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Yoast description
Yoast is a search engine optimization (SEO) software tool that helps website owners improve their ranking in search results like Google. It primarily focuses on content optimization, making it easy for both search engines and human readers to understand your website. Yoast handles technical SEO tasks automatically, eliminating the need for coding, and provides guidance on keyword usage, content readability, and other factors that impact search engine ranking.
Who is Yoast best for
Yoast is an SEO tool that simplifies website optimization for search engines. Its user-friendly interface and automated features make it easy for website owners to improve content readability, keyword usage, and technical SEO. Users praise its ease of use and helpful feedback, while some note limitations in schema features and pricing for premium features.
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Best for small to medium-sized businesses.
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Ideal for Media & Entertainment, Software/IT, and Marketing/Advertising.
Yoast features
| Supported Yoast SEO analyzes readability and suggests improvements. |
| Supported Yoast SEO automatically generates XML sitemaps for better search engine visibility. |
| Supported Yoast analyzes content for keyword density, relevance, and other SEO factors. |
| Supported Yoast SEO helps search engines crawl websites more efficiently, potentially improving rankings. |
| Supported Yoast suggests keywords using Semrush integration and its own tools. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Yoast reviews
We've summarised 201 Yoast reviews (Yoast TrustPilot reviews and Yoast G2 reviews) and summarised the main points below.
- Easy to use, user-friendly interface
- Helpful feedback on text and page optimization
- Automated SEO tasks and guidance
- Content analysis feature with improvement suggestions
- Manages meta descriptions, slugs, titles easily
- Limited schema.org features, requiring third-party tools
- Limited Schema types available
- Free version lacks some key features available in premium
- Premium features can be pricey for smaller businesses or single-site owners
- Occasional conflicts with other plugins
Yoast pricing
The commentary is based on 35 reviews from Yoast G2 reviews and Yoast TrustPilot reviews.
Yoast offers a valuable free version with many features, but some users find the premium pricing steep, especially for small websites or single owners. While the free version is praised, the cost of premium add-ons and features is a recurring concern.
Users sentiment
Yoast alternatives
yoast vs SEOPressMore affordable Yoast alternative with positive pricing sentiment. Offers keyword rank tracking and a free version.Read more
yoast vs SemrushBetter fit for larger businesses and agencies needing broader marketing tools. Has more momentum in its employee growth. Offers competitor traffic analysis.Read more
CopywritelyMore focused on content quality and plagiarism detection. Has slower momentum and a smaller team.Read more
SimilarwebBetter for competitor analysis and market research. A strong Similarweb alternative for those focused on competitor insights and paid keyword analysis.Read more
SERPPLEMore affordable, focusing on rank tracking and competitor analysis. A good Yoast alternative for users seeking budget-friendly daily rank monitoring and competitor insights.Read more
SE RankingBetter fit for a wider range of industries. Has more momentum based on employee growth. Offers a free trial and tiered pricing plans.Read more
Yoast FAQ
What is Yoast and what does Yoast do?
Yoast is an SEO software tool that helps website owners improve their search engine rankings. It simplifies content optimization, enabling both search engines and users to understand website content easily. Yoast automates technical SEO tasks and offers guidance on keywords, readability, and other ranking factors.
How does Yoast integrate with other tools?
Yoast integrates with Semrush for keyword suggestions. It also works with various platforms, including WordPress, Shopify, and Magento. Other integrations are available through its open API and webhook functionality.
What the main competitors of Yoast?
Yoast's main competitors include Semrush, SE Ranking, and SearchAtlas. These SEO tools offer similar features such as keyword research, content optimization, and competitor analysis. Other alternatives like Copywritely and Strell.io also focus on content optimization and ranking improvement.
Is Yoast legit?
Yes, Yoast is a legitimate SEO tool. It's known for its user-friendly interface and features like content analysis and readability checks. While the premium features come at a cost, many users find the tool helpful for optimizing their website content for search engines like Google.
How much does Yoast cost?
Yoast SEO offers a free version with basic features. The premium version has more advanced features and costs $99 per year for one site. Whether Yoast is worth it depends on your specific SEO needs and budget.
Is Yoast customer service good?
Yoast's customer service receives positive feedback, with users highlighting quick responses and helpful solutions. While some users mention limitations with the free version's support, the premium support is generally considered efficient and responsive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.