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Syndigo

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Company health

Employee growth
5% increase in the last year
Web traffic
20% decrease in the last quarter

Ratings

G2
4.4/5
(168)
Glassdoor
3.6/5
(237)

Syndigo description

Syndigo provides a suite of tools to help companies manage and share product information. This includes creating and managing product content like descriptions and images, as well as analyzing its performance. Syndigo specializes in connecting brands and retailers to get products to market efficiently. They serve a variety of industries including grocery, healthcare, and automotive. Their cloud-based platform aims to be a single solution for managing the entire product lifecycle.


Who is Syndigo best for

Syndigo is a product information management (PIM) platform that helps businesses manage and share product data efficiently. Users praise its centralized platform, robust reporting, and wide retailer network. However, some find the initial setup difficult and dislike the limited customization options. Syndigo is best for companies looking to streamline product content management and improve ecommerce performance but should be prepared to invest time in onboarding.

  • Best fit for small, mid-sized, and enterprise companies.

  • Ideal for retail, consumer goods, manufacturing, real estate & construction, transportation & logistics, software, IT & telecommunications, energy & utilities, automotive, and marketing & advertising.


Syndigo features

Type in the name of the feature or in your own words tell us what you need
Supported

Syndigo offers robust product data syndication to various sales channels, ensuring compliance and diverse format delivery.

Supported

Syndigo offers features to create, edit, and manage product descriptions, specifications, and textual content.

Supported

Syndigo offers a centralized product information management (PIM) system, creating a single source of truth.

Supported

Syndigo offers automated workflows for data validation, approval, and publication.

Supported

Syndigo offers data governance, validation, quality metrics, and master data management.

Supported

Syndigo supports digital asset management, including images, videos, and documents, within its PIM module.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Rather positive
+0.55

Reliability and Performance

Rather positive
+0.4

Ease of Implementation

Neutral
+0.05

Scalability

Rather positive
+0.33

Syndigo reviews

We've summarised 162 Syndigo reviews (Syndigo G2 reviews) and summarised the main points below.

Pros of Syndigo
  • Fast and responsive technical support.
  • Centralized platform for managing product content.
  • Easy to use interface once learned.
  • Wide retailer network and integration.
  • Robust reporting features for content tracking and auditing.
Cons of Syndigo
  • Difficult initial setup and SKU addition process.
  • Inconsistent approval process.
  • Navigating assets/pictures is clunky, slow, and poorly organized.
  • Data synchronization issues and occasional errors despite 100% sync status.
  • Limited customization, especially for enhanced content.

Syndigo pricing

The commentary is based on 2 reviews from Syndigo G2 reviews.

Syndigo's pricing is considered high by some users, particularly regarding competitor URL allowances within specific budgets. However, the value derived from comprehensive content syndication, analytics, and robust PIM capabilities often justifies the cost for many businesses.

Users sentiment

Strongly negative
-1

Syndigo alternatives

  • Logo of Ergonode PIM
    Ergonode PIM
    Better fit for small businesses and medium businesses. Has more momentum based on website traffic data. Offers a free plan.
    Read more
  • Logo of Akeneo PIM
    Akeneo PIM
    Better for e-commerce. More user-friendly. Higher rated by users. Has a free community edition. Negative pricing sentiment.
    Read more
  • Logo of Catsy
    Catsy
    Better for small to medium businesses. Combines PIM and DAM. Easier to implement and use. Excellent customer support. A Syndigo alternative and competitor.
    Read more
  • Logo of Specright
    Specright
    Better for specification management. Geared towards businesses with complex supply chains, especially in food & beverage and consumer goods. Has a more user-friendly interface and is growing faster. Stronger customer support.
    Read more
  • Logo of Looker
    Looker
    Better for data analysis and reporting. A stronger Looker alternative for those prioritizing ease of use. More suitable for companies invested in the Google ecosystem.
    Read more
  • Logo of Salsify
    Salsify
    Better for managing online product information and digital assets, especially for e-commerce. Stronger focus on Product Experience Management (PXM). Offers digital catalog creation and customer review management features.
    Read more

Syndigo FAQ

  • What is Syndigo and what does Syndigo do?

    Syndigo is a cloud-based product information management (PIM) platform that helps brands and retailers manage and share product content. It streamlines workflows for content creation, data syndication, and analysis, ensuring accurate and consistent product information across all channels. Syndigo serves various industries, offering a centralized solution for the entire product lifecycle.

  • How does Syndigo integrate with other tools?

    Syndigo integrates with various e-commerce platforms, retailers, and data pools. It offers a robust API and supports various data formats for seamless data exchange. This streamlines product information distribution and ensures consistency across different sales channels.

  • What the main competitors of Syndigo?

    Top Syndigo competitors include Akeneo, 1WorldSync, Plytix, and Ergonode. These alternatives offer similar product information management (PIM) solutions, focusing on content creation, syndication, and data management for enhanced product experiences.

  • Is Syndigo legit?

    Yes, Syndigo is a legitimate company providing product information management (PIM) solutions. They offer tools for content creation, syndication, and analysis, serving various industries. While some users find the initial setup challenging, many praise Syndigo's robust features and responsive support.

  • How much does Syndigo cost?

    Syndigo does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific needs and to determine if the product is worth it for you.

  • Is Syndigo customer service good?

    Syndigo's customer support receives positive feedback, with users highlighting the team's responsiveness and helpfulness in resolving issues and providing thorough explanations. Support representatives are praised for their kindness and willingness to go the extra mile.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.