent customer support.
-
ZoomInfo Marketing is a good fit for businesses of all sizes.
-
ZoomInfo Marketing serves a wide range of industries, making it a versatile solution for B2B marketing.
ZoomInfo Marketing features
| Supported ZoomInfo Marketing enriches leads with emails and validates their accuracy. |
| Supported ZoomInfo can automatically route leads based on various criteria like company size and industry. |
| Supported ZoomInfo Marketing automatically scores and routes leads based on behavior and attributes. |
| Supported ZoomInfo Marketing enriches leads with phone numbers and identifies invalid numbers. |
| Supported ZoomInfo Marketing enriches leads with company size, industry, and revenue data. |
| Supported ZoomInfo provides access to a database of business contacts and company information. |
| Supported ZoomInfo Marketing tracks company website visits and their activity. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
ZoomInfo Marketing reviews
We've summarised 122 ZoomInfo Marketing reviews (ZoomInfo Marketing G2 reviews) and summarised the main points below.
- Powerful tool for building targeted lists of prospects based on firmographic and intent data.
- Seamless integration with other platforms, including advertising platforms and CRMs.
- Provides valuable insights into potential buyers, including intent signals and website activity.
- Excellent customer support praised for responsiveness and helpfulness.
- The platform can be expensive, especially for small businesses.
- Some users find the data accuracy to be inconsistent.
- The user interface can be overwhelming at times, with a steep learning curve for new users.
- Some features, like reporting and customization, have room for improvement.
ZoomInfo Marketing pricing
The commentary is based on 28 reviews from ZoomInfo Marketing G2 reviews.
ZoomInfo Marketing is praised for its comprehensive B2B data and powerful features, but its pricing is often cited as a drawback, particularly for smaller businesses. Many users acknowledge the high cost while maintaining its value is tied to a strong ROI.
Users sentiment
See the ZoomInfo Marketing pricing page.
-
ZoomInfo Marketing has a free trial.
ZoomInfo Marketing alternatives
HubSpot Marketing Hub
It's a much better fit for companies across various industries and has more momentum in terms of employee growth.
FlashInfo
Better fit for medium-sized companies and a good option for industries like Healthcare, Manufacturing or Education. It is praised for its parallel dialer functionality. However, keep in mind that users report issues with data freshness. It has more positive sentiment regarding pricing.
ActiveCampaign
Better fit for companies of all sizes. More suitable for a wider range of industries.
ClickUp
Better for project documentation and task management. It is growing faster and is a much better fit for Enterprise customers. Offers a more positive pricing sentiment.
Sprouts.ai
Better for companies focused on the US market. It is growing faster and has a more positive pricing sentiment. Also, it is rated higher by users but might not be suitable for larger enterprises.
Drift
Drift is a much better fit for companies in Finance, E-commerce, Retail, Manufacturing, Education, Media & Entertainment, and other industries. Drift is growing faster. Drift is a better option for companies looking to improve their sales and marketing efforts through conversational tools.
ZoomInfo Marketing FAQ
What is ZoomInfo Marketing and what does ZoomInfo Marketing do?
ZoomInfo Marketing is a B2B marketing platform that helps businesses find and reach ideal prospects. It offers a large database of contacts, intent data, and tools for lead scoring, automated outreach, and sales and marketing alignment. While praised for its powerful features and integrations, ZoomInfo Marketing is considered expensive and has a steep learning curve.
How does ZoomInfo Marketing integrate with other tools?
ZoomInfo Marketing integrates with popular CRMs like Salesforce, and provides real-time notifications for timely follow-up on buying signals like website visits and form submissions.
What the main competitors of ZoomInfo Marketing?
ZoomInfo Marketing's top competitors include **HubSpot Marketing Hub**, **ActiveCampaign**, **Drift**, and **FlashInfo**. These platforms offer similar features for B2B marketing automation, lead generation, and customer relationship management.
Is ZoomInfo Marketing legit?
ZoomInfo Marketing is a legitimate software platform used by many businesses for B2B marketing. However, some users find its data accuracy inconsistent and its pricing high. It is safe to use if these factors are considered.
How much does ZoomInfo Marketing cost?
ZoomInfo Marketing doesn't publicly disclose its pricing. To get a customized quote or learn more about ZoomInfo Marketing cost details, reach out to their sales team directly.
Is ZoomInfo Marketing customer service good?
ZoomInfo Marketing customer service receives mixed reviews. While some users praise the support team for their responsiveness and helpfulness, others express that customer support could be better and desire quicker response times.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.