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Quartile description
Quartile is a software platform designed to manage and optimize online advertising for businesses selling products through online marketplaces like Amazon. Using artificial intelligence, it automates advertising tasks, analyzes data to optimize campaigns, and provides reporting on performance across different channels like Google and Facebook. Quartile focuses on helping businesses grow their sales by improving the effectiveness of their online advertising, particularly for individual products. They charge a flat fee based on ad spending rather than commissions.
Gralio opinion about Quartile
Quartile works for brands looking to optimize their ad spend with AI and automate manual ad management tasks. It’s great for Amazon, but works also for Walmart, Instacart, Google, and Meta. Its benefits are time savings in managing campaigns, ad performance improvements, and hands-on support from account managers. It’s is a good fit for companies that have at least $1M in GMV. However, its interface feels outdated, and some users say its AI needs human adjustments to hit specific goals. If you want AI-driven ad management with human backup, Quartile is a great option.
Who is Quartile best for
We find that Quartile is a solid choice for e-commerce businesses aiming to automate and optimize their ad campaigns, especially on Amazon. The AI-powered system automates bid management and campaign optimization, which users love. Keep in mind that some users mention a steep learning curve and difficulties controlling the AI bidding algorithm, so budget accordingly.
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We find that Quartile is an excellent fit for businesses of all sizes, from small e-commerce startups to large enterprises.
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In our experience, Quartile is particularly well-suited for e-commerce businesses focused on optimizing their advertising on online marketplaces.
Quartile features
Supported AI-powered retail media optimization: Quartile offers AI-powered retail media optimization, leveraging artificial intelligence to enhance and streamline retail media strategies. |
Supported Full-funnel growth solutions: Quartile provides full-funnel growth solutions designed to address the entire customer journey, from initial awareness to final purchase and beyond. |
Supported Omni-channel data ingestion: Quartile features Omni-channel data ingestion, consolidating data from various channels to provide a unified view of performance. |
Supported Granular, per ASIN campaigns: Quartile enables granular, per ASIN campaigns, providing detailed control over advertising at the individual product level. |
Supported Dynamic bidding based on real-time data: Quartile provides dynamic bidding based on real-time data, adjusting bids in response to current market conditions to maximize efficiency. |
Supported Automated placement adjustments: Quartile offers automated placement adjustments, automatically optimizing ad placements to improve performance and ROI. |
Supported Expansive reports and insights: Quartile provides expansive reports and insights, offering comprehensive data analysis and visualizations to inform strategic decisions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Quartile reviews
We've summarised 183 Quartile reviews (Quartile Software Advice reviews, Quartile GetApp reviews, Quartile TrustPilot reviews, Quartile Capterra reviews and Quartile G2 reviews) and summarised the main points below.
- Quartile’s AI-powered system excels at automating bid management and campaign optimization for Amazon advertising, consistently delivering strong results and high ROAS.
- The platform’s granular targeting capabilities allow for highly specific campaigns, maximizing efficiency and ad spend.
- Clients highlight the dedicated account management team as a major plus, praising their responsiveness, expertise, and collaborative approach.
- Quartile’s ability to manage large product catalogs and numerous campaigns makes it ideal for businesses looking to scale their advertising efforts.
- Many users found the platform to be a significant time-saver, freeing them to focus on other business areas.
- Their AI bidding algorithm can be difficult to control, leading to concerns about overspending and exceeding budget limits.
- The reporting dashboard can be slow to load and lacks intuitive filtering options, making it hard to analyze performance quickly.
- Some users experienced a steep learning curve with the platform, finding it difficult to navigate and utilize effectively.
- Inconsistent performance across different advertising platforms – strong on Amazon, but weaker on Google and Walmart.
- Customer support, while generally positive, had instances of slow response times and communication issues, particularly with non-native English speakers.
Quartile pricing
The commentary is based on 60 reviews from Quartile Capterra reviews, Quartile G2 reviews, Quartile Software Advice reviews and Quartile TrustPilot reviews.
We find that Quartile's pricing is a common concern. While some users find the management fees reasonable, particularly given the support and potential for improved results, others find it expensive, especially smaller businesses. There are also mentions of confusing billing practices and difficulty canceling the service.
Users sentiment
See the Quartile pricing page.
Quartile alternatives
SellerActive by Cart.comCentralized ecommerce management for effortless multi-marketplace selling.Read more
Quartile FAQ
Quartile uses AI to manage and optimize online advertising, especially for e-commerce businesses selling on Amazon. We find that it automates campaigns, analyzes data, and provides reporting across various channels to boost sales and improve ad performance. It charges a flat fee based on ad spend.
What is Quartile and what does Quartile do?
Quartile uses AI to manage and optimize online advertising, especially for e-commerce businesses selling on Amazon. We find that it automates campaigns, analyzes data, and provides reporting across various channels to boost sales and improve ad performance. It charges a flat fee based on ad spend.
Quartile integrates with major advertising platforms such as Amazon, Google, and Facebook. It also ingests data from various channels to provide a unified view of performance. We find this allows for comprehensive campaign management and optimization across different platforms.
How does Quartile integrate with other tools?
Quartile integrates with major advertising platforms such as Amazon, Google, and Facebook. It also ingests data from various channels to provide a unified view of performance. We find this allows for comprehensive campaign management and optimization across different platforms.
We find that Intentwise and Optmyzr are the strongest competitors, focusing on similar AI-driven ad automation and analytics, especially for Amazon and Walmart. Acquisio also presents a good alternative for broader ad management across various platforms.
What the main competitors of Quartile?
We find that Intentwise and Optmyzr are the strongest competitors, focusing on similar AI-driven ad automation and analytics, especially for Amazon and Walmart. Acquisio also presents a good alternative for broader ad management across various platforms.
We find Quartile to be a legitimate platform. However, user reviews on G2, Capterra, and Glassdoor are mixed. While some praise the AI-powered optimization and dedicated account management, others express concerns about cost control, ease of use, and reporting. Consider these factors when evaluating Quartile for your business.
Is Quartile legit?
We find Quartile to be a legitimate platform. However, user reviews on G2, Capterra, and Glassdoor are mixed. While some praise the AI-powered optimization and dedicated account management, others express concerns about cost control, ease of use, and reporting. Consider these factors when evaluating Quartile for your business.
Quartile pricing is not publicly available. They utilize a flat-rate fee based on your total ad spend, without commissions or add-on charges. Contact them directly for a customized quote.
How much does Quartile cost?
Quartile pricing is not publicly available. They utilize a flat-rate fee based on your total ad spend, without commissions or add-on charges. Contact them directly for a customized quote.
Quartile's customer service receives generally positive feedback. Users appreciate the dedicated account managers, who are praised for their responsiveness, knowledge, and proactive approach. However, some users mentioned occasional communication difficulties and slower responses, especially with non-native English-speaking team members.
Is Quartile customer service good?
Quartile's customer service receives generally positive feedback. Users appreciate the dedicated account managers, who are praised for their responsiveness, knowledge, and proactive approach. However, some users mentioned occasional communication difficulties and slower responses, especially with non-native English-speaking team members.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.