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Pulley description
Pulley is an equity management software designed for growing businesses. It helps you manage employee stock options, create investor reports, and stay compliant with regulations. Pulley streamlines processes like fundraising by modeling dilution and managing investor relations. It also helps with compliance tasks like generating 409A valuations and tax forms. Its employee dashboard gives your team clear information about their equity ownership.
Who is Pulley best for
Pulley is a user-friendly equity management software ideal for high-growth startups. It simplifies tasks like managing stock options, creating investor reports, and ensuring compliance. Users praise its intuitive interface and responsive customer support. However, some have noted challenges with keeping the cap table updated and limited editing capabilities for stock purchase agreements.
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Best for startups and high-growth businesses.
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Suitable for various industries seeking equity management.
Pulley features
| Supported Pulley offers customizable reporting that can be tailored for investors. |
| Supported Pulley offers comprehensive capitalization table management. |
| Supported Pulley supports tracking shareholder information and ownership. |
| Supported Pulley supports issuing equity, including shares and stock options. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Ease of Implementation
Pulley reviews
We've summarised 101 Pulley reviews (Pulley G2 reviews) and summarised the main points below.
- Intuitive and user-friendly interface for cap table management.
- Excellent and responsive customer support.
- Seamless and fast onboarding process.
- Helpful tools for fundraising, including dilution modeling.
- Competitive pricing, especially for early-stage startups.
- Difficulty keeping the cap table up to date with document uploads.
- Redundancy with Clerky for founders already using it for incorporation.
- Automated features for uploading agreements need improvement.
- Limited ability to edit stock purchase agreement templates.
- Unclear onboarding process for some users.
Pulley pricing
The commentary is based on 15 reviews from Pulley G2 reviews.
Pulley's pricing is frequently praised as competitive, affordable, and a great value, especially compared to competitors like Carta. Users appreciate the reasonable 409A valuations and overall cost-effectiveness for cap table management. One user even mentioned implementing Pulley for 40% less than their previous solution.
Users sentiment
See the Pulley pricing page.
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Pulley has a free trial.
Startup
Includes cap table management, share certificates, electronic sending and signing of option grants, SAFEs, and more. It also includes fundraising modeling, concierge onboarding, option and equity templates, offer letters, and a communications hub.
Growth
Includes all features of the Startup plan plus 409A valuations, replacement for DocuSign for issuing equity grants, electronic option exercises, Rule 701, Form 3921, board approvals, and HRIS integration.
Custom
Offers tailored solutions with all the features of the Growth plan and additional options such as ASC 718 and priority onboarding.
Pulley alternatives
LedgyBetter fit for companies of all sizes, including those that have gone public. A strong alternative for users prioritizing customer support and ease of use.Read more
AumniBetter for venture capital firms and institutional investors. A Pulley alternative focused on portfolio management and due diligence. Has more momentum currently.Read more
NMI MRMBetter for payment processors seeking to manage merchant relationships. Higher ratings on G2. A Pulley alternative and competitor.Read more
WOWS ESOPBetter ratings and customer service. Specifically designed for ESOP management, unlike Pulley's broader equity management approach. More suitable for a wider range of industries. However, it has a steeper learning curve and limited integrations. Pricing may be higher. A strong Pulley competitor for ESOP-focused businesses.Read more
OrchestraBetter for investor relations and reporting, with features like document sharing and investor updates. Has slower momentum and fewer users than Pulley, a strong Pulley competitor.Read more
Pulley FAQ
What is Pulley and what does Pulley do?
Pulley is equity management software for growing businesses. It streamlines cap table management, employee stock option tracking, investor reporting, and compliance tasks. Pulley helps with fundraising by modeling dilution and managing investor relations, offering a user-friendly platform for equity administration.
How does Pulley integrate with other tools?
Pulley integrates with several tools to enhance its functionality. It connects with HR platforms like BambooHR and Namely, payroll systems like Gusto and Rippling, and accounting software like QuickBooks. These integrations streamline data flow and ensure accurate equity information.
What the main competitors of Pulley?
Pulley's main competitors include Ledgy, Cake Equity, and Carta. These platforms offer similar equity management solutions for startups and growing businesses, focusing on cap table management, employee stock options, and investor relations. Other alternatives like Aumni and Qapita cater to slightly different needs within the broader equity management ecosystem.
Is Pulley legit?
Pulley is a legitimate equity management software. User reviews praise its intuitive interface and responsive customer support. It effectively manages cap tables, investor reporting, and equity issuance, making it a safe and useful tool for managing equity.
How much does Pulley cost?
Pulley pricing starts at $1200/year for the Startup plan. The Growth plan is $3500/year. Custom pricing is available for larger businesses needing tailored solutions. Is Pulley worth it? It depends on your specific equity management needs and budget.
Is Pulley customer service good?
Pulley's customer service receives overwhelmingly positive feedback. Users praise the responsive, helpful, and knowledgeable support team, highlighting their quick responses, personalized assistance, and smooth onboarding experience. A few users mention difficulty navigating the interface, but support quickly resolves these issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.