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Quartile description
Quartile is a software platform designed to manage and optimize online advertising for businesses selling products through online marketplaces like Amazon. Using artificial intelligence, it automates advertising tasks, analyzes data to optimize campaigns, and provides reporting on performance across different channels like Google and Facebook. Quartile focuses on helping businesses grow their sales by improving the effectiveness of their online advertising, particularly for individual products. They charge a flat fee based on ad spending rather than commissions.
Gralio opinion about Quartile
Quartile works for brands looking to optimize their ad spend with AI and automate manual ad management tasks. It’s great for Amazon, but works also for Walmart, Instacart, Google, and Meta. Its benefits are time savings in managing campaigns, ad performance improvements, and hands-on support from account managers. It’s is a good fit for companies that have at least $1M in GMV. However, its interface feels outdated, and some users say its AI needs human adjustments to hit specific goals. If you want AI-driven ad management with human backup, Quartile is a great option.
Who is Quartile best for
The ideal customer for Quartile is an e-commerce business, of any size, looking to automate and optimize their advertising, especially on Amazon. Users praise Quartile's AI-powered optimization for improving ad campaigns and its ability to save time through automation. The platform's expertise in helping businesses scale their Amazon sales is also frequently commended.
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Quartile is best suited for small to mid-sized businesses.
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The platform caters well to retail and consumer goods industries, as well as businesses focused on e-commerce.
Quartile features
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Quartile reviews
We've summarised 93 Quartile reviews (Quartile Software Advice reviews, Quartile GetApp reviews, Quartile Capterra reviews and Quartile G2 reviews) and summarised the main points below.
- Quartile's AI-powered optimization effectively reduces ACOS and improves ad campaign performance on Amazon.
- The platform provides significant time savings by automating advertising tasks and bid management.
- Clients appreciate the dedicated account managers who are responsive and provide valuable support and insights.
- Quartile's expertise and strategic guidance have helped businesses scale their Amazon sales effectively.
- The platform's granular campaign management allows for precise targeting and optimization.
- Quartile's AI can be limited in its efficiency and may require adjustments to meet specific advertising goals.
- The platform's reporting features could be more user-friendly and easier to interpret.
- High minimum advertising budget requirements may not be suitable for all businesses, particularly smaller ones.
- Some users have reported a high turnover of employees, leading to inconsistencies in account management.
- The user interface, particularly the mobile version, has been criticized for being outdated and clunky.
Quartile pricing
Users sentiment
Quartile alternatives
Kartapult
Better for small to medium businesses and has a more positive pricing sentiment. It is more focused on Facebook and Google Ads, unlike Quartile which specializes in marketplaces.
Stackline
Stackline is a much better fit for Enterprise customers and is growing faster. It has received positive reviews about its pricing, unlike Quartile, which has negative pricing sentiment.
Perpetua
More suitable for Healthcare, Consumer Goods, Manufacturing, and Professional Services. Has a more positive pricing sentiment. Is growing faster.
sellerboard
More focused on providing in-depth profit analytics for Amazon sellers. It's a much better fit for small businesses and is praised for its user-friendly interface and affordability.
Teikametrics
Teikametrics is a much better fit for Enterprise customers and is growing faster. It has received more favorable user reviews for its customer support and ease of use. However, some users have reported issues with high advertising costs and occasional bugs in the platform.
SellerApp
SellerApp is more affordably priced. It's known for better customer support and a more user-friendly interface. SellerApp is growing faster and boasts stronger user reviews.
Quartile FAQ
What is Quartile and what does Quartile do?
Quartile is an AI-powered platform that helps businesses, primarily e-commerce retailers, optimize their online advertising campaigns on marketplaces like Amazon. It automates tasks such as bid management and campaign optimization, providing detailed performance tracking and cross-channel reporting. While praised for its AI-powered optimization and dedicated account management, some users find its interface complex and its pricing model expensive.
How does Quartile integrate with other tools?
Quartile integrates with major advertising platforms like Google Ads and Facebook Ads. It also integrates with leading e-commerce platforms like Amazon, Walmart, and Instacart, allowing for seamless campaign management and data synchronization.
What the main competitors of Quartile?
Quartile's top competitors include similar AI-driven advertising platforms like Perpetua, Teikametrics, and Stackline. These platforms also specialize in optimizing e-commerce advertising on platforms like Amazon, offering features such as campaign automation and performance tracking.
Is Quartile legit?
Quartile is a legitimate software platform for managing online advertising, particularly on Amazon. User reviews confirm its effectiveness in automating campaigns and improving ROAS. However, some users find its AI bidding complex and report inconsistencies across different advertising platforms.
How much does Quartile cost?
There is no information available about Quartile's pricing plans.
Is Quartile customer service good?
Quartile's customer service receives mixed reviews. While many users praise the responsiveness and expertise of their dedicated account managers, others report slow response times and communication issues, particularly with non-native English speakers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.