AIOSEO vs Yoast

by Gralio Feb 19, 2025

AIOSEO and Yoast are both SEO tools for WordPress, but they cater to different needs. AIOSEO is a comprehensive solution for businesses seeking advanced features and in-depth analysis. Yoast offers a simpler, user-friendly approach focused on content optimization, ideal for beginners and smaller businesses.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 389 reviews and 60 websites, saving 2 hours, 39 minutes of reading.

AIOSEO

Website LinkedIn

Yoast

Website LinkedIn Twitter

About

AIOSEO is a popular tool designed to make it easier for WordPress websites to rank higher in search results like Google. Used by over 3 million websites, AIOSEO simplifies complex SEO tasks, making it easier for you to manage your website's search engine optimization without being an expert. It helps you optimize your website content, analyze your SEO performance, and provides tools for local SEO, e-commerce, and more. If you are looking for a comprehensive solution to improve your website's visibility and attract more organic traffic, AIOSEO is worth considering.

Yoast is a search engine optimization (SEO) software tool that helps website owners improve their ranking in search results like Google. It primarily focuses on content optimization, making it easy for both search engines and human readers to understand your website. Yoast handles technical SEO tasks automatically, eliminating the need for coding, and provides guidance on keyword usage, content readability, and other factors that impact search engine ranking.

Summary

Main difference

AIOSEO offers a more comprehensive suite of SEO tools, including technical SEO audits and competitor analysis, making it suitable for businesses needing a robust solution. Yoast focuses primarily on content optimization and readability, providing a simpler approach ideal for content creators and smaller businesses.

Relative strengths of AIOSEO (compared to Yoast)

Comprehensive SEO toolset, including technical SEO, competitor analysis, and social media integration.
Strong customer support, known for responsiveness and helpfulness.
Effective in improving search engine rankings and driving organic traffic.

Relative weaknesses of AIOSEO (compared to Yoast)

Higher pricing compared to Yoast, especially for smaller businesses.
Can have a steeper learning curve for beginners due to the extensive features.
Limited schema.org features, potentially requiring third-party tools.

Who should use AIOSEO VS. Yoast

AIOSEO is a user-friendly WordPress plugin that simplifies SEO, helping website owners improve search engine rankings and organic traffic. Users praise its comprehensive tools and excellent customer support, while some note the high pricing and occasional complexity. Ideal for bloggers, marketers, and anyone seeking a powerful SEO solution.

Yoast is an SEO tool that empowers website owners to enhance their search engine rankings. It simplifies content optimization, making websites easier for search engines and users to understand. Yoast automates technical SEO, provides keyword guidance, and improves content readability. Users praise its ease of use and helpful feedback, while some note limitations in schema features and the cost of premium features.

Best for small to medium-sized businesses.
Suitable for various industries.

Best for small, medium, and enterprise businesses.
Ideal for Media & Entertainment, Software/IT, and Marketing/Advertising.

AIOSEO and Yoast features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-Powered Enhancements

Not supported

AIOSEO uses its own AI and ChatGPT for SEO enhancements, not Type.ai.

Not supported

Yoast uses AI to enhance SEO, but not general writing like Type.ai.
Social Media Integration

Supported

AIOSEO integrates with social media platforms, allowing customization of social previews.

Supported

Yoast SEO integrates with Facebook and Twitter, allowing customization of previews.
Content Analysis

Supported

AIOSEO analyzes content and suggests improvements for readability and SEO.

Supported

Yoast analyzes content and suggests improvements for readability and SEO.
Multiple Keyword Optimization

Supported

AIOSEO allows optimizing for multiple keywords per page, expanding content reach.

Supported

Yoast Premium supports optimizing for multiple keywords and related keyphrases.
Customizable reports

Not supported

AIOSEO offers automated reports with predefined metrics, but custom reports with selected metrics are not directly supported.

Partially supported

Yoast does not directly support custom SEO reports, but integration with Google Data Studio might be possible.
Website structure analysis

Partially supported

AIOSEO partially supports website structure analysis through features like internal linking analysis and heading evaluation.

Partially supported

Yoast SEO improves website structure via internal linking and sitemaps, but not comprehensive analysis.

Qualities

Value and Pricing Transparency

-0.17

Neutral sentiment

-0.25

Neutral sentiment
Customer Service

+0.38

Rather positive sentiment

+0.53

Rather positive sentiment
Ease of Use

+0.98

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.85

Strongly positive sentiment

+0.56

Rather positive sentiment
Ease of Implementation

+0.76

Strongly positive sentiment

+0.56

Rather positive sentiment
Scalability

No data

No data

AIOSEO and Yoast Pricing

AIOSEO offers four pricing tiers: Basic, Plus, Pro, and Elite, each designed to cater to different needs and website volumes. All plans provide unlimited SEO audits, users, and keyword tracking. The higher tiers unlock features like local SEO tools, advanced sitemaps, and redirection management.

Plans

User sentiment

Neutral

-0.17

See full Pricing page

No data

User sentiment

Neutral

-0.25

We couldn't find a pricing page for Yoast.

AIOSEO and Yoast review insights

290 reviews analysed from

Users love

Comprehensive and user-friendly SEO tools, even for beginners.
Excellent customer support, responsive and helpful.
Real-time SEO analysis and actionable recommendations.
Effective in improving search engine rankings and increasing organic traffic.

Easy to use, user-friendly interface
Helpful feedback on text and page optimization
Automated SEO tasks and guidance
Content analysis feature with improvement suggestions
Manages meta descriptions, slugs, titles easily

Users dislike

High pricing, especially for small businesses and freelancers.
Limited features in the basic package; essential features require costly upgrades.
Occasional overwhelming settings and steep learning curve for beginners.
Renewal charges can occur without prior notification.

Limited schema.org features, requiring third-party tools
Limited Schema types available
Free version lacks some key features available in premium
Premium features can be pricey for smaller businesses or single-site owners
Occasional conflicts with other plugins

AIOSEO and Yoast Ratings

G2

4.8/5

(132)
TrustPilot

4.6/5

(79)

G2

4.6/5

(185)
TrustPilot

4.6/5

(20)

Company health

Employee growth

50% increase in the last year

No change in the last year

Web traffic

5% decrease in the last quarter

69% increase in the last quarter

Financing

No data

How do AIOSEO and Yoast compare for local SEO needs?

Both AIOSEO and Yoast offer features for local SEO, although AIOSEO provides more dedicated local SEO tools like location-based schema markup and Google My Business integration. Yoast's local SEO features are more basic, focusing on content optimization for location-based keywords. While both can be effective for local SEO, AIOSEO is generally considered more comprehensive for businesses with a strong local focus.

Which product offers better content analysis for non-experts?

Both AIOSEO and Yoast offer content analysis features suitable for non-experts. However, Yoast's primary focus on content optimization, combined with its automated SEO tasks and user-friendly interface, makes it slightly better for beginners. While AIOSEO offers comprehensive SEO tools, some users find it overwhelming. Yoast's emphasis on readability and clear guidance on improving content makes it more approachable for non-experts seeking to enhance their website's SEO performance.

What are the advantages of AIOSEO?

AIOSEO offers a comprehensive suite of SEO tools, including technical SEO audits, competitor analysis, and social media integration. It's praised for its user-friendliness, even for beginners, and its excellent customer support. Users report that AIOSEO is effective in improving search engine rankings and driving organic traffic.

What are the disadvantages of AIOSEO?

AIOSEO's disadvantages include high pricing that may be unsuitable for small businesses or freelancers, limited features in the basic plan requiring upgrades for essential functionalities, a potentially overwhelming number of settings and a steep learning curve for beginners, and the possibility of renewal charges occurring without prior notification.

Alternatives to AIOSEO and Yoast

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

SEOPress

SEOPress is a tool that improves your website's ranking on search engines like Google, leading to more visitors. It's a plugin specifically designed for websites using WordPress. This easy-to-use tool helps optimize your website content and provides analytics to track your progress. SEOPress offers both free and paid versions, with the paid version unlocking advanced features like keyword tracking and competitor analysis. It's a popular choice for businesses of all sizes who want a simple way to improve their online visibility.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Right Choice

Right Choice is a software platform designed to improve local businesses' online presence and search engine rankings. It offers tools to manage business listings across various platforms (like Google, Bing, Apple Maps), track keywords and competitor activity, generate AI-powered content, manage online reviews, and analyze customer sentiment. Right Choice is a good fit for businesses with multiple locations, agencies managing various clients, and individual storefronts.

Copywritely

Copywritely is an SEO tool that helps businesses improve the quality and search engine ranking of their online content. The software provides users with features designed to optimize content for both human readers and search engine algorithms. This includes identifying and suggesting improvements to keyword usage, readability, and plagiarism.

Strell.io

Strell.io is an SEO tool that helps businesses improve their website ranking on search engines. It offers features like keyword research, content optimization analysis, and competitor analysis. Strell.io promises to help users find low-competition keywords, optimize their content for search engines, and improve their overall organic traffic.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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