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WhatsApp API

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Last updated on

Company health

Employee growth
34% increase in the last year
Web traffic
21% decrease in the last quarter

Ratings

G2
4.6/5
(19)

WhatsApp API description

WhatsApp API lets your business message customers at scale. This means you can offer customer service, sell products, and run marketing campaigns all through WhatsApp. Over 300 businesses already use it to connect with customers on a platform they already use.


Who is WhatsApp API best for

WhatsApp API empowers businesses to connect with customers directly on WhatsApp. This platform facilitates customer service, sales, and marketing campaigns at scale. Suited for businesses of all sizes, it's particularly beneficial for direct-to-consumer marketing in e-commerce and advertising.

  • Ideal for small to medium businesses (1-1000 employees), but also suitable for larger enterprises.

  • Best for e-commerce and marketing/advertising businesses engaging in direct-to-consumer marketing.


WhatsApp API alternatives

  • Logo of Anantya.ai
    Anantya.ai
    Effortless WhatsApp marketing, sales, and support automation.
    Read more
  • Logo of charles
    charles
    Scale WhatsApp marketing, automate chats, analyze, and boost sales.
    Read more
  • Logo of 360dialog
    360dialog
    WhatsApp marketing and sales automation with insightful analytics.
    Read more
  • Logo of Sendwo
    Sendwo
    WhatsApp marketing: automated messages, chatbots, and analytics.
    Read more
  • Logo of BotSpace
    BotSpace
    Automate WhatsApp for marketing, sales, and support.
    Read more
  • Logo of Kanal
    Kanal
    Streamlines WhatsApp marketing and customer interactions.
    Read more

WhatsApp API FAQ

  • What is WhatsApp API and what does WhatsApp API do?

    WhatsApp API enables businesses to connect with customers on WhatsApp. It facilitates customer service interactions, sales conversations, and marketing campaigns at scale, making it suitable for businesses of all sizes.

  • How does WhatsApp API integrate with other tools?

    There is no information available about specific integrations for WhatsApp API. However, as a business-oriented tool, it's plausible that it integrates with CRM and marketing automation platforms. Contact WhatsApp API directly for detailed integration information.

  • What the main competitors of WhatsApp API?

    Top alternatives to WhatsApp API include Anantya.ai, charles, 360dialog, Sendwo, BotSpace, and Kanal. These competitors offer similar functionalities, such as WhatsApp marketing automation, chatbots, and analytics, catering to businesses seeking streamlined customer interactions.

  • Is WhatsApp API legit?

    Yes, the WhatsApp API is a legitimate product offered by Meta. It's a safe and effective way for businesses to connect with customers on WhatsApp, provided you use an official WhatsApp Business Solution Provider (BSP). It's trusted by over 300 businesses for customer service, sales, and marketing.

  • How much does WhatsApp API cost?

    WhatsApp API pricing isn't publicly available; it depends on factors like your business size and message volume. Contact WhatsApp sales for a quote tailored to your needs. Is WhatsApp API worth it? The answer depends on your specific communication needs.

  • Is WhatsApp API customer service good?

    Customer reviews on WhatsApp API's customer service are mixed. While some praise the app's quick responses and elimination of wait times, others express frustration with the lack of support and training from Meta. More detailed information on WhatsApp API customer service is needed for a complete assessment.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.